Creating Fire Horse Marketing Swag 03-19-2026

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles and book designer and branding expert Rebecca Finkel deliver an hour of show and tell … an hour to enhance your presence and book marketing forward. Your take aways include: -A dozen tools you should using in your Author Kit. -Essential thing you should be adding to website metadata. -Signing event swags to boldly standout. -Idea for depleting old inventory and increasing book sales. -Latest item to add to a bookmark when printing. -eBook makeover time. -Adding QR codes to bookmarks and website. -Don’t forget to use AMInstitue.com headline analyzer. And of course, much more. You’ll come away with tips for expanding your “author beware” chops. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.