How Authors Can Get Sponsorships 03-05-2026

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles has invited author and sponsorship expert Roberta Vigilance to join her for an hour of show and tell … an hour to grow your support network. Roberta is the author of How to Secure Sponsors Successfully and other sponsorship guides. Her website is www.RobertaVigilance.com Your take aways include: -What is sponsorship, and how is it different from donations? -What do sponsors actually look for before they say yes? -What is the biggest mistake people make when reaching out to sponsors? -How early should someone start approaching sponsors for an event? -Why most sponsorship outreach fails (and how to fix it). -How to approach sponsors with clarity and confidence. -The difference between donations and sponsorship. -How to build long-term sponsor relationships. -What is one simple step someone can take today to be more attractive to sponsors? And of course, much more. You’ll come away with tips for expanding your “author support” chops. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.