Unlock the Secrets of Irrational Humans with Susan Ibitz
My guest today is Susan Ibitz. Susan is a former political influence consultant, profiler, and civilian hostage negotiator, with expertise and studies in and master’s in Human Behavior, Behavior Economics & Neuroscience. She has been called 'Freaky' and the top expert in her field by the Chicago Tribune and Psychology Today for showing how to profile anyone in 30 seconds in live shows. She is the author and researcher of "Irrational Humans: People Make 35,000 Decisions a Day, and 95% are Irrational, but Why & How?”. In this episode we discuss irrational humans, profiling, hostage negotiation, neuroscience and behavioral economics.
Website - https://susanibitz.com/
IG - https://www.instagram.com/susanibitz/
FB - https://www.facebook.com/SusanIbitzHumanBehavior/
LinkedIn - https://www.linkedin.com/in/susan-ibitz/
YouTube - https://www.youtube.com/channel/UCsAwKi2NQchiXWrrMd9-uXA
In this episode you will learn:
1 Why human behavior isn’t as complicated as we think—and how understanding our irrational nature can help us communicate more effectively.
2 How authenticity and imperfection actually create stronger connection and trust with others.
3 Why learning to truly listen and ask better questions is one of the most powerful influence tools you can develop.
“Humans are not complicated, they're complex. And the reason I specialize in irrational humans is because I'm the most irrational person in the world."- 00:13:40
“Everybody's capable to kill. Everyone. Give me the right circumstances. Everybody is able to be manipulated." - 00:45:48
"Stop being paying attention so much to what other people says and start paying attention to what you're saying.” - 01:35:12
Empowerography Live Conference 2026 | April 24th - 26th | Toronto, Ontario
The Empowerography Live Conference 2026 is more than an event, it’s a 2.5-day in-person experience designed to help women reconnect to their voice, their power, and their next chapter.
From April 24–26 in Toronto, women from around the world will gather for deep conversations, powerful storytelling, hands-on workshops, and real human connection. This is a space where growth happens, clarity is found, and transformation begins—not through surface-level motivation, but through lived experience, shared wisdom, and intentional action.
If you’re craving community…
If you’re ready to be challenged, inspired, and supported…
If you feel that pull to step into more of who you truly are…
This is for you.
🎟️ Tickets are limited.
👉 Learn more and secure your spot at https://shorturl.at/NtvVF
Contact Brad:
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