Boost Your Brand with Short Videos: Tips & Tricks

Feeling squeezed for time, but know you need video content to keep your business front-and-center? Get the calm, actionable path to growing your brand using short form videos—without burning out or turning content into a full-time job.

IN THIS EPISODE, YOU'LL LEARN:
• Pinpoint exactly how short form video can drive higher engagement with minimal extra effort
• Discover the most effective platforms for busy professionals over 40 (and which ones actually move the needle)
• Break down your long-form content into quick, shareable clips using real-world workflows
• Avoid overwhelm and burnout with Tanya’s 3-step strategy for consistent, reasonable content creation
• Dismantle perfectionism and get your message out faster—even if you’re not “on-camera ready” every day

EPISODE TIMESTAMPS:
0:00 – Welcome, Tanya’s background, and the power of “hangout” time
5:50 – What is snack size or short form video—and why does it matter for your business?
10:12 – Where short video gets results (platform pros and cons for midlife creators)
14:38 – Real talk: Reducing overwhelm and content burnout as a side-hustling coach or pro
20:45 – 10 real benefits of short form video for service businesses (engagement, shareability, and more)
36:49 – Tanya’s 3 favorite short form video tactics for 2024 (ideas for your workflow)
54:17 – Action steps, resources, and how to get even more help

KEYWORDS:
short form video marketing, coaches and consultants, content strategy for service providers, video marketing for entrepreneurs, livestreaming tips

RESOURCES FOR YOU:
→ Subscribe on YouTube: https://youtube.com/@tanyasmith
→ Weekly tips + livestream updates: https://streamlikeaboss.tv

Ready to make short video work for your life and business? Bookmark this episode and share it with a fellow service provider who needs a friendlier, smarter approach to video content creation.