Secrets to Writing Enticing Book Marketing Copy 07-16-2026

Joining Judith Briles today is Casey Demchak, an author himself and expert in creating book and marketing copy that lures in book buyers and readers. Using emotional triggers in your pitching, in bookstores, even in media means you understand the psychology of creating engagement between you who “whoever” your crowd is. Casey’s website is www.CaseyDemchak.com. Your takeaways include: -How to write “YOU” directed copy. -How to write “at-a-glance-friendly” copy. -How to write, confident call-to-action lines. -How to catch the skimmers. -How to get perfect endorsements. -How to use testimonials to support your marketing copy. -How to write your own testimonials for others to use. -Why a “P.S.” after your close creates the sense of a juicy secret or bonus the sender has to share. -Why you should always focus on what people will get out of your book … not what your book is about. -Why headlines should be simple and straightforward—never cutesy. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.