Episode 2: The Business of Imagination with Guests - Clare Anyiam Osigwe and Amanda Jiang

Great ideas are everywhere. But what does it take to turn imagination into intellectual property, creative enterprise, cultural influence, and ultimately, sustainable business?

In this episode of Creative Lounge, Alex Okoroji explores The Business of Imagination with award-winning filmmaker, producer, author, and cultural entrepreneur Dr. Clare Anyiam-Osigwe BEM live on G-Woman Radio.

The conversation goes behind the finished film to examine the ecosystem required to make creative ideas real: vision, financing, production, collaboration, distribution, audience-building, ownership, and resilience.

Actress, producer, and entrepreneur Amanda Jiang joins the conversation. The episode will also explore international creative collaboration and their upcoming feature film, City of Masks, produced by Starmist and executive produced by BUFF Studios, as a real-world case study.

Welcome + Opening Reflection
Meet Dr. Clare Anyiam-Osigwe BEM and Amanda Jiang
Chapter One: From Imagination to Enterprise
Chapter Two: The Business Behind the Art
Chapter Three: City of Masks — From Idea to Screen
Chapter Four: Ownership, Opportunity & the Future of Creative Business
Inside the Creative Process
The Creative Quickfire
Creative Challenge + Closing



Listen in as we celebrate the people, ideas, and processes shaping today's creative world.

Stay curious. Stay expressive. And whatever you do... keep creating.