Episode 171: Positive Behavior Change Marketing and Advertising Against Doom Scrolling with Mark DiMassimo and Leigh Richardson

Leigh Richardson of the Brain Performance Center and host of In Your Head with Leigh Richardson speaks with Mark DiMassimo, founder and Creative Chief of DiGo (DiMassimo Goldstein), and Creative Advisor for the non-profit Partnership to End Addiction. Mark talks about how advertising and marketing can create positive behavior change and preventing doom scrolling to improve the American consumer's mental health. Leigh Richardson is also the author of Brain on Game On, available at Amazon and on http://www.thebrainperformancecenter.com and https://www.leigherichardson.com/. She also owns and operates The Brain Performance Center, a brain and mental health clinic located in Dallas, Texas that can be reached at 214-329-9017. This show is also on Apple Podcasts, iTunes, Google Play, Spotify, iHeart Radio, Audible and Stitcher.