YouTube for Matchmakers: Build Authority, Visibility & Profit
Are you a matchmaker or coach struggling to build visibility and credibility online? 🚨 It’s time to stop hiding and start showing up—strategically.
In this powerhouse episode of the Matchmaker Mentor Podcast, award-winning mentor and matchmaking industry leader Arlene Washburn dives deep with with Vicki O’Neill, a YouTube coach and marketing strategist who teaches service-based business owners how to leverage video to grow their brands authentically and effectively.Vicki shares her expert insights on how matchmakers can use YouTube to create awareness, build emotional connections, and drive real results—all through a fully optimized channel.
Whether you’re camera-shy, sitting on an old channel, or confused about content strategy, this episode unpacks everything from branding your banner to monetizing every video—even before hitting 1,000 subscribers.
🔑 Topics you’ll learn:
How to turn fear of judgment into the “Yes Effect” movement 💥
Step-by-step YouTube channel optimization for matchmakers
The secret power of your About section, thumbnails, and hashtags
Why YouTube Shorts and long-form video both matter (and how to use each)
How to monetize right now with lead magnets, programs & coaching
Smart planning tactics to build evergreen content that works 24/7
Why visibility equals trust—and why your first match is between you and your client 💡
If you’re serious about building an ethical and profitable matchmaking business, this is the episode you can’t afford to miss. 💼❤️