Purpose + Profit Podcast

Purpose + Profit is the go-to podcast for impact-driven female entrepreneurs who believe business should be a force for good. Hosted by Jess Sato, business strategist, TEDx speaker coach, and visibility expert, each episode explores how bold ideas, social impact, and strategic visibility can fuel bo...

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June 16, 2026

The Sunshine Slowdown

Navigating the Sunshine Slowdown in Business Jess Sato uses the metaphor of driving into blinding sunlight to describe how accomplished women can feel stuck when the path forward in their business becomes unclear. Lack of clarity often leads them to wait in ways that look like productivity but is a…

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June 2, 2026

The Recipe That Got You Here Won't Get You There

Stop Using Someone Else’s Recipe and Evolve Your Business Framework Jess Sato shares how a cupcake hobby became her business, When Cookie Met Cupcake, and how moving from borrowed recipes to her own signature vanilla bean buttercream (and later cake and cookie recipes) helped it grow. She parallels…

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May 19, 2026

The Fine Trap: The Business Problem No One Talks About

Escaping the “Fine” Trap Before Your Business Breaks Using tornado preparedness from growing up in Oklahoma, Jess Sato argues that the worst time to make clear decisions is during chaos, and that business owners (especially accomplished female founders) often wait until things are visibly broken to…

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April 27, 2026

Why I Don't Start With Identity Work... And What I Do Instead

Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with acco...

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April 14, 2026

The Idea That Won't Let You Go: What a Watershed Idea™ Is and Why It Changes Everything

Jess Sato returns to the Purpose and Profit Podcast to explore why certain ideas won’t leave us alone, calling this experience “unfinished purpose,” a costly, gnawing incompleteness that success and busyness can’t quiet. Usin...

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March 17, 2026

From Period Poverty to Economic Power

From Period Poverty to Economic Power: Why Menstrual Equity Matters Jess Sato introduces period poverty through the experience of a student lacking menstrual supplies and explains that it is not only a hygiene concern but also an education, public health, gender equity, and economic issue. She note…

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