The Business Injury That Comes From Doing Everything Right

Business at a Crossroads (Part 4): Expand Without Burning Out

Jess Sato continues the Business at a Crossroads series with a focus on the “expand” phase, when business is going well, demand is high, but capacity is strained.

Using her half-marathon training mistake and resulting plantar fasciitis as an analogy for unsustainable pace, she outlines four areas to assess when demand outpaces delivery.

She encourages founders to “engineer your actions” by revisiting whether current plans match real capacity and heeding red flags before burnout or degraded service occurs, noting that slowing down briefly can prevent larger failures later.

Take the crossroads diagnostic at www.jessicasato.com/diagnostic.

00:00 Welcome and Diagnostic
00:58 Half Marathon Lesson
02:31 Expand Crossroads Overview
03:49 Team and Leadership
04:45 Quality at Scale
06:51 Founder Bottleneck
07:58 Sales Marketing Momentum
09:17 Engineer Your Actions
11:13 Red Flags and Coaching
13:26 Next Week and Wrap

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato