Sept. 9, 2025

The Moment in Business No One Talks About

The Moment in Business No One Talks About

Navigating the Precipice: Unleashing Your Big Idea In this episode of the Purpose and Profit Podcast, Jess Sato concludes a three-part series on women navigating the messy middle in business. Highlights include insights into the frustration and disconnect business owners often feel, with emphasis on the pivotal moment before transformative change, aka the precipice. Jess shares the compelling journey of Lisa Katona Smith, detailing her evolving leadership, from community support f...

Navigating the Precipice: Unleashing Your Big Idea

In this episode of the Purpose and Profit Podcast, Jess Sato concludes a three-part series on women navigating the messy middle in business. 

Highlights include insights into the frustration and disconnect business owners often feel, with emphasis on the pivotal moment before transformative change, aka the precipice. 

Jess shares the compelling journey of Lisa Katona Smith, detailing her evolving leadership, from community support for families with addiction issues to delivering a powerful TEDx talk and releasing her new book. 

This episode underscores the importance of clarity and boldness in articulating your big idea and leading with your authentic message.


00:00 Welcome to the Purpose and Profit Podcast

00:36 Recap of Previous Episodes

01:07 The Moment Before Everything Changes

04:30 Introducing Lisa's Story

06:27 Lisa's TEDx Journey

10:26 The Power of a Clear Message

13:57 The Big Idea Audit

16:37 Final Thoughts and Upcoming Surprise


BOOK YOUR BIG IDEA AUDIT


ALL ABOUT LISA KATONA SMITH

Parallel Recovery

Lisa Katona Smith's TEDx talk

Lisa's brand new book, Parallel Recovery: A Guide for Those Who Love Someone With Substance Use Disorder 

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato


If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.