When letting go is the hardest… and best thing

Business at a Crossroads: When It’s Time to Release

Jess Sato closes the Business at a Crossroads series by exploring the “release” crossroad and why letting go can be the right move.

She shares how she ended a business partnership in 2021 and closed a version of a business she loved when she and her partner had diverging thoughts on their audiences, values, and direction.

She explains two common release scenarios, offers diagnostic questions for both scenarios, and outlines three readiness areas to explore as you navigate this phase.

Jess emphasizes separating “I love what I built” from “it’s still serving me,” and invites listeners to her Founder's Strategy Intensive.

Take the Crossroads Diagnostic.

00:00 Series Finale Setup
00:43 Personal Release Story
03:00 What Release Means
04:01 Diagnostic Quiz Prompt
04:27 Release When Complete
07:47 Signs and Questions
11:09 Release When Misaligned
13:12 Burnout and Market Shifts
15:57 Hard Questions to Ask
18:38 Three Exit Readiness Areas
22:03 Love It vs Serves You
22:31 Wrap Up and Next Steps
23:28 Offer and Farewell

If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato