3 Strategic AI Skills Every Woman Over 40 Needs for Visible Brand Authority

Tanya Smith: So there are three specific skills that are separating the people who are leading ⁓ with ⁓ right now from the ones that are still watching from the sidelines. ⁓ And of these are tech skills. And I especially want to talk to my women who are over 40, ⁓ because is really important for you to understand. ⁓ There a visibility gap. We've talked about this in a couple of my recent posts. I've shared some statistics. Even though you might be the go-to where you are. In your little corner of the world, if you really want to expand your experience and your expertise and let people know about it outside of your circle, you've got to understand these things, especially if you're living in the days of AI, which we all are. Whether you want to or not, it's here. So I'm not here to get into a debate about AI. What I am here to do is to talk to you a little bit about the skill sets that you need in order to. Really use these as thinking skills. These are not, none of the things I'm gonna talk to you about are really tech skills. Not the surface level one that we all think it might be, but the real problem, you are the most qualified person in the room. There is no question. And yet you are the least visible when it comes to being online. And you're trying to play in this space and to compare yourself and compete with other people who are also in the digital marketplace. And I don't know if you know this, but there's a whole lot of people that can actually market way better. But they know a whole lot less than you. it's not necessarily a reflection of the experience and the knowledge. You probably know a lot more than some of the people who are actually taking ⁓ on the clients that you could work with. But the problem is that many of the tools, especially for digital marketing, they weren't weren't really made for our generation. They just weren't. They were made for a different type of person. They were built for someone whose business model is attention and not necessarily expertise. So, what is happening is you're trying out these tools, you're trying to do all the things that people are telling you to do, and the output is feeling off because it doesn't sound like you. It's not really reflecting how you think. And you're starting to wonder: is this just really not for me? That's the reason I want to talk to you about the three tips that are going to help you, these three skills that I want you to build on so that you too. Can be a force to reckon with when it comes to digital space. So I want you to think about AI specifically ⁓ because that's what we're gonna focus on. And thank you, Debbie. Benjamin, I see you're over on LinkedIn. What's up? Hey, hey. Okay. First of all, the short version of how AI actually works, it's following the directions that you're giving it. Number two, it's using the context that you provide. If you're providing some. Number three, it is surfacing content that is structured to be found. So understanding those three things is kind of at the base of what we're gonna talk about. So let's talk about skill number one. ⁓ look, when I first started doing business on my for myself, before I was doing business for myself, I was ⁓ really heavily into corporate training and all those other ⁓ And I found that, you know, I was wearing a suit. This is back when we were wearing pantyhose. And heels, and you know, we had all the things. We had to be like very structured. And it's not that I don't dress up now, and it's not that I don't speak in a certain way now, but what I found is that I had to be a lot more stuffy. It a lot more conservative in the way that I spoke. And there were certain things and and ways of speaking that just weren't appropriate in the corporate environment. But what happens is I moved over into my own business and realized it wasn't working there. And part of it is because what I want to do is to build trust and credibility with folks so that they know who I am at all times. Like I want to be Tanya, wherever you see me, if you see me on the street, if you see me at TJ Maxx, if you see me at the grocery store, if you see me on camera, I want to be seen as the same person all the time. And part of the reason why that's so important right now is because you're trying to build trust because as we keep hearing about, I don't know if you read about this or hear about it, but there is a trust deficit. Because of all the things, a whole perfect storm of the political world, of cultural clashing, of AI, of all of these things that are making people question what they see and what they hear. And so, even more important now than it was 20 years ago is that we want to be seen as real human beings, right? And so, in doing so, what I tend to tell it is. I need you to simplify. I need you to speak in the same type of vernacular that I would use if I were talking to people in a co, you know, having a coffee chat. Don't give me words that I'm going to use on my videos or anywhere else that I wouldn't say to someone who I'm sitting next to, right, at a restaurant. I want to have conversations like somebody sitting in my living room, sitting across from me on my couch. Like let's make it simple so that people understand what we're trying to say and not try just put ourselves so above everyone ⁓ else that we're the only ones that even care about what we're talking about. ⁓ So ⁓ this particular, this is visual number one. Now Here on the other side of this, let me say this because as I'm saying all of these things, there's one thing that I want to share with you. You can train your AI, which I have trained mine, every single platform I use, I've trained it on who I am, what my brand brief is, which we're gonna talk about next. I've trained it on all of that. And sometimes what happens is it goes overboard. So when I say, I need you to help me to write. The script for today, here's the key points that I want to talk about, et cetera. What it sometimes will do is it will be like, ⁓ well, I got I have to go back and look at her, you know, her brand guide, and I need to look at her offers, and I'm only gonna talk about those things. And so what then ends up happening is the reverse of what we're saying. In other words, what it starts to do is it says, ⁓ okay. Well, I need to stick to the same thing. So all of your videos start to sound exactly the same. All of your content on your podcast starts to sound exactly the same because it keeps pulling the same frameworks that you teach. It knows that I teach the boss framework and I teach the voice framework. So here's something that I want to give you as a tip on the other side of this that I've learned here lately. And that is as much as you train it. Even once it gives you the output that you're asking for, you still need to go back and say, Hey, wait a minute. I need to question this. Because I had to do it with a couple of videos recently. It was giving me the same content over and over again. It was giving me the frameworks that I've taught it, right? And I said, I want you to imagine that you knew nothing about my frameworks. And instead, I want you to. Double check a couple of things. Here's the standards that I want to teach you. One, I want you to always check to make sure this is going to be a relevant point for my ideal target audience. It knows who my audience is. Two, I want you to make sure that this is a true supporting message that's leading up to the key theme that I'm trying to share. And number three, I want you to act like you never knew anything about my frameworks and tell me what would be the answer then. Like pull research and give me another answer so that I can compare. Right. And so when it does that, then it came back and it said, ⁓ you know you're right, because your single source framework doesn't necessarily fit here. And here's why. But this actually is relevant. And then it provides the source for me to go and look into it. And so now I'm not only pulling from my experience, but I'm also pulling from what it what does the data say. Now, a good place to go for that, by the way. I don't always do this full thing inside of, for instance, Claude, which is where I do a lot of my work. What I will do is I will double check. So once I have my script ready and I have my key points ready, I'm gonna go to perplexity. Which is excellent for research. And I'm gonna say, double check this for me. And do you have stats or articles that you can pull to help support the arguments that I'm making? And so then it will pull it apart and say, yeah, this one makes sense, but this one doesn't necessarily. And here's a few articles for you to go and look into and to scan and read. So what I'm saying is always validate as best you can. Never just assume that it's giving you the right answers. And yes, do due diligence to train it, which we're gonna get into next, okay? Let's go to scale number two. This is building your cheat sheet. And here's the things that need to go into it. And I'm going to walk you through this. ⁓ So every time you open up a new chat without having or without using a project folder or with and I can kind of show you in a second, I'll try to show you the difference. And I'll just do it in chat GPT because many of you are probably using that, although I use Claude more. But every time you open up a new AI chat, it's not necessarily going to have a really good handle on who you are and the context for what you want to talk to it. So you may have to start over and over and over and explain yourself again, or you hope that it's gonna sound right, but a lot of times it still won't. This is where we're gonna create the AI cheat sheet. So I'm giving you some tips on creating a cheat sheet. This is what we're gonna do. It's one single document. So it needs to know about you and needs to know about your business. You're gonna build this. Maybe you'll build it once, but you're gonna keep it updated. Okay. And this is especially critical if you're using something like Claude Cowork, which I can get into a whole lot more depth about, but we won't for purposes of this call tonight. So let's just say this is this is probably beginner level, what I'm sharing with you right now, but you can go deeper. And one of the things we're gonna do in the on-camera authority studio, which we start on June twenty fourth, I'll talk a little bit more about that later. We're gonna do a deeper dive, but I'm gonna give you the basics so that you can walk away with something tonight that you can use immediately after this video. So, what you're gonna do is you can paste this or post this particular file that you're creating at the top of every session before you ask for anything. Okay. So if you're a beginner and you're learning to use AI, this is the way I want you to do it. So What you're trying to do is to ensure that it's not working as a stranger, but it's working with someone, you're working with someone who knows your voice, your clients, and your business. So here's the things that go into it: your ideal client, who they are, the exact words that they use to describe their problem. What's the transformation that you give? What specifically changes for someone who works with you? Your voice, the phrases you say often, the phrases you never say, how your writing sounds, your stories. When you talk about your stories, let me tell you what is really cool about the stories and examples, and I'll show you something that I've done recently. That has been super helpful. Three to five stories that you tell, and you can the point that each one of those stories can make. Your offer. What is the main offer that you're giving to people? Who is it for? What do you want it to say and not say about that offer? If you have a series of offers, you can provide it and train it on this series of offers. Your positioning. So if brand authority for women over 40 is your lane, then you need to say that clearly. And then your rules, what you avoid and what you always include. So these are the things that you want to incorporate. And I'm going to show you using Notebook LM in just a second, one of the ways that I've actually pulled some of this data together. Cause what ends up happening and what changes for you when you use this process. is that the output starts to sound like you from the very first draft. You spend less time editing, you spend more time actually being productive. And you stop dreading it because it's disappointing you. Right? Because it's no longer disappointing you. You're not starting from zero now. Everything is starting with, hey, I know who you are. I know what you need. So let me pull up my, I'm gonna pull up a s ⁓ page real quick with Notebook LM. I'm gonna show you something about testimonials and stories. I won't It's kind of similar, but there are two notebooks that I have, one for testimonials and one for stories. So I'm gonna show you how I'm using Notebook LM, which is an excellent tool. And many of you have it and you are not using it to the fullest. So I hope that you'll get a tip from me on this. Let's pull that up real quick here. ⁓ So here's what I did inside of Notebook L ⁓ And I don't know if you can see this it's really teeny tiny on my end. So maybe I'll try to blow this up a little more for you. ⁓ So one of the things that I actually did is I a document called Transformation Stories. Okay. ⁓ And ⁓ the way I did that is I actually pulled ⁓ videos from YouTube. And let me show you something that can see in YouTube that I probably need to showcase. Now, this works for me because I have a ton of videos. So if you don't have a lot of videos, I want to give you a separate, second way to do this. But if you're using, there is an a Chrome extension for Nobook LM and YouTube that I'm gonna give you in just a second, because I'm gonna find that. So YouTube, Notebook LM, Chrome, let me find that first. Okay. So I'm gonna show you this. So there is a Chrome extension. If you're using Chrome, this is how you'll use it. Okay. If you have Brave, you might also be able to use this particular extension. And I think if you're using ⁓ one of the LLM's browsers, it also uses Chrome extensions. This would be a good one for you. ⁓ But it's called YouTube to Notebook LM. Okay, see that? ⁓ So one of the simpler ways that I've able to do this is I've gone back through. ⁓ my YouTube channel and I've pulled in videos, public videos that I've already created. And I said, hey, I need you to create, watch this. Need you to create a notebook based on those videos. And the way that you do it is when you go into your video, just pop that right there. You're going to see that there's a notebook LM tab here. Once you have that Chrome extension. And when you click on it, it says create new notebook or choose notebook. So it can pull the transcript from your video directly into a notebook. Okay. And when you create this notebook LM document, let me give you an easy way. If you're not there, an easier way for you to do this is to actually just go into Chad GPT. Click on this little microphone right here and start talking. And the one that's on your phone is a really easy way for you to do this. I want you to simply, as you remember and recall things that are happening or have happened in your life, ⁓ journal it either with a pen and notepad or journal it simply talking to Chat GPT. Okay. You can also do this with Claude, with any of the other ones as well. But I was simply going in here and saying, hey, I wanna create a series of different stories that were transformation stories over the last 20 years. And as I would recall and remember things or pull up certain videos that where I've talked about different stories of things that had happened to me, I created a notebook from that. And so then what that ended up resulting in is A listing of different stories that I can pull from every single time I'm getting ready to create a keynote or I'm creating a new video or I'm creating, you know, I'm writing a book. It's pulling from those stories that are real stories from my life and from my business and from my experiences. Right? The other thing you can do is if you have testimonials that people have done for you. So I have an entire page. I'm going to show you, there's a tool I use called endorsal. Let me pull that up and I'm gonna show it to you. This tool has been super helpful. Now there's plenty of other tools out there, so I'm not telling you to go buy this one. I'm just telling you what I'm using because I've been using this for a long time. But endorsal.io has been my favorite for creating simple ways for people to do shout outs. So anytime I've done a workshop or webinar, anytime I've met with someone. Then what I do is send them to a short link that's tanyasmith.link slash shout out. That should be it, I think. Yeah. And it's gonna get them to my endorsal page where they can either record a short video or they can upload a video because they might have done it from their phone, or they can write a review. And that review not only gets fed to my Facebook, but it also gets fed to Google or wherever else they choose to post it. So then I am starting to create a record of case studies and testimonials, which then live on a page, which I'm going to show you now. Many of them live on this page inside of my website, but that's not the beauty of this. Okay. So I've got this page full of all these testimonials because I remember every single time to ask people for a testimonial. Even if it's somebody who's been on my podcast as a guest, part of my SOP, my flow, my standard operating procedure for the guest interview is that I'm asking for the testimonial. And so then they're leaving me either a video or written testimonial. Okay. Now that's great, but Tanya, I can't just magically pull all of those, right? Wrong. If you're using a tool like endorsel, let me show you what they l allow you to do. So I'm gonna pull this up. I'm gonna show you the back end of it. But there's a way for you to actually export the entire ⁓ database full of testimonials. Which then becomes a text-based spreadsheet. Okay, y'all see where I'm getting ready to go with this? It's a spreadsheet that I now can import into Chat GPT, Claude, or wherever. So that becomes a part of information about me. Like these are real things that people are saying about who I am, and it's teaching and training the LLM to understand me, not only Based on what I think, but on how other people perceive my brand. The beauty of that is that it's unbiased because it's not just you talking about you are teaching the LLM to know you, but it literally is giving a fuller picture, like a 360-degree picture of who you are and what you're all about. And From those testimonials, it can also create case studies for you. Do y'all see what I'm saying? So it's so important to really collect this type of information, but then your question is, well, what do I do with it? So I hope I'm giving you some ideas that you're collecting these testimonials. You're collecting these case studies, but you're also collecting and remit recalling stories about your own life and your own experiences that all can be converted into the training material for your AI. That's really the gist I wanted of what I wanted to say and share with you. Cause I still can't get into the back end of endorsal for some reason. ⁓ but yeah, that's it's a wonderful thing if you put those systems in place, especially if you let them continue to run. Don't worry if you're brand new to your business or if you recently switched your niche. What I hope I'm giving you are things to think about and consider now as you're setting up. Cause look, if you're new to this, you don't have to get rid of as many bad habits. Now you can start from scratch with all the things in place that we're talking about, right? Okay. So just to recap on number two, let me go back to that real fast here. I think I can pull it up really quick. ⁓ For number two, your cheat sheet really is all about ensuring that it understands those essential things from that fact sheet. So I'll pull this up one really quick time so that you can kind of mark that in case you want to screenshot it. But it's about your identity and positioning, like what's your lane, what's your unique brand voice, who are the clients that you're working with and what's the transformation they get when they work with you? ⁓ what are the rules of the must-haves and the things that you don't want it to say? Boundaries and restrictions. What are the things that your clients actually say? Again, this is why I love pulling from the testimonials because it really tells you exactly what other people are saying. Verbatim. It's giving you language that you can use in your marketing copy. It's giving you language that you can use elsewhere that's going to resonate with the people who are more likely to work with you. So that's The cheat sheet. Okay, let's go to tip number three. And I'm gonna check and see if I've got any questions here in the chat. Well, I'm glad. Let me see. Okay, I'm gonna pop in some comments here. Roy, what's up? That's pretty cool. I usually feed the link into Notebook LM. Yep. Yep, you can feed the link, or you can give it the transcript, or you can pull it in using that Chrome extension, which is free and super easy to do. ⁓ let's see. Dr. Vibe Show says this is fire. I'm so glad. Yay. I'm glad. Glad to hear it. I hope it is helpful. Okay, so let's get into number three. And this is where I wanted to talk a little bit more about this whole YouTube thing. And I promise I won't take up too much of your time, but I think this is really important. This is something I'm really starting to dig into because I want to understand. I feel like there are opportunities for us. Also potential roadblocks, because as my friend Paul Gowder s shared, and a couple of other people who are in the YouTube space, and and Paul is like amazing. He's got millions of followers on his various channels, right? And videos. So I really listen to him when he's saying what he says. And one of the things he's concerned about is the fact that because of this new Ask YouTube thing, if people ask a question in YouTube, you know, and it ends up taking you taking them to a specific point in the video, they may not r watch the rest of the video. So how does that impact your metrics from a viewer? ⁓ you know, we want clicks, we want likes, we want want watches, we want watch time. How is that going to impact all of those things? We don't know yet. So I think there are a lot of people trying to figure out like how do we pivot and make sure that we're moving in a direction that's going to allow us to still be able to benefit from this. Well, one of the big benefits I see as someone, again, who is less about going viral and more about being visible for purposes of matching up to the audience that's more likely to buy. When I'm thinking in those terms, I'm thinking about creating video content that is going to be, that's gonna resonate, that's gonna be found when people are doing those searches. So I'm creating chapters within my videos, and I had already been doing that, right? But I'm creating chapters that hopefully are ⁓ answering specific questions. So there's specific questions that we're even walking through right now as we speak. We're talking about how do you get found, which is our next element or skill that we're gonna talk about is getting found. ⁓ how to architect your video for AI search. So that's specifically what we're gonna get into next. And let me get my notes on that real quick here for you, and we'll pop up the next visual. But I think this one is probably gonna be out of all of the messaging tonight, I think this one might be really important because it's I think it's gonna be a little harder. I think it's gonna be something we really have to pay attention to is how we're creating our video content, not just going off the cuff, but we're actually answering key questions and providing solutions that people are asking for when they go do their do their search. Okay, in Google, if they do their search through this Ask YouTube feature. Okay, so skill number three is getting found by your people. That's what we want to do. So the posting consistently is not the same as being found. You can show up every single week. You can do that and still be invisible. If your content is not built in a way that this AI search stuff can read and share. So it's just facts. Visibility is not necessarily about posting more. I know, I know, I know, I know. We all hear you gotta post 500 times a day. And we've seen people that have been successful with that. And I will say this because I said it earlier today in response to somebody else's post. I'm just not a person who believes anymore in a one size fits all. So What I'm sharing with you from my own personal experience and filter may or may not work for you. I think it's worth a try. I think it's worth you kind of looking into to see. But this whole thing is all an experiment. And so do not feel bad if you try someone's technique and it doesn't work for you. I tried. I was like, okay, well, let me try posting 10 and 20 times a day. And instead of that, Bringing any joy to my life, it became a nightmare. It was like, I don't even want to do this anymore. I'm tired of this. When I got over that and said, you know what, I'm just gonna post the things that I feel like are relevant and important. And to me, it's gonna be about the quality versus me po posting 20 times a day on every single platform in the world. I'm gonna pull back, I'm gonna stop posting on these two platforms and only be over here on these two. When I started making those decisions for myself, I felt better. It was more fun. And guess what else happened? It gave me a better outcome. Like I had more people that were paying attention and more people that I could actually manage in a reasonable way when it came to engagement. Because I would see hundreds of comments on certain things and I could not, I did not have the time. If a certain post got a lot of attention on multiple platforms, I could not go to all of those platforms in a reasonable time frame and respond. And I want to be able to do that. So what I've learned, and as as the introvert that I am, I learned this in person too. I learned in person that I don't want to walk away from a networking event with 50 business cards of people that I'll never get to know. Instead, I prefer to go deeper instead of broader. So what I like to do is to maybe have a smaller, more intimate connection, but it's deep. Like those people know me and I know them and we work. We work together. You gotta figure out what fits you. So if wider is better for you, then use those techniques that will get you more people right into a space. Have that 300 to 500 to 10,000 ⁓ fan group on Facebook, if that works for you. But if that's not something that works for you, try other techniques. Try to experiment and find out what is working for you. So when it comes to the whole visibility thing, it truly is about being findable when someone asks the right question. Google is now showing AI-generated answers at the top of search results. They've been doing that. They've been doing that. But now again, those answers are going to pull from your video content on this ask YouTube thing. So people will ask a question. YouTube is going to find the exact video moment that answers it. And you want to be in that space. You want to be more strategic about the way that you're creating your content. The people who structure their content the right way are the ones that will show up. The ones who don't will keep posting into oblivion. Like you'll have all those 50 posts a day, and it might not do a thing for you. But you need to experiment. And the one thing I think that we all believe in, whether you're deeper or broader, is that we need to be speaking in terms of what our ideal audience actually thinks is relevant. We need to be focusing on that. So Let's ⁓ let me show you this screen. And I think I saw my friend pop up. ⁓ get found, architecting your video for AI search. So this is the last visual, and there's a findability framework. So AI is looking for answers early. Burying your point leads to being passed over. I have a point to say about that in a second. Two, use search-driven titles. So we don't need to be all fun and quirky and ooh, that's so cute. No, we need to actually be creating titles for our videos and for our content, our blog posts, our podcasts. We need to create search-driven titles, titles that people are actually looking for. They're actually typing in these words to find you. And then specificity over fillers. So instead of you adding a bunch of fluff. Speak clearly and specifically to help AI transcribe and categorize your expertise correctly. These are the things that will make your content findable. I don't know if y'all ever fell into this trap. If you did, I know I have. So I'll raise my hand. I fell into the trap of like, ⁓ wait, but I need to sequence it and make sure. ⁓ Episode 47. This is season 10. Episode you don't need to have those numbers at front of your title. Please be careful that you do that. Don't do that. ⁓ In your podcast, in your videos, or any of that stuff, okay. Use it or create titles that people actually search for. So instead of episode four, a content strategy, it's how to build brand authority in an AI world. Instead of AI powered message clarity, it's why AI doesn't sound like you and how to fix it. Because these are questions that real people are asking. So we're thinking differently about how we're actually putting the architecture around our content, whether it's videos or something else. I know, Roy, I see that note. Let me pull this up because I think that's fun. I can spend hours chatting with AI. I know. But remember, what we're trying to do is not necessarily to spend more time there. We're trying to act. I just wrote a post about this too, because I was getting beat down by my mentor. One of my mentors, Jeremy Vest, was like, girl, just hit record. Which let me go back to this point before I pull up some other comments. RK3 in the house. What's up? Okay, let's let me show you this. So remember I said this part about answer within the first 30 seconds. Okay. So you're like, but Tanya. You gave us three message points and it's taken a whole hour and four minutes so far for you to talk about the three core message points and these three skills. Yeah, I know. But check this out. This is what I'm gonna do after the fact. After I'm done here. Because of the way that I've structured this video, I'm gonna go in and I'm gonna clip it and I'm gonna turn it into shorts. And each of the core messages that I just shared with you, the three skills, will become its own short video. You see what I'm saying? So when we talk about the first 30 seconds, so it's not just your long form content. in your videos, it's also the shorts that could pull up with Ask YouTube. Genius. I know. I love it. Okay. So if that's been an insight that you hadn't thought about before, I want you to give me a light bulb emoji. Let me see what we got in here. ⁓ let me see. Okay. Guilty, you've done ⁓ what we were talking about earlier. Yes. RK3. I know. I know. And who is saying what you mean? You know I'm an introvert. You know you should know this by now. Notebook LM is pretty awesome. It really is. Hey, I love that you love this. I love it. Thank you. Thank you for sharing. And thank you over there on Facebook. Is it Jonah Jonah? I love that name. ⁓ what about doing horizontal clips of key moments? You can do horizontal clips if you choose to do that too. I know that ⁓ for those of you who are on Substack, and I've kind of taken a pause on Substack for a while, but for you on Substack, it's really super easy to create horizontal clips. It's not my favorite. ⁓ and I'll tell you why. There's a couple of things, and Roy, you probably know this and you're just putting it out there for other people, but one of the reasons why. I prefer the vertical clips is because a lot of times your vertical is showing up very well on mobile devices. So when you're showing mobile phone or when people are watching from their phone, you want to take up as much of the real estate as you possibly can. And you know on your phone, unless you do feel where your whole entire face and your upper torso are showing. Unless you do that, you're gonna have just that little bitty middle rectangle on the screen. And so I wanna get, I want to make sure that I'm versatile. And here's one of the things that I've actually been doing and been testing. And I don't know if you've tested this, Roy. I know several of you in here are video people like me. This is something for you to test, but something I noticed, I go live now in both on YouTube in both vertical and horizontal for a reason. I do it because I recognized that my vertical on YouTube specifically gets like four times the views than my horizontal. The same exact video I'm broadcasting right now in both layouts and both orientations. My vertical is probably when I get off of this, I'm gonna look at the numbers, but I can guarantee you that I'm getting more views on the vertical because it's showing up in the shorts feed. And that's where people are going and watching the vertical video. They're watching from their phone, they're seeing it in the vertical view. So I like clips being in that orientation and size. But I think it's worth a try. Remember, I said there is no one size fits all. That's my mantra for the rest of 2026, is try it. If somebody asks me or debates with me about any point I make, I'm like, test it out. Let me know what you think. Let me know how it worked for you. Yes. Yes. Okay. And so Tech Troublemaker says I stream in vertical and horizontal for lives. Now you can add vertical end screens. Yes. So what I was gonna do, I was going to test Riverside earlier tonight. I don't know if some of y'all saw that, that I had posted that, hey, I'm gonna be live at seven o'clock. And then I ended up deleting it and coming back. I was gonna do Riverside, but they have yet to allow us to do in both orientations. You can actually do horizontal and vertical in both in ⁓ restream, stream yard, ecam live, OBS for sure. OBS was probably early. ⁓ I don't know what else is allowing you to do both orientations, but that has been a I know the game changer word is overused, but that's what it is. It's been very transformational. So yeah, streaming in both layouts is awesome. But back to your question about the clips, the 30-second clips, I haven't tested with horizontal for that because I just typically clip in Opus clip. I use the the ⁓ vertical version of it. But depending on what you're using, so if you're editing, for instance, in Riverside, it will allow you to do Horizontal clips, Substack lets you do that. And I believe Opus will let you do that too. Let me look real quick. I'm gonna pull up one in Opus and I'm gonna show it to you so that we can look at it together real fast here. But I suspect it would let us do that. You probably would have to edit the layout that you're using, but I bet it would. So here I'm gonna just pull up my screen real fast and we'll look at it together and see. So this is an Opus clip. This is ⁓ called Opus O P U S clips, and it's a platform that takes your videos and it converts them into shorts, right? So remember we were talking about the first 30 seconds or whatever. So you can limit the amount of time that it's creating these. You can give it a max amount of time. You can also go in and you can change it to different orientations. So let's just do an edit. Of this one clip, I'm gonna act like I'm editing it. And I think it will give you both versions. So what I was talking about when I said fill versus fit is right here. This is the fit. So when you're doing horizontal, if somebody's looking at it on their phone, which more than likely they are, by the way, you're not getting the full screen. I want them to get the full screen. But the other thing I just noticed right here, Roy, is that you actually can do a square version. ⁓ I'm not gonna save it, but you can do square, you can do landscape, you can do portrait for Instagram. So yeah, I guess it does give you that option. So you have options. I mean, experiment and see what works for you. But the main point I wanted to make from that tip number three or skill number three. was in getting found, we want to have those 30-second or less clips to allow us to be found, to have sound bites. RK3, I know you talk about sound bites all the time. Sound bites allow people to focus in on a singular point that you're making about that overall video. It's a s cause you're not going to have a lot of time to say a bunch of stuff like I can't do this whole hour long video. in thirty seconds or less, but what I could do is highlight some things. Yeah. He said I need to get better at Opus Pro Kung Fu. ⁓ look, StreamYard and Restream now allow you after you're done with your live stream to instantly clip into those shorts. Because everybody's seeing the power of this, and I think we all know we need to do something like that. Take our long forum content, benefit from that, but then also get the benefit of the shorts. And All of those different platforms pretty much have adopted some way to allow you to clip. Riverside, Substack, StreamYard, Restream. Even Ecamm, if you're using, if you've integrated with the script, will allow you to do that too. So that's the joy and the benefit of you being able to architect your video for AI search. Okay, let's wrap it up, folks. I went a little bit longer, but I felt like I needed to because I have missed y'all. First of all, I promised I would tell you a little bit more about On Camera Authority Studio. And I won't spend a whole lot of time on that. I will tell you that we're kicking off ⁓ in this month, in a couple of weeks. So I will pull that up real fast because I want you to know that it's coming. The one thing I want you to know about the studio is that it is designed to be a working lab. Like I don't want to be a talking head. It's a working lab where you're working on your stuff and I'm helping as your guide, as your consultant, as your sidekick, right? In a structured environment, but it's still fun. Cause again, I am an introvert, yes, but I also know my stuff. And I've also been known to create beautiful experiences for people. It's one of the things that's my gift. I love to create experiences for folks. So what we've done is created an experience that's that is 12 months long, although you don't have to do every month. So if you go to on cameraauthority.studio, and I'll try to pop that in here for you. This is designed to help you to really overcome. some of the challenges that you're probably going to be facing when it comes to YouTube and other video content. And so in this process, in this program, what you'll be able to do is to build out a full toolkit of all of the things that you need in order to actually have effective videos and other content that's building your authority. So I've broken it down into 12 working sessions so that you're building an authority system. That is what we're doing. So month one, June 24th, we're doing a special event where I'm inviting any and everybody, whether you're a member or not, to come and to focus on creating your brand voice engine. And then we have the second month, the video to owned asset system, 90 day authority content map, and so on and so forth. So there's a lot in here, but it's designed to build out a complete infrastructure for you. To build your on-camera authority. That is what this studio is designed to do. You can be a member or you can simply buy a guest pass based on the month and the topic. So if you're like, hey, I don't want to necessarily join as a member and get access to all the perks. But what I do want is I need to be in on that class where she talks about brand voice, or I need to be on that class where she talks about the 90-day authority roadmap. Or whatever it is, but you can buy a one-time guest pass or you can become a member. So I definitely want you to feel free to check that out. If it's of interest to you, it is again on camera authority studio. But that's where we're going to be hosting the landing page. It will open up on June 15th. So in about 10 more days. So I'll come back and I'll share more about this with you over the next few weeks or so. Okay. All right. Let's recap. So the recap, and thank you for reminding folks to hit the like button. Hey, did you like this video? And now I'm going to do our recap. ⁓ Three skills, and here's the short version of the skill. Skill one is writing instructions that actually work. Stop asking AI questions. Start writing directions. Give it a role, a context, an example of your voice, and a specific ask. Then run the loop. You're gonna create the draft, you're gonna critique it, you're gonna refine it, you're gonna talk back and forth until you get it to where you want it to be. And it's something that's a good product that reflects who you are and shows off your credibility and authority. Skill two, building your AI cheat sheet. This is where you have one document that has your clients, your voice, your stories, your offer, and your rules. You're gonna paste. It at the top of every say AI session that you have, and then AI is going to stop sounding like a stranger. Now, if you're creating project folders inside of your different LLMs, that's an excellent way for you not to have to keep posting the same document. You take that information that's in the document that you gathered that we talked about, you're going to put that into the instructions or the folders. Depending on how it's set up. So it depends on which one you're using. If you're using Claude or you're using Manus or you're using Chap GPT, but most of them have some similarities there. But you're creating a project that can actually become sort of like a working brain. And if you train that with those instructions and then do all your chats inside of that project folder, you'll get a much better outcome than you will if you're just doing generic chats. Skill number three, getting found by your people. Answer first. So remember, in the first 30 seconds, give it a plain title, something that is searchable, searchable chapters, so that people can go and find what they need. So that's one thing I'm gonna be more consistent about doing that I have slacked on in the past is creating those timestamps and making sure that those chapters are showing up with clear and easy descriptions. So that when people are doing the ask YouTube thing, they can find the exact point in the video where I'm answering that question. Clear language. So you want to build content that the AI search can find for the right person. Okay, these three skills are how you, whether you're over or under 40, whether you're a woman, man, or whatever, whoever you represent and feel that you identify with. It's gonna help you to build brand authority in an AI world. These skills, not by doing more, but by directing the tools with the thinking that you already have, with the strategy and the expertise that you already have in here. Okay? But you're feeding it and training it and making sure that you're still having the conversation, not just allowing it to lead you by the nose. This is what we're doing. Okay. All right. Type found in the comments if you're ready to stop being the best kept secret in your industry. I want to see the word found. And I also want to go ahead and thank you for being here. I appreciate you hanging out with me over the past hour or so. I have enjoyed it tremendously. I always do. I love to be here with you. For those of you who are able to hang, kudos to you. You're part of the community. Here's what I want to leave you with. These skills are not about keeping up with technology. They're about making sure that the expertise you have spent decades building does not go unseen. You are watching people with a fraction of your depth use a tool to look more credible than they are. And you're not feeling like that's okay. Your expertise does not have to disappear because the tools have changed. Yeah, they've changed. You're able to adapt and to pivot with it. That's why this channel that you're watching, that's why we exist here. That is what brand authority for you looks like in an AI world. So you're not behind. You are strategic. You are calm. You are grounded and you are visible. And I am here for it and here for you. So take care. And I will see you all next time in this stream.