EP 12. From Visibility to Conversations: LinkedIn for Professional Matchmakers with Natasha Walstra
LinkedIn visibility has little value if it never develops into meaningful professional conversations.
In this episode of the Matchmaker Mentor Podcast, Arlene Washburn speaks with LinkedIn strategist Natasha Walstra about how professional matchmakers can use LinkedIn to strengthen their credibility, build relationships, and create new business opportunities without spending all day on the platform.
Natasha explains how to make your profile sound like you, communicate what distinguishes your work, and use content to help the right people know, like, and trust you. She also shares practical ways to turn profile views, likes, comments, and new connections into natural, low-pressure conversations.
In this episode, you’ll learn:
- Which parts of your LinkedIn profile deserve immediate attention
- How to create content from real conversations and professional experience
- Why personal profiles often outperform company pages
- How to follow up with people who view, follow, or interact with your content
- How to avoid “pitch-slapping” new connections
- When Sales Navigator may be useful
- How to establish a sustainable LinkedIn routine
- Which indicators show whether your LinkedIn activity is producing business conversations
Download the complimentary episode handout:
https://member.getrealgetlove.com/natasha-linkedin-handout
Watch the episode on YouTube:
https://youtu.be/JyENFoh1Q44
Professional education for established matchmaking businesses:
https://lovepromastermind.com
Independent ethics and compliance standards for the professional modern matchmaking industry:
https://imcboard.org
Educational Use Disclaimer: The information shared in this episode and its accompanying resources is provided for general educational and informational purposes only. It is not legal, financial, tax, or other professional advice.