EP11. Want more visibility for your matchmaking business without spending a fortune on PR?
In this episode of the Matchmaker Mentor Podcast, Arlene Washburn sits down with PR expert Simone Suter to break down how professional matchmakers can use podcasts, media opportunities, and consistent outreach to build credibility and become more discoverable.
Simone shares her six-step Publicity Rockstar method, including how to clarify your message, identify the right niche media opportunities, pitch yourself effectively, and create a weekly PR routine you can actually maintain.
They also explore the changing relationship between PR and Generative Engine Optimization (GEO). As potential clients increasingly turn to AI tools for recommendations and research, your digital authority extends far beyond what you publish on your own website and social channels.
In this conversation, you'll learn:
Why niche podcasts may provide more long-term value than a brief television appearance
How third-party media coverage can strengthen your authority and digital footprint
What the Visibility Triangle means for your PR strategy
How to identify podcasts and media outlets that reach the people you actually want to reach
How to build a repeatable pitching routine instead of approaching PR sporadically
Why long-form interviews can continue working for your business long after they're published
How PR, search visibility, and AI-powered discovery are beginning to intersect
If you're a professional matchmaker who wants to become better known for your expertise, this episode offers a practical approach to building visibility without treating PR as something reserved for large companies and celebrities.
Connect with Simone
- https://www.skool.com/ai-visibility-lab/about
- https://simonesauter.com
- https://www.linkedin.com/in/simonesauter/
Subscribe to the Matchmaker Mentor Podcast for conversations about building, operating, and growing a professional matchmaking business.
Connect with Arlene Washburn
Arlene Washburn is an ethical matchmaking advocate, educator, and host of the Matchmaker Mentor Podcast, helping professional matchmakers build stronger businesses through education, implementation, professional standards, and innovation.
Love Pro Mastermind Academy:
https://lovepromastermind.com
YouTube — Matchmaker Mentor:
https://www.youtube.com/@MatchmakerMentor