Why Professional Matchmakers Lose Clients Before the First Call

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Your host is Arlene Washburn, an
award-winning ethical

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matchmaking advocate, mentor,
and industry innovator.

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Let's dive in.
Hello everyone, and welcome back

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to the Matchmaker Mentor
Podcast, the show for aspiring

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and experienced matchmakers who
want to grow ethical,

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sustainable, and profitable
businesses.

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I'm your host, Arlene Washburn,
founder of the Love Pro

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Mastermind Academy, managing
director of the Worldwide

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Referral Network, and ethical
matchmaking advocate at the

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International Matchmaking
Compliance Board, or IMCB, where

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we're setting the standards for
safer, more transparent

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matchmaking industry.
Today's episode hits close to

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home because I've made some of
these mistakes myself, and we're

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talking about why professional
matchmakers lose clients before

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the first call.
And here's the truth.

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It's not always your pricing or
your process that's causing you

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to lose business.
It's actually a little bit more

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nuanced, and it's a look of
unpreparedness and

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untrustworthiness that some
people may not realize about

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themselves and how their
business is portrayed.

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So I'll share some real
examples, legal pitfalls, and a

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few vulnerable moments of my own
journey.

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Because every one of these
mishaps is flexible and fixable

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once you learn to see how your
business looks from a client's

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perspective.
So first impressions, they don't

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happen in the discovery call.
They actually happened way

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before then through a Google
search.

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And then someone finds you and
we'll talk about all the things

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they might find about you that
might make you look

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unprofessional.
They reach out and you send them

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an e-mail.
And guess what?

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If your e-mail ends in a Gmail,
Yahoo, or Hotmail, what does it

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really say about you that this
is your side hustle or that

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you're not really a professional
firm?

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It's really important.
And I know this is nuanced

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because when I started my
business, I had a Gmail account.

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I had my company name LLC with a
Gmail.

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And then it dawned on me that
when you get scam emails from,

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you know, which is the norm now,
every day you wake up to two or

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three scam phishing emails or or
spam, they usually have no

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domain.
So a way to distinguish yourself

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and make yourself look
professional is to have your

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domain on your e-mail.
So Arlene at IMC board org so

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that if somebody receives
something from me, they can look

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at the domain, go to that
website and find information.

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This is something that a lot of
people don't think about.

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And I'm seeing a lot of
professionals do this.

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But nowadays those little things
are starting to matter because

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often when you find a scam
e-mail in your inbox, it's

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coming from a generic name.
So I learned the hard way early

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in my business and I lost leads
because I, I wasn't really even

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redirecting once that AV
Connections LLC at Gmail was

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read, you know, I started a new
one with my domain.

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I forgot to redirect it to my
new one.

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So it's really important that if
you are currently using these

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endings like Gmail, Yahoo,
whatever, and not your domain,

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fix it.
Get yourself a new e-mail, which

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is very inexpensive.
It can be done through Google

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Workspace or you can do it
through your host and then

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forward the existing e-mail over
to there and start redirecting

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people so that they see a level
of professionalism.

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Another area that I had issues
with, and most people will

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encounter this and that is
broken outdated links on your

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website.
So your book now button that

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goes nowhere or an expired
calendar link that signals chaos

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and clients think, well, if they
can't manage their own systems,

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can they manage my love life?
Audit your links on a monthly

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basis, set reminders and click
every button on your website

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like a potential client.
And in fact, I learned the hard

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way as I was growing my business
when I was in matchmaking.

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And that is to test things
before I push them out.

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And it's still a lesson that I
have to learn every day because

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occasionally things get done
quickly.

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Another area that I want to get
into is missing legal pages.

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For example, a privacy policy is
a page on your website that

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tells anyone who is submitting
information to you what you do

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and how you handle their data.
And in today's today's age,

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everything is about
cybersecurity.

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This is not just a nice to have,
it's actually a requirement.

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Last night a colleague of mine
sent me a text about something

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and I checked a person's
website, someone who's pretty

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well known out there, who's
probably been, you know, who has

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been on shows and whatnot.
They didn't have a privacy

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policy.
And these these individuals are

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collecting highly sensitive
information that you have to

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protect.
And as a business, you can get

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yourself into a lot of trouble
if you're not following all of

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the different privacy laws.
But at the very least get a

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privacy policy on your website
that tells everybody what you're

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doing with their data, how
you're storing it, etcetera.

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You know, as I said, matchmakers
handle extremely personal

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information and clients want to
know you're protecting it.

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And at the IMCB, data protection
and transparency are part of

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ethical compliance.
So if your site lacks a privacy

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policy, it's more than sloppy,
it's a legal red flag.

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The next thing I want to mention
is you should be looking at your

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digital footprint because that's
what clients see before they

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ever get on a call.
So people will Google you and

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they'll look at your website,
your social media, your reviews

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and even who who you follow and
things like that.

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So it's really important that
what you put out there really

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reflects who you are and your
business.

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And if you have open social
media profiles that are that are

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personal, because I know
sometimes people have personal

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social media and then some and
then they also have business

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ones.
If you have a personal 1, you

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have to keep it private and
closed if you don't want people

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to read about your life and all
the things, all the goings on,

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because those things then will
impact a buyer's decision.

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One thing that I see often in
matchmakers websites are the as

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seen on, on or in or whatever.
And if you have, if you're

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showcasing CNN, Forbes, Oprah,
Oprah's logo, but you can't link

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to the actual feature, that's
deceptive marketing.

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And in this country, the US,
although we are a global

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organization and I will say that
when I talk about the Federal

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Trade Commission, these
regulations exist pretty much

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worldwide.
False or misleading

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representation will get you into
trouble.

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There are regulations against
these things and these

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organizations are going after
that type of behaviour.

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So it's really important that if
you are really featured in

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something, there's usually a
link that you can link to that

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from that logo over to the
actual thing that that was done

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that actually featured you.
Because if people find you and

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they look for something about
you on CNN and it's just like a

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sentence or some press release
that you paid for, that's really

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deceptive and misleading and
will keep someone from pursuing,

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you know, a relationship, a
business relationship with you.

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The other thing that I see
that's very common because often

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daters will ask matchmakers
about their success rate.

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And I think I've said this many
times on the show.

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If not, people have heard me on
social media and different

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conversations that that's not
the right question to ask

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because a matchmaker's success,
if you're looking at it as in

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getting you into a relationship
that's entirely into onto the,

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you know, in the hands of the
individual, a matchmaker's job

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is to vet the matches that are
going to be introduced to you

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and to make sure that they align
with the agreed upon criteria

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that you've discussed with your
matchmaker.

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That's the service that you pay
for.

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They're not responsible for
ensuring that that relationship

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is successful and leads to
marriage and all of that.

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That's entirely on you.
And just recently I heard a

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celebrity who is pretty well
known and pretty well known for

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being very high on the neurotic
scale.

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And I don't say that to be
disparaging or mean, you know,

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there's the five different
levels that are judged by, you

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know, or that that are used in
the psychology world.

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And, you know, there's a range
like agreeableness, neuroticism,

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this person is very neurotic.
So a person like that is likely

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going to have a hard time
entering into a relationship and

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sustaining 1.
And their life has played out in

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the public eye and they've gone
from relationship to

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relationship.
And they're probably a bit of a

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saboteur.
And they were carrying on and on

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about how, you know, they've
worked with matchmakers and it

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doesn't work and all this.
And that's BS.

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You can say it doesn't work if
the matchmaker is not providing

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you with the right type of
matches that you've agreed upon,

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but if the relationship works or
not, that's on you.

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So back to the success rate.
I personally, if I were a dater,

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if I went to a matchmaker's
website and I saw 85% success

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rate, I would run for the hills
because it's usually misleading.

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It's usually false.
And if you have those things on

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your website, and I'm talking to
you, matchmakers that have this,

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you need to have a log in your
office that shows every entry of

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every person that you are
considering in this percentage.

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And then on your website, you
need to explain what this means.

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85% of what?
85% of our clients come to us

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and end up in a relationship.
What is the what?

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What does a relationship
constitute?

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3 months?
Six months?

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It's usually BS.
And I will tell you that

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consumer protection agencies
around the world agree on this

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point, that in in the US Federal
Trade Commission, the UK

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Advertising Standard Authority,
in Canada, the Competition

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Bureau in Australia, the ACC
under the Australian Consumer

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Law in the European Union, the
Unfair Commercial Practice

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Directive, it applies to
everyone.

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All of these agents prohibit
businesses from making factual

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or or statistical claims without
substantiation.

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And it doesn't just end in
success rates.

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There's a lot of things that I
see over the years and I think

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what happens is a new matchmaker
comes into the industry and they

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start looking at other people's
websites and start emulating

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certain copy that they have on
there.

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When even the old school, and
I'm, and I really mean old

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school matchmakers who have been
in it for 20 years have a lot of

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violations on their websites.
And for years we've gotten away

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with this because nobody's been
paying attention.

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However, this industry has
changed.

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This industry has become very
mainstream and we're trying to

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professionalize it and therefore
you need to to act accordingly.

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So one of the areas that is is
kind of my pet peeve is phrases

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like I'm the number one global
matchmaker or I'm America's top

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matchmaker, or I'm A Celebrity
matchmaker.

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It may sound impressive, but
unless they're backed by

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legitimate recognition, they can
cross into false advertising

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under consumer protection laws
worldwide.

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So what happens in that case?
What if I'm a matchmaker and

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you're a matchmaker down the
street and you have a claim on

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your website that you're the
number one global matchmaker?

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So someone who's exploring
working with me or working with

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you sees us kind of at the same
level, sort of providing similar

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service and maybe even the same
dollar amount was quoted.

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If that person goes to the
global matchmaker because of

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that title, I in America have an
option to sue my competitor and

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it's under the Lanham Act, which
in the US let's companies sue

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for false or misleading
statements that cause commercial

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harm.
So in other words, you're

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getting an unfair advantage
because you have a claim about

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yourself and your organization.
And typically those claims are

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legit.
When you've been voted or

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awarded something where you have
a prominent media claiming

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something about you, and then
that kind of changes things.

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But for you to just proclaim
that you are this or that, that

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doesn't work.
And puffery like trusted by

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professional matchmakers is fine
because that's a little bit more

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subjective.
But once you rank yourself

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number one top most sought
after, you're making a factual

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claim and you must be able to
prove it.

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Now, I'm not a lawyer.
I'm interpreting the law and

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this is what we do at the IMCB.
So please check with your own

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jurisdiction and speak to your
lawyers and get confirmation on

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this.
But I'm here to support the

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matchmaking industry and I know
that some of this goes on

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because people are not aware of
what might be impacting their

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behavior in terms of breaking
laws or doing things that are on

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the edge.
And I just, that's why I'm

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talking about it.
I want to make sure that you're

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aware because when you know
better, you do better.

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And we're here to protect the
daters so that they can make

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informed decisions.
Another thing that is that will

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ruin your credibility, even if
you're the best matchmaker in

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the world, is if you have a DIY
website with like that's

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cluttered and has a poor flow
and you know, with a bunch of

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different fonts and it's unclear
And the calls to actions are

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chaotic when I when I mean, a
call to action is like, you

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know, click here to do this or,
you know, sign up for this.

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And it's just all over the place
and your site like overwhelms

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your visitors.
That's, you know, they just they

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00:16:12,840 --> 00:16:17,520
bounce and they assume that your
process is equally cluttered.

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00:16:17,920 --> 00:16:21,880
So a website is not going to
gain customers for you, but it

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will deter people from signing
up to work with you.

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So it's really important to take
go back and look at these

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things, especially if you've
been in business for a long

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time, because nothing in your
business can you can't set it

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and forget it.
Anything that you do, you have

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to be looking at periodically
add it to your calendar as a

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00:16:40,760 --> 00:16:43,560
task for yourself or someone on
your team, if you have one.

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And you know, once a month, have
somebody go click all the

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buttons and make sure
everything's working.

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You know, if you have a website
that has plugins, sometimes

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00:16:52,640 --> 00:16:55,880
things stop working.
And the worst part is if your

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00:16:56,440 --> 00:17:01,800
SSL, which shows the world that
you have a level of security on

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00:17:01,800 --> 00:17:06,680
your website that when you when
you see HTTPS colon forward

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00:17:06,680 --> 00:17:09,839
slash slash, that's a level of
security.

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00:17:10,160 --> 00:17:14,000
And when that goes away and
somebody pops into your website,

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00:17:14,359 --> 00:17:17,359
they'll get an error message,
especially if they have, you

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00:17:17,359 --> 00:17:20,560
know, like an antivirus software
and it'll say, don't proceed.

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This is unsafe.
And as it is, we're still

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dealing with people thinking
that matchmaking is somewhat

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00:17:27,520 --> 00:17:30,920
esoteric.
So that's why this is important

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00:17:30,920 --> 00:17:36,280
for you as a practitioner, as a
professional, and to elevate our

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industry to make sure that
you're staying on top of these

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things.
Another really unprofessional

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part, and this is one that I can
be guilty of and I work on often

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because even when you hire
people to do your social media,

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it's hard because your voice is
what you want out there.

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So you can't just hand it over
to someone.

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00:17:57,040 --> 00:18:01,280
But you have to play a role
because if your Last Post was in

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2024 and here we're at the tail
end of 2025, clients are going

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00:18:07,200 --> 00:18:11,280
to assume that you're not in
business, you're not active, or

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00:18:11,280 --> 00:18:15,880
if your profile has like
political arguments and rants

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00:18:15,880 --> 00:18:22,520
and memes and just like things
that are very unprofessional

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when you own a business, you
have to be mindful of these

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00:18:25,560 --> 00:18:27,480
things.
You have to shift how you think.

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Even for myself personally, I
post things about my

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00:18:32,280 --> 00:18:35,400
relationship, but I'm in the
relationship space, so I'm very

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00:18:35,400 --> 00:18:39,560
mindful of what I'm posting.
If you do a rant, it needs to be

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a rant that is relevant to
business that people can relate

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00:18:43,080 --> 00:18:45,440
to.
I just think there needs to be

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00:18:45,440 --> 00:18:49,360
some strategy in what you post
because now you're a business

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00:18:49,360 --> 00:18:52,560
and you're not a separate entity
from your business to some

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00:18:52,560 --> 00:18:54,280
extent because you're
representing it.

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00:18:55,160 --> 00:19:00,000
So online behavior is really,
really important, especially

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00:19:00,000 --> 00:19:01,920
these days because people get
that.

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00:19:02,800 --> 00:19:04,920
What do they call it?
The keyboard courage.

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00:19:05,840 --> 00:19:08,800
And you have to be careful if
you want to protect your brand.

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OK.
So another area that I find

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00:19:13,480 --> 00:19:16,760
very, very challenging.
And I know these things not

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00:19:16,760 --> 00:19:19,040
because I'm currently a
matchmaker, but I've lived

293
00:19:19,040 --> 00:19:22,200
through many of these and I also
have students where I hear

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00:19:22,200 --> 00:19:25,720
things and what they're doing.
And I've been the complaint

295
00:19:25,720 --> 00:19:28,160
department for the industry for
many years.

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00:19:28,840 --> 00:19:35,520
So when you have no clear
criteria for accepting clients,

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00:19:36,000 --> 00:19:40,200
now there are people who work
for these big national companies

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00:19:40,600 --> 00:19:43,360
and a lot of the big national
companies, first of all, they

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00:19:43,360 --> 00:19:48,720
have the resources to support a
much bigger audience, or I

300
00:19:48,800 --> 00:19:51,520
shouldn't say our audience, but
they they have a much bigger

301
00:19:52,400 --> 00:19:56,720
database and resources to
support most people.

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00:19:57,600 --> 00:20:01,760
Sometimes there are some people
that should not be taken as as

303
00:20:01,760 --> 00:20:04,160
clients if you know you're not
going to be able to work with

304
00:20:04,160 --> 00:20:08,320
them when you leave a company
like that and now you start your

305
00:20:08,320 --> 00:20:13,720
own boutique business.
You have to have a criteria for

306
00:20:13,840 --> 00:20:17,040
who you take on as a client
because you have limited

307
00:20:17,040 --> 00:20:20,240
resources.
And even if you have the mindset

308
00:20:20,240 --> 00:20:23,560
that you can help everyone,
that's not going to be aligned

309
00:20:23,560 --> 00:20:28,320
to reality because your database
is going to be limited to a

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00:20:28,320 --> 00:20:31,720
smaller percentage of people.
Maybe there's a certain type of

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00:20:31,720 --> 00:20:34,200
individual.
And so when you get a client,

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00:20:34,280 --> 00:20:36,760
you may not be able to help them
even if you want to.

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00:20:37,520 --> 00:20:42,480
And so if it concerns me if I
hear boutique companies saying

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00:20:42,480 --> 00:20:46,320
that they can just take anybody
because truthfully, if I were

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00:20:46,320 --> 00:20:49,640
going to going to be a client of
someone, I would like to know

316
00:20:50,000 --> 00:20:53,360
that that matchmaker has a
criteria for who she accepts as

317
00:20:53,360 --> 00:20:58,840
a client.
And also it, it signals to me

318
00:20:59,040 --> 00:21:02,480
that they're, they're going to
do a great job of vetting the

319
00:21:02,480 --> 00:21:06,720
matches because if they'll take
anybody, then they'll maybe

320
00:21:06,720 --> 00:21:09,960
match you with any anyone.
And I'm not saying that's the

321
00:21:09,960 --> 00:21:13,120
truth, but I think from a
perspective, from a perception

322
00:21:13,640 --> 00:21:18,640
that could be the case.
So having a clear intake policy

323
00:21:18,880 --> 00:21:23,080
is IMC BS recommendation for
best practices.

324
00:21:23,480 --> 00:21:27,040
It should, it should really
outline who you serve, what you

325
00:21:27,040 --> 00:21:31,960
offer, and what makes someone
eligible to be or to obtain

326
00:21:31,960 --> 00:21:35,960
service from you.
Doesn't mean that you say no, go

327
00:21:35,960 --> 00:21:40,520
find somebody else.
No, in our industry, many of the

328
00:21:40,520 --> 00:21:43,040
modern matchmakers are very
collaborative.

329
00:21:43,040 --> 00:21:46,320
So when someone comes to you and
you know that you don't have the

330
00:21:46,320 --> 00:21:53,000
database to support them, it's
not about, you know, you know,

331
00:21:53,000 --> 00:21:55,920
basically you don't want to
discriminate.

332
00:21:56,360 --> 00:21:58,840
But if you know that your
database can't support that

333
00:21:58,840 --> 00:22:01,720
individual, then you can refer
them out.

334
00:22:02,040 --> 00:22:04,920
So whether it's, you know, if
you don't have a lot of people

335
00:22:04,920 --> 00:22:07,840
with a certain religion or
perhaps a certain ethnicity that

336
00:22:07,840 --> 00:22:12,040
they're looking for or maybe is
a sexual preference, all of

337
00:22:12,040 --> 00:22:16,160
those things, It's not that
you're, you know, discriminating

338
00:22:16,160 --> 00:22:20,720
is that if you take the money
from this person, now you have

339
00:22:20,720 --> 00:22:23,840
to fulfill that contract.
And I think someone would

340
00:22:23,840 --> 00:22:26,080
appreciate you saying, look, I'm
not going to take your money

341
00:22:26,080 --> 00:22:28,280
because I know I don't have the
right matches for you.

342
00:22:28,600 --> 00:22:31,240
But I have a colleague that I
trust that I want to introduce

343
00:22:31,240 --> 00:22:33,400
to you.
And if you feel comfortable,

344
00:22:33,400 --> 00:22:36,360
maybe you can work with them.
And that is the right thing to

345
00:22:36,360 --> 00:22:38,160
do.
Do not take every client.

346
00:22:38,160 --> 00:22:42,200
They will keep you up at night
stressed out about Oh my God who

347
00:22:42,200 --> 00:22:45,280
am I going to introduce to this
person and it you'll ruin your

348
00:22:45,280 --> 00:22:47,920
business, you ruin your
reputation and your Peace of

349
00:22:47,920 --> 00:22:52,360
Mind.
With that said, also this

350
00:22:52,400 --> 00:22:55,800
desperate sales energy.
So you finally get on a call

351
00:22:55,800 --> 00:22:58,000
with someone.
They finally got past all the

352
00:22:58,000 --> 00:23:01,320
other stuff and decide that they
want to talk to you.

353
00:23:01,680 --> 00:23:06,520
And now you jump into a call and
you want to close them on the

354
00:23:06,520 --> 00:23:10,400
first call.
Well, first of all, I think that

355
00:23:10,400 --> 00:23:15,520
as a practitioner, you should
take a pause to evaluate whether

356
00:23:15,520 --> 00:23:19,640
you can truly help this person.
And that sometimes may take you

357
00:23:19,640 --> 00:23:24,680
24 to 48 hours to go back and
look at, OK, what's the

358
00:23:24,680 --> 00:23:27,160
recruitment strategy?
What are the things that we need

359
00:23:27,160 --> 00:23:29,240
to do?
What do we have in our database,

360
00:23:29,240 --> 00:23:33,120
who's available?
And then come back to someone or

361
00:23:33,160 --> 00:23:37,200
maybe they need time to process
the decision without a lot of

362
00:23:37,200 --> 00:23:39,800
pressure.
Because I think when you start

363
00:23:39,800 --> 00:23:42,080
pressuring your client, first of
all, I find that to be

364
00:23:42,080 --> 00:23:46,560
unethical.
Are these, you know, fast action

365
00:23:46,560 --> 00:23:49,280
discounts and all this stuff?
I know there's a lot of tactics

366
00:23:49,280 --> 00:23:52,120
in the sales realm.
I've been in sales my whole life

367
00:23:52,360 --> 00:23:58,880
and I've sold small packages,
7500 dollars, $500 to $1.6

368
00:23:58,880 --> 00:24:01,280
million.
So trust me, I know sales, I've

369
00:24:01,280 --> 00:24:04,520
been in sales my whole life.
I just don't agree with that

370
00:24:04,520 --> 00:24:08,760
type of sales process.
Any matchmaking that I ever sold

371
00:24:09,160 --> 00:24:14,520
took steps and my clients follow
those steps and in and in my

372
00:24:14,520 --> 00:24:19,000
opinion them following along led
me to believe that these were

373
00:24:19,000 --> 00:24:21,800
going to be good clients that
were going to follow a process

374
00:24:21,800 --> 00:24:25,160
because all matchmakers
hopefully have a process.

375
00:24:26,400 --> 00:24:31,800
So really, I think if you have a
consultation with someone, you

376
00:24:31,800 --> 00:24:35,200
know, you have an initial call
to sort of assess if this is the

377
00:24:35,200 --> 00:24:38,200
right person.
You have a consultation and you

378
00:24:38,200 --> 00:24:41,360
say, look, I'll review
everything we've discussed and

379
00:24:41,360 --> 00:24:44,880
confirm within 48 hours if this
is the right fit.

380
00:24:44,880 --> 00:24:49,480
I'll come back with a proposal
when people are plopping down at

381
00:24:49,480 --> 00:24:53,560
a minimum 10 grand because I
don't know what's out there, but

382
00:24:53,560 --> 00:25:02,840
everything I see is 10205075, a
$150,000 to work with a

383
00:25:02,840 --> 00:25:06,840
matchmaker for six months.
That's a consideration that you

384
00:25:06,840 --> 00:25:08,360
need to take.
And by the way, if you're in the

385
00:25:08,560 --> 00:25:11,920
US, you're no longer in the
small claims court, right?

386
00:25:11,920 --> 00:25:15,880
So you want to be very mindful
and self aware about what you

387
00:25:15,880 --> 00:25:17,880
can and cannot do when you take
on a client.

388
00:25:19,000 --> 00:25:22,680
Look, here's the bottom line.
Professional professionalism

389
00:25:22,680 --> 00:25:26,080
protects everyone.
It protects your clients, your

390
00:25:26,080 --> 00:25:28,400
brand and the industry as a
whole.

391
00:25:28,840 --> 00:25:35,640
You know when clients see, you
know, a lack of privacy policy,

392
00:25:36,040 --> 00:25:39,960
when you're not honest in your
marketing, when you don't have a

393
00:25:39,960 --> 00:25:42,960
clear criteria for the kind of
clients you're going to take.

394
00:25:44,480 --> 00:25:47,000
And if you're not professional
or respectful in your

395
00:25:47,000 --> 00:25:53,000
communications and have a strong
ethical compass in a, in an

396
00:25:53,000 --> 00:25:57,520
industry that's all about trust,
people are trusting you to guard

397
00:25:57,520 --> 00:26:02,200
their data, their information,
their most vulnerable parts of

398
00:26:02,200 --> 00:26:05,600
themselves.
If they cannot trust you, you're

399
00:26:05,600 --> 00:26:07,760
going to lose business and
you're going to lose your

400
00:26:07,760 --> 00:26:11,720
reputation.
And then like some matchmaking

401
00:26:11,720 --> 00:26:14,680
companies I've seen, they close
up shop and then they open up

402
00:26:14,680 --> 00:26:17,360
with a new name.
And this is the kind of stuff

403
00:26:17,360 --> 00:26:20,640
that we want to clean up in the
International matchmaking

404
00:26:20,640 --> 00:26:24,440
Compliance board because what we
represent is really raising the

405
00:26:24,440 --> 00:26:28,480
standard for professional
matchmaking globally through

406
00:26:28,480 --> 00:26:30,760
ethics, compliance, and
education.

407
00:26:31,280 --> 00:26:33,760
I didn't get too much into the
education piece because I want

408
00:26:33,760 --> 00:26:39,720
to have a whole episode on
education because everyone

409
00:26:39,720 --> 00:26:43,400
should be getting continuing
education and should start out

410
00:26:43,400 --> 00:26:46,000
before they even jump into
matchmaking with the right

411
00:26:46,960 --> 00:26:50,240
training.
So I want to close this by

412
00:26:50,240 --> 00:26:54,440
saying that matchmakers lose
clients before the first call

413
00:26:54,760 --> 00:26:58,680
when they look unprepared online
and look unprofessional online.

414
00:26:59,160 --> 00:27:03,840
Make exaggerated and unverified
claims, ignore privacy and

415
00:27:03,840 --> 00:27:08,360
compliance requirements, display
unprofessional online behavior,

416
00:27:08,680 --> 00:27:13,600
lack clear intake criteria, and
pressure people into sales and

417
00:27:13,800 --> 00:27:17,920
before doing any proper vetting.
And yes, I've made some of these

418
00:27:17,920 --> 00:27:21,840
mistakes myself, But awareness
is the turning point.

419
00:27:22,240 --> 00:27:25,720
And if you're ready to elevate
your business, please visit us

420
00:27:25,720 --> 00:27:30,800
at lovefromastermind.com to
explore programs that genuinely

421
00:27:30,800 --> 00:27:34,400
help you grow ethically and
sustainably.

422
00:27:34,880 --> 00:27:39,280
And of course, if you'd like
your company to be recognized as

423
00:27:39,280 --> 00:27:43,520
an accredited and compliant
company, we've just opened up

424
00:27:43,520 --> 00:27:46,720
the door.
We're now onboarding Advisory

425
00:27:46,720 --> 00:27:50,640
Council individuals who are all
professional matchmakers that

426
00:27:50,640 --> 00:27:53,200
will go through the process of
the accreditation, which is a

427
00:27:53,200 --> 00:27:56,600
very arduous process where they
have to submit all of their

428
00:27:56,600 --> 00:28:01,040
information, all of their
documents, and create standard

429
00:28:01,040 --> 00:28:04,960
operating procedures and a lot
of things to ensure that at the

430
00:28:04,960 --> 00:28:09,480
time of their accreditation,
they are operating ethically and

431
00:28:09,480 --> 00:28:13,480
complying with the regulations
in their jurisdictions and where

432
00:28:13,480 --> 00:28:16,880
their clients are and where they
promote themselves.

433
00:28:17,320 --> 00:28:20,800
And of course, if you're a dater
seeking a vetted professional

434
00:28:21,480 --> 00:28:25,360
visit, oh, going back the, the
accreditation is at the

435
00:28:25,360 --> 00:28:30,120
imcboard.org and more on that
pretty soon that whole website

436
00:28:30,120 --> 00:28:34,960
is going through a whole revamp.
The daters that are seeking

437
00:28:35,080 --> 00:28:38,960
vetted, professional ethical
matchmakers can go to the

438
00:28:39,360 --> 00:28:43,040
worldwide Referral Network at
wwrnetwork.com.

439
00:28:43,520 --> 00:28:46,520
That is a clearing house for
ethical matchmakers.

440
00:28:46,640 --> 00:28:48,920
You're looking to hire someone.
You don't know where to begin.

441
00:28:49,240 --> 00:28:52,320
Come to us.
We'll find someone for you and

442
00:28:52,320 --> 00:28:55,680
you pay them directly.
You're not paying us for any of

443
00:28:55,680 --> 00:28:59,040
that.
So please, please share this

444
00:28:59,040 --> 00:29:02,920
episode if you are a matchmaker,
share it with your fellow

445
00:29:04,280 --> 00:29:07,000
matchmaker.
If you've seen stuff on a

446
00:29:07,000 --> 00:29:10,640
colleague's website that is
going to get them into trouble

447
00:29:10,640 --> 00:29:15,080
eventually, if it hasn't already
happened, do them a favor, send

448
00:29:15,080 --> 00:29:19,640
them this episode because we're
all about coming together,

449
00:29:20,200 --> 00:29:24,040
professionalizing what we're
doing, and really adhering to

450
00:29:24,080 --> 00:29:28,720
the ethical standards and the
compliance of the regulations in

451
00:29:28,720 --> 00:29:30,520
the jurisdictions where you
operate.

452
00:29:30,880 --> 00:29:35,160
This is not, you know, pointing
the finger and it's not about

453
00:29:36,360 --> 00:29:39,480
disparaging anyone.
This is really about helping

454
00:29:39,480 --> 00:29:45,280
professionalize this industry
once and for all so that vendor

455
00:29:45,280 --> 00:29:48,840
partners will work with us
without hesitation and not be

456
00:29:48,840 --> 00:29:51,440
concerned about, you know,
finding out that you're a

457
00:29:51,440 --> 00:29:55,000
matchmaker and kicking you off
of their platform.

458
00:29:55,000 --> 00:29:59,320
So here's the truth.
Every single item we discussed

459
00:29:59,320 --> 00:30:04,200
today is fixable.
Most cost less than $100.

460
00:30:04,640 --> 00:30:09,640
Some are completely free to fix.
But here's what's not fixable.

461
00:30:09,640 --> 00:30:13,880
Losing a dream client because
they googled you and found

462
00:30:14,000 --> 00:30:17,640
amateur hour.
Professionalism isn't about

463
00:30:17,800 --> 00:30:21,120
being corporate or stuffy.
It's about respecting your

464
00:30:21,120 --> 00:30:26,160
clients enough to show as to
show up as a legitimate business

465
00:30:26,160 --> 00:30:28,400
owner.
It's about protecting the

466
00:30:28,400 --> 00:30:32,720
industry by setting standards
for yourself, your staff, and

467
00:30:32,920 --> 00:30:35,880
that includes any of your
independent contractor.

468
00:30:36,320 --> 00:30:39,760
And it's about attracting the
caliber of client who will pay

469
00:30:39,760 --> 00:30:43,600
premium fees because they can
see you are worth it.

470
00:30:44,160 --> 00:30:48,040
So please take these as an
action item.

471
00:30:48,160 --> 00:30:52,240
Go ahead and Google yourself
right now and fix what looks

472
00:30:52,240 --> 00:30:55,040
unprofessional.
And as a matter of fact, set up

473
00:30:55,040 --> 00:30:58,880
a Google alert about your name,
your company, anything.

474
00:30:58,880 --> 00:31:02,000
Because when something gets
posted about your company, an

475
00:31:02,000 --> 00:31:05,360
alert will come into your e-mail
and you'll immediately know to

476
00:31:05,360 --> 00:31:08,080
address it.
And sometimes people will put

477
00:31:08,080 --> 00:31:12,560
some crazy comments online that
may or may not be about you.

478
00:31:12,560 --> 00:31:15,000
If your name sounds like
somebody else's name, who's in

479
00:31:15,000 --> 00:31:17,560
the industry?
One thing I failed to mention,

480
00:31:17,840 --> 00:31:22,480
aside from using unprofessional
emails with that ending of

481
00:31:22,480 --> 00:31:26,320
Gmail, Yahoo and all of that,
not having your domain sending

482
00:31:26,320 --> 00:31:30,920
random emails that are spammy or
you know, some kind of marketing

483
00:31:30,920 --> 00:31:36,920
e-mail without the ability for
someone to unsubscribe.

484
00:31:37,040 --> 00:31:41,480
And frankly, if you're sending
to Canadians, that's worse over

485
00:31:41,480 --> 00:31:44,880
there because you have, they
have to subscribe to your

486
00:31:44,880 --> 00:31:47,040
newsletter before you can start
emailing them.

487
00:31:47,520 --> 00:31:51,960
So know that every state in the
US for the most part has

488
00:31:51,960 --> 00:31:56,160
different jurisdictions and
different regulations, but also

489
00:31:56,400 --> 00:31:58,680
different countries have
different regulations.

490
00:31:58,680 --> 00:32:01,160
Australia also has different
states that have different

491
00:32:01,160 --> 00:32:04,680
regulations.
So be aware as a professional

492
00:32:05,280 --> 00:32:08,240
where you work, where you market
yourself, where you have clients

493
00:32:08,240 --> 00:32:11,000
and abide by those laws.
Are you going to end up in

494
00:32:11,000 --> 00:32:13,200
situations that I've seen
recently online?

495
00:32:13,560 --> 00:32:16,240
We'll get into that and you can
go back and look at the episode

496
00:32:16,240 --> 00:32:23,080
with Peter Namias, who is part
of the IMCB, and we talked a lot

497
00:32:23,080 --> 00:32:26,640
about the different regulations
and the things that are

498
00:32:26,640 --> 00:32:30,520
happening right now in terms of
what's in the news.

499
00:32:30,880 --> 00:32:32,960
And then check your e-mail
marketing.

500
00:32:32,960 --> 00:32:36,640
Make sure you're, you know,
using can spam compliant e-mail

501
00:32:36,640 --> 00:32:40,040
like MailChimp or whatever.
I don't, you know, I'm not

502
00:32:40,080 --> 00:32:42,160
endorsing anything.
I'm just saying find one that

503
00:32:42,160 --> 00:32:45,040
works.
Audit your consultation process.

504
00:32:45,600 --> 00:32:47,760
Is it seamless?
Is it professional?

505
00:32:48,160 --> 00:32:52,920
Review your credentials too, or
how you're portraying yourself

506
00:32:52,920 --> 00:32:55,600
out there in terms of what
you're calling yourself.

507
00:32:55,960 --> 00:33:00,200
If you're the number one global
matchmaker, well, hell, where is

508
00:33:00,200 --> 00:33:02,720
that coming from?
Find out who named you that

509
00:33:02,720 --> 00:33:06,520
because if you named yourself
that, a competitor can sue you

510
00:33:06,520 --> 00:33:09,400
if you're they're losing
business because of you and

511
00:33:09,600 --> 00:33:12,080
because of that designation that
you gave yourself.

512
00:33:12,960 --> 00:33:15,320
And please get yourself
accredited because all it's

513
00:33:15,320 --> 00:33:18,640
going to do is help you run a
tighter business that's

514
00:33:18,640 --> 00:33:22,080
compliant, ethical, and
following regulations.

515
00:33:22,480 --> 00:33:25,640
I can't guarantee that because
you still have autonomy and

516
00:33:25,640 --> 00:33:28,760
agency, but at the very least at
the time of the accreditation,

517
00:33:28,760 --> 00:33:31,920
we're looking at everything and
none of us are matchmakers.

518
00:33:31,920 --> 00:33:34,880
None of us are competitors.
So you're not getting accredited

519
00:33:35,160 --> 00:33:38,360
by your fellow matchmaker.
You're getting accredited by an

520
00:33:38,360 --> 00:33:42,240
organization that's run by
professionals, attorneys, people

521
00:33:42,240 --> 00:33:48,560
who have backgrounds in the law
and also, you know,

522
00:33:48,880 --> 00:33:52,680
investigations and so forth.
So it's, it's a very different

523
00:33:52,920 --> 00:33:58,160
type of thing.
So yeah, build your credibility

524
00:33:58,520 --> 00:34:03,120
in your matchmaking business by
doing the things that a

525
00:34:03,120 --> 00:34:06,440
professional does because what
you do out there and how you're

526
00:34:06,440 --> 00:34:11,920
perceived, even if you're a
great matchmaker, that all gets,

527
00:34:12,239 --> 00:34:15,679
you know, you just ruin
everything by not portraying

528
00:34:15,679 --> 00:34:18,639
yourself in the way that you
actually run your business or

529
00:34:18,639 --> 00:34:21,760
the way you operate as a good
matchmaker.

530
00:34:22,400 --> 00:34:25,520
And pretty much that's what I
wanted to share with you today.

531
00:34:25,520 --> 00:34:31,560
So TuneIn, next time I want to
get into a different topic about

532
00:34:32,679 --> 00:34:35,480
some of what we covered here,
I'm going to drill down because

533
00:34:35,560 --> 00:34:39,280
some of these things can be like
a whole episode.

534
00:34:39,560 --> 00:34:41,440
But I wanted to share this with
you today.

535
00:34:41,440 --> 00:34:44,280
And I hope this is helpful and I
hope you will share this.

536
00:34:44,560 --> 00:34:48,159
And please follow us on YouTube.
We're trying to grow that

537
00:34:48,159 --> 00:34:50,000
Channel.
Our YouTube channel is going to

538
00:34:50,000 --> 00:34:53,600
have a lot more educational
content for aspiring and

539
00:34:53,600 --> 00:34:57,200
experienced matchmakers.
Soon we're going to be posting

540
00:34:57,200 --> 00:35:00,520
all of the recordings from the
Road to Romance with some of the

541
00:35:00,520 --> 00:35:03,720
top matchmakers in the country.
Super excited about that.

542
00:35:03,720 --> 00:35:05,840
We're going to post that in the
YouTube channel.

543
00:35:06,040 --> 00:35:10,000
There's a lot of content going
there and playlist that you're

544
00:35:10,000 --> 00:35:12,080
going to want to hear.
So please go over to the

545
00:35:12,080 --> 00:35:14,680
Matchmaker Mentor podcast on
YouTube.

546
00:35:15,040 --> 00:35:18,000
Support us there.
We're trying to get to 1000.

547
00:35:18,080 --> 00:35:21,320
If you could just get us to 1000
right now, we'll be so, so

548
00:35:21,320 --> 00:35:25,000
grateful.
And again, thank you so much for

549
00:35:25,080 --> 00:35:29,360
listening and for adhering to
some of these things, and I wish

550
00:35:29,360 --> 00:35:32,400
you much success.
And of course, we love the

551
00:35:32,400 --> 00:35:33,680
datas.
We want to make sure they're

552
00:35:33,680 --> 00:35:36,840
protected.
So happy connecting and happy

553
00:35:36,840 --> 00:35:41,200
matchmaking.
Thank you before we.

554
00:35:41,200 --> 00:35:43,400
Wrap up.
Just a quick note, the

555
00:35:43,400 --> 00:35:46,560
information we share on this
podcast is for educational

556
00:35:46,560 --> 00:35:49,440
purposes only.
It's not legal advice.

557
00:35:49,720 --> 00:35:53,040
Laws about advertising, consumer
protection and business

558
00:35:53,040 --> 00:35:56,880
practices differ from country to
country, so make sure you

559
00:35:56,880 --> 00:35:58,880
understand the rules where you
operate.

560
00:35:59,480 --> 00:36:02,640
In the US, that means following
the Federal Trade Commission's

561
00:36:02,640 --> 00:36:06,000
guidelines.
In the UK, it's the Advertising

562
00:36:06,000 --> 00:36:09,480
Standards Authority.
Canada has the Competition

563
00:36:09,480 --> 00:36:14,720
Bureau, Australia has the ACCC,
and across the European Union,

564
00:36:14,960 --> 00:36:18,040
the Unfair Commercial Practices
Directive applies.

565
00:36:18,680 --> 00:36:23,160
The International Matchmaking
Compliance Board, or IMCB,

566
00:36:23,560 --> 00:36:26,640
provides ethical standards and
best practice guidance for

567
00:36:26,640 --> 00:36:29,720
matchmakers worldwide, but we
don't offer legal

568
00:36:29,720 --> 00:36:32,800
representation.
So if you need legal advice

569
00:36:32,800 --> 00:36:36,440
about your specific business or
jurisdiction, please consult A

570
00:36:36,440 --> 00:36:38,360
qualified attorney.
Thank you for.

571
00:36:38,360 --> 00:36:40,600
Tuning into the Matchmaker
Mentor podcast?

572
00:36:41,280 --> 00:36:44,280
If you enjoyed this episode,
don't forget to subscribe, leave

573
00:36:44,280 --> 00:36:46,800
a review, and share it with
fellow matchmakers and friends.

574
00:36:48,040 --> 00:36:49,600
For more.
Resources, training, and

575
00:36:49,600 --> 00:36:52,960
inspiration.
Visit lovepromastermind.com and

576
00:36:52,960 --> 00:36:57,480
follow us on social media.
Remember, matchmaking isn't just

577
00:36:57,480 --> 00:37:01,080
a career, it's a calling.
Let's keep building connections,

578
00:37:01,080 --> 00:37:03,120
changing lives, and growing
together.

579
00:37:03,680 --> 00:37:06,800
Until next time, stay inspired
and keep matching.