Episodes

March 19, 2020

Beyond the Book Marketing Promo Tips Show 03-19-2020

Get ready for ADDS to books to support your book marketing strategies and promotion. Discover easy-peasy tips on how to create postcards using all the copy from your book—this is a no-brainer book marketing, connecting tip. Understand the power of your subtitle. What one-sheet boo-boos to avoid. And much more. New Podcast with @MyBookShepherd @JudithBriles and Book Designer Rebecca Finkel @FinkelFinkel on AuthorU-Your Guide to Book Publishing
March 12, 2020

Acquiring & Working with a Literary Agent Show 03-12-2020

Question for writers and authors: would you want to have a literary agent in your midst? You can. Tune into Podcast with Literary Agent Sandra Bond and Host Judith Briles. -Discover essential components to a book proposal. -Learn how to submit query letters to an agent. -Discover what the essentials every author needs BEFORE seeking an agent to pitch to a traditional publisher. Another author and writer must listen to podcast on AuthorU-Your Guide to Book Publishing.
March 5, 2020

Book Marketing Tips with John Kremer Show 03-05-2020

You get two masters of book marketing: John Kremer--1001 Ways to Market Your Book and Judith Briles, The Book Shepherd for a full hour on the AuthorU-Your Guide to Book Publishing podcast. - rediscover the oldies and why they still work; - tips for identifying trends, not getting hooked by fads; - new tips for pitching to the media; -discover the power of marketing to magazines; -why authors should become a "smart pest" and much more--all this on the AuthorU-Your Guide to Book Publishing podcast...
Feb. 27, 2020

Strategies & Tips to Get Featured on a Podcast Show 02-27-2020

Last year, 144 million Americans knew about the availability of podcasts. Over half listen to them … plus 80% listen to the entire show. -Do you know that there are over 800,000 active podcasts today? -The question becomes: are you pitching to them to get on them? -Are you, your book, your expertise, being featured? In 2020, this would be an excellent goal. Get featured on The Authors Show using at www.AuthorShowPodcast.com … listen to the podcast: http://bit.ly/BookPublishingPodcast And, as an ...
Feb. 20, 2020

20 Author Success Tips for 2020 Show 02-20-2020

Judith Briles, The Book Shepherd and Host of the AuthorU-Your Guide to Book Publishing podcast delivers 20 essential tips to propel author success in 2020. -Expand ways to add hashtags to your postings. -Reveals of how to boost your social media profiles. -Refining the "who" of Who you are writing and publishing for. -How to create an easy-peasy eNewsletter that supports your expertise. -How to create a realistic "get it done / to-do" list ... and why. -REvisit your Author Central page and link ...
Feb. 13, 2020

Author and Book Success Grows from the CORE Show 02-13-2020

Your Author and Book Success Grows from the CORE--breaking through the Crust that surrounds your Mantle of attraction and reveals the depth of the Core--your storyline, your insights, your book. -Are you writing from your Core? -Does your writing pull in the Mantle of your book? -Do you know what your Core is? -Are you able to turn the Oysters of your life into the Pearls that flow from your words? Get strategies and tips to grow the writer within you that flows to the power of your book. New po...
Feb. 6, 2020

Submitting for Book Reviews Show 02-06-2020

Joining host and The Book Shepherd Judith Briles is Tom Lutz. He is an American writer and literary critic, and founder and editor-in-chief of the Los Angeles Review of Books. Join them is a lively conversation on how to books reviewed ... and how to submit to LARB--make sure you check out the website, details of all the staff and how to contact with your genre. It's another excellent podcast on AuthorU-Your Guide to Book Publishing.
Jan. 30, 2020

Create an email OPT IN for Your Website Show 01-30-2020

Do you want author success? That should be a HUGE YES! Author success for building followers and a fan base starts with creating a measurement of all your email and social media channels to create to benchmark any “push” campaign you do. Get them. Next is creating a killer Optin for your website Home page. Finally, you need a strategized, Push Campaign on social media. Get Tips in Podcast AuthorU-Your Guide to Book Publishing via @MyBookShepherd http://bit.ly/BookPublishingPodcast
Jan. 23, 2020

How to Avoid the Book Publicist from Hell, Part II Show 01-23-2020

This is a wowsa new podcast, part 2 with Joan Stewart and Judith Briles—all about book publicity and tips on working with a book publicist, starting with the hiring process. Are you REALLY Ready for Book Publicity? Critical Questions You Must Ask Yourself. (The same questions a publicist might ask you before deciding to work with you.) Discover: 1. How do you start? … you need to determine how much you can spend. 2. Then, you need to find book publicists to interview—tips on where to start. 3. O...
Jan. 16, 2020

How to Avoid the Book Publicist from Hell Part 1 Show 01-16-2020

This is a wowsa new two-part podcast with Judith Briles and Joan Stewart—all about book publicity and tips on working with a book publicist, starting with the hiring process for author and book success. Discover: 1. How and where do you start? … you need to determine how much you can spend. 2. Then, you need to find book publicists to interview—tips on where to start. 3. Once you narrow down to three candidates, you do your due diligence. Research them. Then interview them. 4. Get over a dozen q...
Jan. 9, 2020

Tools and Apps for Authors in the New Year Show 01-09-2020

WOWSA, it’s the New Year, and time to redefine what author success is PLUS discover an array of new tools and apps for authors to enhance productivity, goose up email campaigns, and just overall general resources. Judith Briles introduces new tools that will make your organizing and author/publishing life tap dance this year. Listen into the latest podcast form AuthorU-Your Guide to Book Publishing:
Jan. 2, 2020

How to Write a Children's Book Show 01-02-2020

Thinking of writing a children’s book? How about taking the book you wrote for the over 18 crowd and morphing it into a kids version? -Discover the power of storyboard your words into the essential pages … then add the illustrations. -Discover on what pages the author should be adding characters, the plot lesson; when conflict enters; and the reveal of the outcome. An all new podcast for the New Year on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles
Dec. 26, 2019

Creating 2020 Author Success Strategies Show 12-26-2019

All authors should define what "success" means to them-it becomes a road map to travel with. Within Dr. Judith Briles' latest podcast on AuthorU - Your Guide to Book Publishing, your will get updated tips on success strategies that savvy authors are have done to create, promote and market their books so they step ahead of the massive crowds that accumulate every year. It's all about SUCCESS STRATEGIES for the coming new year. Join in for this edition of AuthorU-Your Guide to Book Publishing
Dec. 19, 2019

How to Sell Your Book for Foreign Rights Show 12-19-2019

When foreign rights are offered to an author, what happens next? What kind of moneys can an author expect? How is a deal structured? Discover how to tap into the foreign rights market—a market that I refer to as “mailbox money”. Get the answers here on the latest AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles featuring Rights Consultant Judy Klein.
Dec. 12, 2019

How Authors Can Get Featured on Radio Shows 12-12-2019

Radio show Host Wayne Kelly reveals why radio show hosts hate authors ... or how to become one that is welcomed and featured. In this edition of AuthorU-Your Guide to Book Publishing, host Judith Briles and Kelly reveal: -the # reason will authors fail when pitching; -the Secret to converting listeners into buyers; -what you should put in your subject line (you will be surprised); -what you should never say in a media release; -and of course, much more. It's a fun reveal with both Judith and Way...
Dec. 5, 2019

Social Media Forward for 2020 Show 12-05-2019

Surprise, surprise for authors. Do you know what’s hot for social media as 2020 rolls out? Think LinkedIn, Twitter, Pinterest. How about social media strategies and mistakes to avoid. Roll out the new year with a virtual assistant to bring sanity to your life. Joining Judith for this podcast is Aimee Ravivhandran, social media expert. Much more on an all new AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd and @AbundantlySocial:
Nov. 28, 2019

Pinterest Part 2 11-28-2019

Wahoo ... if you are using (or thinking of using Pinterest, then get a variety of tips and strategies for being successful on Pinterest. This is Part 2 of a two-part episode on the power of Pinterest and what you can do to build your influence globally. Learn about Schedulers, which Hashtags to use, and how to avoid being spammy. Judith Briles, The Book Shepherd and host of the AuthorU-Your Guide to Book Publishing podcast, deep dives into how to create killer Pinterest board, how to build Pinte...
Nov. 21, 2019

Pinterest Power and Panache Part 1 11-21-2019

Wahoo ... if you are using (or thinking of using Pinterest, then get a variety of tips and strategies for being successful on Pinterest. This is Part 1 of a two-part episode on the power of Pinterest and what you can do to build your influence globally. Learn about what types of Pins, how many to create every day and much more. Judith Briles, The Book Shepherd and host of the AuthorU-Your Guide to Book Publishing podcast, deep dives into how to create killer Pinterest board, how to build Pintere...
Nov. 14, 2019

Podcast Power and Panache Part 2 11-14-2019

Part 2 of Podcast Power and Panache focuses of three areas: 1. How to you pitch "you" as the guest--included are sites to do your search on. 2. Strategies for being the guest. 3. Creating your own podcast--steps to take, resources to use. In addition, updates on what you should have on your website that will support podcasters in featuring you. All this, and of course more, with host Dr. Judith Briles, The Book Shepherd and her guest, Kelly Glover of TheTalentSquad.com. Have fun--podcasting is t...
Nov. 7, 2019

Podcast Power and Panache Part 1 show 11-07-2019

Oh my … are you ready to get your ideas, themes, strategies, stories, expertise into a snap, crackle and pop global positioning? You can. Discover the new frontiers of podcasting and soar your influence. Here’s how on new podcast with Judith Briles, The BookShepherd and Podcasting Publicist and expert Kelly Glover from TheTalentSquad.com.
Oct. 31, 2019

20 Plus Favorite Online Book Marketing Tools to Use Show 10-31-2019

Get ready for ALL TREATS and zero tricks as I roll out a Roundup of My Favorite Online Tools to use. It’s a firehouse of my favorite things to support the author’s success. Meaning yours. You will get 20 plus of my favorite tools that I recommend for all authors. -Which are free and which have a fee. -Why you should use them and how to use them. Just have your pen or pencil out and several sheets of paper—or busy fingers that will be typing away as I give the sites and sometimes the codes to get...
Oct. 24, 2019

PR and Publicity TIPS for Authors Show 10-24-2019

Authors need to stay current for publicity and PR tips. Judith Briles The Book Shepherd and host of Your Guide to Book Publishing provides plenty is this podcast. -how to use breaking news to promo your expertise; -how to newsjack another story and tie it to your book; -how to create a killer press release ... and when to push it out; -how to use a one sheet; -what authors need on their websites; -how to get the attention of reporters and pitch to producers. All this and more on this edition of ...
Oct. 17, 2019

Book Marketing Tips for All Authors Show 10-17-2019

Nine out of ten authors will say they would rather be writing than book marketing. What authors want to do versus what they need to be doing are two different things: to propel writing, the word needs to get out. Shout outs about awesome stories; how to solutions; new insights to old problems; and yes, awesome storytelling. It's done with marketing. Within Dr. Judith Briles latest podcast on AuthorYOU - Your Guide to Book Publishing, your will get updated tips on strategies that savvy authors ar...
Oct. 10, 2019

How to Spot a Publishing Predators Show 10-10-2019

Are there publishing predators in your midst? Yes, yes there are. Discover the right phrases to search with to expose the bad dudes and dudettes of the planet in this podcast with Judith Briles, The Book Shepherd. Learn what to avoid; what no one tells authors about the techniques #publishing predators use to upsell naïve authors. It’s time to save your book … and you via @MyBookShepherd in the the Your Guide to Book Publishing podcast.