Episodes

What's Pinterest? Why is it hot? How Did It Get to be the #3 Search Engine? Why Should You Care? Why authors should use it. Back again is social media branding expert Georgia McCabe to unravel all the Pinterest mysteries. What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time Warner that it would be a good idea to save their photos! Georgia McCabe is the author of SocialMorphosis: Transforming your...

April 12, 2012 Insider Tips on Creating a Website that Rocks What does a website have to do with you and your book? Everything... and you will learn a variety of steps and techniques that one of the top website designers will reveal during this powerful hour. Marty Dickinson of Here Next Year and co-author of Websites for Dummies will reveal key strategies that authors and writers should be using to connect with their website visitors including how to monetize your website. He will tell you abou...

April 5 2012 Insider Tips on Getting Your Books into Specialty Markets What does the military and summertime have to do with you and your book? Everything... and the military buys lots of books and you can sell plenty onsite throughout the summer at art shows and crafts fairs. You will learn new techniques and strategies from Brian Jud, the guru of all things in the niche book marketing arena. Brian is the author of several books including Beyond the Bookstore and How to Make Real Money Selling ...

Social Networking Can Brand and Rock Your Book World! What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time that it would be a good idea to save their photos! Avoid Facebook Timeline snafus. Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will show you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your...

eBooks—what’s new for the DIY Crowd? eBooks are everywhere ... you can DIY, or you can partner with a company like BookBrewer.com to bring your book to the cyberworld. Dan Pacheco, CEO of BookBrewer, creates, masterminds the marketing strategy and delivers ebooks for companies like HuffPost. Dan will identify the top snafus that authors routinely do and steps they can take to avoid them. Sponsor AuthorU.org will share tidbits about it's upcoming Extravaganza that focuses on Book Marketing, Book ...

March 15, 2012 What Works in Book Marketing Today with John Kremer What does John Kremer, author of 1001 Ways to Market Your Books and co-author of Show Me About Book Publishing have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, John reveals what is working with marketing books today, what's not, and what the latest strategies are for an author to create book success. You will learn about: •Why the old Amazon best-...

Should You and Your Book Have a Book Publicist? Should authors do their own publicity ... or should they hire a publicist ... or should they do both? Those questions and much more will be addressed in this week's Your Guide to Book Publishing. You will discover: Is there a better time of the year to release a book? Should authors get a publicist? What does a publicist cost? When is the best time to hire one? What are the key elements that a book needs to get the attention of the media? What does...

What's in your Platform wallet? Do you know what an Author Platform is? How about a Book Platform? Today on Your Guide to Book Publishing with Dr. Judith Briles, Judith will reveal the secrets to Book and Author Platforms. She will dive into them and walk you through several Activities from her forthcoming Audio series and Guidebook, Creating and Developing Your Author and Book Platform. These Activities will not only kick-start yours, but will create the infrastructure that you and your book ne...

Dr. Judith Briles and Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to: 1. Reduce the noise of the day so you can write! 2. Get organized 3. Produce your own awesome graphics 4. Get low-cost tech/design help Bill Van Orsdel from WaveCl...

The Author Platform One of the biggest mistakes that Authors continually make is that they don’t create their book game plan together. It starts with the Platform—key components are Vision, Passion and Commitment. When you have them, the Crowd is findable, and it/they will come. Dr. Judith Briles shares with listeners the key steps in her Platform that created over $4 million in gross sales. You don’t want to miss this. Her guest is Dr. Lynn Hellerstein, author of See It. Say It. Do It! Lynn was...

Host Judith Briles and author Mara Purl (What the Heart Knows), explore the world of creating fiction that draws the reader in, making her a follower; how to connect with characters and story; how to market fiction using blog tours and other methods; and how to connect with bookstores and libraries. Graphics designer Nick Zelinger shares book design tips. Henry Ayala from Tu-Vets Printing shares printing tidbits. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Jud...

Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing ...

Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books? If you can’t answer “yes” to all of the above, ...

Book Awards and Book Reviews ... Which Are for You? Authors want to know ... should they spend the money to enter a book award contest ... and if they do, which are the ones for them ... and their book? Join Judith and her guest Ellen Reid, the founder of the Indie Excellence Awards, as they explore the wide-wide world of Book Awards. There are so many beckoning for your marketing (yes book awards are part of your marketing budget), which is for you ... and which should be avoided. Book awards h...

Bill Van Orsdel from WaveCloud is creating a community joining authors and readers--learn about what makes WaveCloud the next, next thing if creating the "crowd" for the author. Nick Zelinger of NZ Graphics is a top award-winning designer of interiors and covers. With Judith, he discusses what makes a cover work and what common mistakes authors need to avoid. There's a difference between eBooks and pBooks--covers need to be tweaked!

Marketing gurus Penny Sansevieri and Brian Jud join Judith Briles with strategies for marketing your book and predictions for 2012 in publishing. Dave Raymond from Thomson Shore printers shares inside book printing secrets.