Episodes

All printers are not equal. Printing equipment varies and authors need to understand what they want and then ask the right questions as they reach out to printers for bids on their books. In today’s podcast, authors got the “inside scoop” from Tom Campbell, VP of Sales at King Printing. —what’s the latest in color; -what info you need to have in hand BEFORE you contact any printer about your book; -why it’s important to work with printers who don’t have to outsource part of your job; -so much mo...

IngramSpark has created a “backoffice” of power tools to support author, books and ebooks. Think book distribution (North American; Mexico, Australia, Europe, even China). Its metadata base exceeds any other for spreading SEO power. Authors get dinged right and left when it comes to distribution to book stores--not to mention Amazon's latest in how books are being sold via its platform. The Book Shepherd Judith Briles and IngramSpark DirectorRobin Cutler plus the Manager of IngramSpark and Aerio...

It's a WOWSA podcast with attorney Helen Sedwick, author of the revised Self-Publishers Legal Handbook.Lots of info on: - using PEN names - avoiding defamation, piracy and avoiding the whack-a-mole factor - the ins and outs of dealing with bad publishing contracts - keeping control of author's work and words - how to keep out of the teeth of the legal pit bulls, and - avoiding the common lures of publishing predators And of course, so much more that self-publishing authors need to know from the ...

This week’s podcast is all about getting Amazon book reviews and how to find the ideal “targeted” stranger to generate the book reviews desired. Your host, Dr. Judith Briles The Book Shepherd and her guest Debbie Drum show you how to: -Learn about the Cycle of Book Sales --Come away with the fact that whether your book of hot off the printing press or an oldie but a goodie, you can still get book reviews. -Tips on how to use reviews to build momentum and increase your book sales. All this plus m...

One of the successful strategies for an author to be is become a guest blogger. The question is: how do you do it? It’s a good one and with Judith Briles, The Book Shepherd for this edition of AuthorU-Your Guide to Book Publishing is the step-by-step approach to the whys and how-tos. Listeners will get: • what guest blogging is • why authors should consider it • how to connect with blogs that welcome guest blogs • essential tips to ensure an author’s success • mistakes to avoid It’s a thought pr...

One of the missing links in author and book promotion is a snappy Author or Book One-Sheet. Authors need them. In this edition of AuthorU-Your Guide to Book Publishing, listeners will get: -the step-by-step how-tos of what EVERY One-Sheet needs; -the how-tos of putting one together that will snap, crackle and pop; -how to create the right brag; -why authors need a One-Sheet now; -and of course, much more. Dr. Judith Briles, The Book Shepherd, is your guide on this edition of AuthorU-Your Guide t...

What author wouldn't want to have a platform for expertise? Today's edition of AuthorU-Your Guide to Book Publishing is all about using LinkedIn. An ideal launch for huge growth for the nonfiction author. The Book Shepherd and host Judith Briles will get a variety of tips, including: -How to create a stellar profile that hooks visitors. -How to add a variety of items to soar your expertise presence. -What tools you need to have. -How to set up a Group and expand your base. -And, of course, so mu...

What author wouldn't want to have a sponsor for their book? How about an author has a book, how about getting a sponsor to buy lots of them; to underwrite speaking fees; to underwrite promoting you; how about making money--lots of it? That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining host Judith Briles is Linda Hollander of SponsorConsierge.com. You will get a variety of tips, including: -How to find sponsors. -How to know what you set your fee at. -How to p...

Million book seller Susan RoAne shares a variety of tips for authors to create awesome book events in a variety of sites—your take-aways include a variety of strategies for Working Every Book event, Signing, Conference or Party! What’s not to like? Listen to the podcast on AuthoruU-Your Guide to Book Publishing with The Book Shepherd, Judith Briles. #book #author #bookmarketing #pubtip #publishing

All authors need social media strategies to position, market and sell books. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles features social media expert Jules Maries. Authors will learn when to start using social media in the writing process and the must haves for essential book marketing. Take-aways include: -how to do book marketing using social media -which social media to use for target audience and books; -when and how to use Twitter to sell books; -when and how t...

Savvy authors pay Pay attention to trends; if you write paranormal and that genre is hot, have manuscripts ready to go (to self-pub or submit to publisher/agent) AND … If you write a genre that isn’t trending right now, keep writing anyway. The show covers POV, Info Dumps and how to avoid, and why you write for what you want vs for the money, and of course, much more. Get savvy tips from EditPartner.com Barb Wilson on this podcast with The Book Shepherd, Judith Briles on AuthorU-Your Guide to Bo...

Today, on AuthorU-Your Guide to Book Publishing, it's all about creating a book that exceeds your expectations. Nick Zelinger joins Judith Briles for a fun session on book design: -get the 3 essential tips for vetting your covers; -how to craft a back cover; -selecting fonts and trim sizes; -PLUS why it’s okay to have the book designer “defend” the cover design! -and much more on AuthorU-Your Guide to Book Publishing. You want to listen in to this podcast with Judith Briles, The Book Shepherd an...

Master of the Hollywood, Oscar, and Tony award show set designer Steve Bass joins Judith Briles for an essential “how to” in creativity in the “weave” of your story telling in words that snags the emotions of the reader and creates a fan for life. -Your characters will come alive; -Your descriptions in setting up a problem and offering a solution will sparkle. -Why deadlines can lead to writing success. -Why combos of subtle and outrageous emotions snag your readers. -and of course, so much more...

Intellectual Property Attorney Julie Bernard joins Judith Briles for an essential “how to” show: -protect yourself if your characters are based on real people; -what to look for in contracts; -what copyrights and filings are about and when you should do them; -tips for hiring an attorney and when you should; -essential – critical—clauses every publishing contract should have but few do and so much more. Another excellent show dedicated to authors who want to be seriously successful on AuthorU-Yo...

Every author needs photos that rock—ones that are personal, friendly, shout out trust to the viewer and connect. Host and The Book Shepherd Judith Briles’ guest is Ashlee Bratton, author of Life Before the Lottery and ace author photographer. Today’s show is all about: - Why photos; - Where should they be shot; - What types of photos are needed; - When should they be done; - What the costs are; - What the author should wear … and as always, lots more. It’s a fast hour on AuthorU-Your Guide to Bo...

Joining Host and Book Shepherd Judith Briles is Rhoda Johnson, an expert in image, makeup and color analysis. It's all about author and book branding and visibility. Get ready to get yourself set up. -Few authors think about shades, colors and how they can enhance a book signing or presentation or put the damper on them. Have you? -Discover which are perfect for you and your book. -Set the stage for product and author branding. Listen in… you have lots to learn in this session of AuthorU-Your Gu...

Few authors REALLY think about overall branding—for book, for self, for all that they do. Yet they should from the get-go. Joining @JudithBriles today is Marilyn Heywood Paige, VP Marketing of Fig Advertising. As: is your book—your product—the best it can be? Take-aways include: - A huge mistake authors make is thinking they can show up at a book signing store patrons will flock to their table—nope there’s plenty of pre-work. -A huge mistake authors make is skipping the essential steps that must...

As an author, how would you like to rock Amazon's Marketing Services? Or, how about learning how to get a sponsor to underwrite your book costs? And how about this: get an insider's tips on how to expand your metadata that the SEO gods will gobble up? It's all yours in this edition of AuthorU-Your Guide to Book Publishing. Joining Judith Briles The Book Shepherd is Kathy Meis, CEO of Bublish. You will come away with: -Sizzling ideas for authors to get sponsors for book. -Essential tips for using...

The savvy author knows that eBooks have dropped again in sales—three years in a row in increasing sales over print and “e”; yes, print books have increased and leading the JUMP sales in AudioBooks. A lot has happened since last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation and an expert in working with the self-publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an ...

How would you like to win a book competition that is based on the quality and creativity of your work? One that where your book is still in manuscript/ draft form? And how would you like to win having your book cover done; your interior design done; your ebook done ... and so much more ... including $1,000? You can. AuthorU.org is sponsoring, along with two dozen other majors--like IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Total Printing Systems, Cornerstone Virtual Assistance,...

One of the visionaries in publishing is Mark Coker of Smashwords. Always on point, and blunt, in this podcast with Judith Briles and AuthorU-Your Guide to Book Publishing, he reveals: - why Amazon’s Unlimited program could be bad news for your book; - why the virtual bookshelves are so clogged and how to separate you from the masses; - gather tips on how to expand our eBook sales in the declining ebook sales market (yup, they are); - why the KDP Select could be a spiraling death for your book; a...

So … an Amazon Book Launch and RUN for Best Seller Status is spiraling in your midst. Judith Briles has identified 5 ways—ranging from big bucks to no bucks (just a little time). It’s always the author’s choice that should include the overall GamePlan. And when “best seller” status is achieved … how to use the status … because Amazon is starting to slap down for the misuse of Amazon Best Seller on book covers. Another great show for authors with Dr. Judith Briles, The Book Shepherd and AuthorU-Y...

Let’s face it, authors would love to have their books in the spotlight. Publicist Laurie Anderson joins Judith Briles and AuthorU-Your Guide to Book Publishing for a tutorial: - on what you need; - how to “earn” your right to free publicity; - how to avoid accepting a bad media PR date; - discover two great FREE resources to upload your press release to; - learn why publicity is an implied third party endorsement of book and author; - and as always, so much more. Another great show on AuthorU-Yo...

Oh my … Amazon is at it again. Changes, changes, changes—get the latest news on how it is vetting books. On the podcast with Judith Briles, Penny Sansevieri offer: -New news on how to price your books; -Why free books and 99 cents books are bad news for authors; -The new aha: what was the norm is now going to be the kiss of book death per news from the recent Digital Book Marketing conference. -If your expertise is worry and stress (could it be EFS: Election Fatigue Syndrome?), your books are ho...