Episodes

Million book seller Susan RoAne shares a variety of tips for authors to create awesome book events in a variety of sites—your take-aways include a variety of strategies for Working Every Book event, Signing, Conference or Party! What’s not to like? Listen to the podcast on AuthoruU-Your Guide to Book Publishing with The Book Shepherd, Judith Briles. #book #author #bookmarketing #pubtip #publishing

All authors need social media strategies to position, market and sell books. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles features social media expert Jules Maries. Authors will learn when to start using social media in the writing process and the must haves for essential book marketing. Take-aways include: -how to do book marketing using social media -which social media to use for target audience and books; -when and how to use Twitter to sell books; -when and how t...

Savvy authors pay Pay attention to trends; if you write paranormal and that genre is hot, have manuscripts ready to go (to self-pub or submit to publisher/agent) AND … If you write a genre that isn’t trending right now, keep writing anyway. The show covers POV, Info Dumps and how to avoid, and why you write for what you want vs for the money, and of course, much more. Get savvy tips from EditPartner.com Barb Wilson on this podcast with The Book Shepherd, Judith Briles on AuthorU-Your Guide to Bo...

Today, on AuthorU-Your Guide to Book Publishing, it's all about creating a book that exceeds your expectations. Nick Zelinger joins Judith Briles for a fun session on book design: -get the 3 essential tips for vetting your covers; -how to craft a back cover; -selecting fonts and trim sizes; -PLUS why it’s okay to have the book designer “defend” the cover design! -and much more on AuthorU-Your Guide to Book Publishing. You want to listen in to this podcast with Judith Briles, The Book Shepherd an...

Master of the Hollywood, Oscar, and Tony award show set designer Steve Bass joins Judith Briles for an essential “how to” in creativity in the “weave” of your story telling in words that snags the emotions of the reader and creates a fan for life. -Your characters will come alive; -Your descriptions in setting up a problem and offering a solution will sparkle. -Why deadlines can lead to writing success. -Why combos of subtle and outrageous emotions snag your readers. -and of course, so much more...

Intellectual Property Attorney Julie Bernard joins Judith Briles for an essential “how to” show: -protect yourself if your characters are based on real people; -what to look for in contracts; -what copyrights and filings are about and when you should do them; -tips for hiring an attorney and when you should; -essential – critical—clauses every publishing contract should have but few do and so much more. Another excellent show dedicated to authors who want to be seriously successful on AuthorU-Yo...

Every author needs photos that rock—ones that are personal, friendly, shout out trust to the viewer and connect. Host and The Book Shepherd Judith Briles’ guest is Ashlee Bratton, author of Life Before the Lottery and ace author photographer. Today’s show is all about: - Why photos; - Where should they be shot; - What types of photos are needed; - When should they be done; - What the costs are; - What the author should wear … and as always, lots more. It’s a fast hour on AuthorU-Your Guide to Bo...

Joining Host and Book Shepherd Judith Briles is Rhoda Johnson, an expert in image, makeup and color analysis. It's all about author and book branding and visibility. Get ready to get yourself set up. -Few authors think about shades, colors and how they can enhance a book signing or presentation or put the damper on them. Have you? -Discover which are perfect for you and your book. -Set the stage for product and author branding. Listen in… you have lots to learn in this session of AuthorU-Your Gu...

Few authors REALLY think about overall branding—for book, for self, for all that they do. Yet they should from the get-go. Joining @JudithBriles today is Marilyn Heywood Paige, VP Marketing of Fig Advertising. As: is your book—your product—the best it can be? Take-aways include: - A huge mistake authors make is thinking they can show up at a book signing store patrons will flock to their table—nope there’s plenty of pre-work. -A huge mistake authors make is skipping the essential steps that must...

As an author, how would you like to rock Amazon's Marketing Services? Or, how about learning how to get a sponsor to underwrite your book costs? And how about this: get an insider's tips on how to expand your metadata that the SEO gods will gobble up? It's all yours in this edition of AuthorU-Your Guide to Book Publishing. Joining Judith Briles The Book Shepherd is Kathy Meis, CEO of Bublish. You will come away with: -Sizzling ideas for authors to get sponsors for book. -Essential tips for using...

The savvy author knows that eBooks have dropped again in sales—three years in a row in increasing sales over print and “e”; yes, print books have increased and leading the JUMP sales in AudioBooks. A lot has happened since last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation and an expert in working with the self-publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an ...

How would you like to win a book competition that is based on the quality and creativity of your work? One that where your book is still in manuscript/ draft form? And how would you like to win having your book cover done; your interior design done; your ebook done ... and so much more ... including $1,000? You can. AuthorU.org is sponsoring, along with two dozen other majors--like IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Total Printing Systems, Cornerstone Virtual Assistance,...

One of the visionaries in publishing is Mark Coker of Smashwords. Always on point, and blunt, in this podcast with Judith Briles and AuthorU-Your Guide to Book Publishing, he reveals: - why Amazon’s Unlimited program could be bad news for your book; - why the virtual bookshelves are so clogged and how to separate you from the masses; - gather tips on how to expand our eBook sales in the declining ebook sales market (yup, they are); - why the KDP Select could be a spiraling death for your book; a...

So … an Amazon Book Launch and RUN for Best Seller Status is spiraling in your midst. Judith Briles has identified 5 ways—ranging from big bucks to no bucks (just a little time). It’s always the author’s choice that should include the overall GamePlan. And when “best seller” status is achieved … how to use the status … because Amazon is starting to slap down for the misuse of Amazon Best Seller on book covers. Another great show for authors with Dr. Judith Briles, The Book Shepherd and AuthorU-Y...

Let’s face it, authors would love to have their books in the spotlight. Publicist Laurie Anderson joins Judith Briles and AuthorU-Your Guide to Book Publishing for a tutorial: - on what you need; - how to “earn” your right to free publicity; - how to avoid accepting a bad media PR date; - discover two great FREE resources to upload your press release to; - learn why publicity is an implied third party endorsement of book and author; - and as always, so much more. Another great show on AuthorU-Yo...

Oh my … Amazon is at it again. Changes, changes, changes—get the latest news on how it is vetting books. On the podcast with Judith Briles, Penny Sansevieri offer: -New news on how to price your books; -Why free books and 99 cents books are bad news for authors; -The new aha: what was the norm is now going to be the kiss of book death per news from the recent Digital Book Marketing conference. -If your expertise is worry and stress (could it be EFS: Election Fatigue Syndrome?), your books are ho...

Surrounding myself with some of the best and brightest author and publishing experts for 8 days, I gathered tips to make books shine; to score in marketing; to ace new tactics in social media; to goosed up promo and publicity. - create a stellar Author One-Sheet - 9 essential press release must haves - book marketing tips - Amazon ahas It was an amazing 8 days and what I share in this podcast are some of the take-aways I think every author who desires to be successful will want to hear about; an...

I always love it when I can dive into GamePlans for Authors. This podcast is extracted from the two-hour special webinar I did for Authors in the beginning of the year. Creating a GamePlan, or reviewing the one you think you are doing, is essential to keep your book train in a forward motion. -Just what is an Author GamePlan? -Key tips for knowing your target marketing. -Why "getting" the reader's pain is essential for your success. -Steps to take for your Author Success. And as always, much mor...

Get ready to learn how to yuk it up for your readers. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles has Hollywood master of comedy Steve Kaplan as her guest. There are 3 essential elements that every author should know if he or she is using or attempting to use in writing comedy and humor into books and screenplays. Do you know them? Should you? Throughout this podcast, you will get a variety of tips—hot tips, OMG tips—that are guaranteed to change how you think about...

Today's show on AuthorU-Your Guide to Book Publishing is a two-fer ... it’s all about book marketing and branding—building your presence on Twitter… how to do some savvy book marketing on a shoestring budget. With host Judith Briles are Debra Jones and Erin Cell. - why use Twitter for your book marketing. -what are the best ways to push out tweets when pushing your book. -tips on using Twitter for best-seller campaign. -ways to promote your book using little moneys.

Do you have Author Overwhelm? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? A VA? -Get help in dealing with tasks you don't won't to do, including social media. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles...

Authors need to get their brag on; about themselves including their expertise and achievements and about their books. Within the three truths of setting up the ultimate brag, serious authors learn quickly that you they can’t sell themselves, they can’t sell an idea, service or a book. In this podcast, Jeanette Seibly joins Judith Briles to reveal the Art of the Brag and create a dynamic Brag Statement. Another great show with AuthorU-Your Guide to Book Publishing.

Viveka von Rosen joins AuthorU-Your Guide to Book Publishing host Judith Briles for an "aha" radio podast--all about LInkedIn. She is internationally known as the “LinkedIn Expert” and is author of 2 best-selling books about LinkedIn. As a contributing expert to LinkedIn’s blog, she’s often called on to contribute to publications like Forbes, Money, Entrepreneur, etc. She has taken the business knowledge she has perfected over the past 10+ years and transformed it into engaging and informational...

Never underestimate the power of the kitchen table format. Writing Coach and Muse Anne Randolph is back to illustrate and reveal just how you can pull words out that you didn’t think you could string together to create your masterpiece. With host Judith Briles, The Book Shepherd, they will show you: -that The Art of Writing is essential. -a series of tips and exercises to discover your unique voice and translate it to your pages. It’s the end of the year … a perfect place to be at the table and ...