Episodes

Surrounding myself with some of the best and brightest author and publishing experts for 8 days, I gathered tips to make books shine; to score in marketing; to ace new tactics in social media; to goosed up promo and publicity. - create a stellar Author One-Sheet - 9 essential press release must haves - book marketing tips - Amazon ahas It was an amazing 8 days and what I share in this podcast are some of the take-aways I think every author who desires to be successful will want to hear about; an...

I always love it when I can dive into GamePlans for Authors. This podcast is extracted from the two-hour special webinar I did for Authors in the beginning of the year. Creating a GamePlan, or reviewing the one you think you are doing, is essential to keep your book train in a forward motion. -Just what is an Author GamePlan? -Key tips for knowing your target marketing. -Why "getting" the reader's pain is essential for your success. -Steps to take for your Author Success. And as always, much mor...

Get ready to learn how to yuk it up for your readers. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles has Hollywood master of comedy Steve Kaplan as her guest. There are 3 essential elements that every author should know if he or she is using or attempting to use in writing comedy and humor into books and screenplays. Do you know them? Should you? Throughout this podcast, you will get a variety of tips—hot tips, OMG tips—that are guaranteed to change how you think about...

Today's show on AuthorU-Your Guide to Book Publishing is a two-fer ... it’s all about book marketing and branding—building your presence on Twitter… how to do some savvy book marketing on a shoestring budget. With host Judith Briles are Debra Jones and Erin Cell. - why use Twitter for your book marketing. -what are the best ways to push out tweets when pushing your book. -tips on using Twitter for best-seller campaign. -ways to promote your book using little moneys.

Do you have Author Overwhelm? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? A VA? -Get help in dealing with tasks you don't won't to do, including social media. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles...

Authors need to get their brag on; about themselves including their expertise and achievements and about their books. Within the three truths of setting up the ultimate brag, serious authors learn quickly that you they can’t sell themselves, they can’t sell an idea, service or a book. In this podcast, Jeanette Seibly joins Judith Briles to reveal the Art of the Brag and create a dynamic Brag Statement. Another great show with AuthorU-Your Guide to Book Publishing.

Viveka von Rosen joins AuthorU-Your Guide to Book Publishing host Judith Briles for an "aha" radio podast--all about LInkedIn. She is internationally known as the “LinkedIn Expert” and is author of 2 best-selling books about LinkedIn. As a contributing expert to LinkedIn’s blog, she’s often called on to contribute to publications like Forbes, Money, Entrepreneur, etc. She has taken the business knowledge she has perfected over the past 10+ years and transformed it into engaging and informational...

Never underestimate the power of the kitchen table format. Writing Coach and Muse Anne Randolph is back to illustrate and reveal just how you can pull words out that you didn’t think you could string together to create your masterpiece. With host Judith Briles, The Book Shepherd, they will show you: -that The Art of Writing is essential. -a series of tips and exercises to discover your unique voice and translate it to your pages. It’s the end of the year … a perfect place to be at the table and ...

Since Amazon now sells 74% of books in U.S. and 55% worldwide, the wise author wants to do the tips and tricks of working with and through Amazon. Today's guest is Greg Jameson, author of Amazon's Dirty Little Secrets and Avoiding Death by Power Point. Learn: -How to use POWER to get behind the robots of Amazon. -Why you should be giving freebies away all the time. -How to maximize your book marketing with Amazon. -How to goose up your reviews and why you should. -and as always, much more. Join ...

WOWSA ... how would you like to get your book to the big screen ... heck how about a smaller one that is in everyone's TV room? Today's show is all about that and much more. With Dr. Judith Briles, The Book Shepherd is Daniel Hall who will introduce a new program designed for authors and books. • The one document you MUST have in order to sell your story to Hollywood -- without you're dead in the water. • Why Hollywood is like a conveyor belt and ways that you can get your story to the front of ...

Authors want to sell more books. Today's show introduces tips and strategies to work with independent book stores and gift stores. -Learn tips and tricks on how to get the attention of an indie book store. -Learn who and when to contact for gift store buying. -Learn why independent book stores are thriving in today's market and how an author can take advantage of it. -Discover which type of stores really sell books in today's market. And so much more. With The Book Shepherd #JudithBriles, is Amy...

Authors need to be online and social media savvy. Today's show introduces 10 awesome tools and tips that every author should be using ... starting with one each day. -Learn what IFTTT is and how you can make your own rules. -Learn how to own your hashtags. -Learn how to create a newspaper that others curate for you and you don't have to think about. -Learn tips and tricks on how to "redirect" websites to your main one. -How to create an awesome contact page on your website. -Discover how to make...

Today’s show is all about Twitter Power—use it or lose it. Judith Briles will be your guide. With over 40,000 followers on her @MyBookShepherd plus another 27,000 follows on the @AuthorU stream, she has built her radio show following and supported many of her clients in their book launches and crowdfunding programs on Twitter alone. -Are you interested in getting your book and/or your expertise in front of the media? -Did you know that the media loves Twitter? -Are you using it? -Would you like ...

Let's face it, authors want to say they have a bestseller. Learn how to do it. Amazon is the player, selling over 70% of all printed books in the U.S. -ID what categories and sub-categories are idea for your book. -Learn the 4 steps you must do to have a successful campaign. -ID the 9 items you need in your pitch kit BEFORE you start your campaign, -Get all the essentials to soar your bestseller campaign. Judith Briles featured guest will be Anne Randolph, author of Stories from the Kitchen Tabl...

So Hot … Caliente Hot! Dealing with Amazon Book Reviews Get ready to dive into the Amazon Review “mess” that has snarled so many authors. Get the latest on what’s allowed and what’s taboo and what you as an author can do to circumvent Amazon’s robots. Also, we will be recapping some of the do’s and don’ts within Amazon’s Marketing Services. Judith Briles featured guest will be Amy Collins, author of The Write Way. Listen on iTunes and Subscribe. The podcast will be available post the show.

How would you like to have your books offered through a variety of Holiday Gift Guides? And do it year-round? You will discover exactly how to get the eye and ear of the decision makers who offer a variety of products in Holiday Gift Guides ... guides that are offered throughout the year, not just at Christmas time in this week’s podcast. With Judith Briles is Joan Stewart who has researched how to find the right sources, how to pitch to them to get their attention and what to do once you secure...

Holy Moly --- how would you like to take your content ... your slides ... any presentation that you have on your book and /or your expertise and turn it into a money machine? If yes, you want this show. Daniel Hall joins Judith Briles The Book Shepherd and shows you step-by-step how to create a HIGH content Informational Product that can create a six-figure cash flow. How cool is that? - what is an Info Product? - what does an author need to create one? - how much money can be made? - how much m...

With Wikileaks and mass media focusing on any and all hiccups that someone can make from the moment the breathe, authors need to be on alert. What you say or write could easily come back to haunt you ... to destroy your expertise and credibility. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles The Book Shepherd will focus on her 7 Rules to Avoid Self-Sabotaging an Author's Reputation and Alienating SuperFans.

I get it ... you would rather be writing than marketing. It's a common response I hear daily from authors globally--my response: get over it. As an author ... when the pen is down, the final click is made on the manuscript--you need to transition from CWO, the Chief Writing Officer, to the CMO--the Chief Marketing Officer. Living, Breathing, Believing. How about becoming the Chief Dominating Officer of your genre and expertise? Start with becoming an expert in book marketing espionage. On yourse...

Try something new in book marketing--book bubbles; be different and noticeable by standing above the clouds and noise--book bubbles create book buzz.Use this amazing WOW tool for pre-launch, during the launch, post book marketing and reviving a limp book. In publishing your book, do you want to: -Grow your audience exponentially. -Build your author brand. -Increase your discoverability by search engines like Google. -Track your progress. -Generate beautiful ePub files with one click. -Engage rea...

The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks--a huge jump! A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation (Richard's book has just won two book awards, including "best" in eBooks. He is an expert in working with the self publishing and indie published author/publisher. If you want to compete in t...

Whether you are a newbie author or one that has been on the path with several books, there hasn't been a publishing adventure that hasn't had mistakes--blunders, bloopers and boo-boos. Some are minor hiccups--others financial and but-wrenching disasters. In this edition of AuthorU-You Guide to Book Publishing, host and publishing expert Judith Briles will reveal some of the top publishing blunders and mistakes that authors make and steps to unravel them. -why authorship must be treated as a busi...

Should an author put time and energy into creating a blog? Yes indeed! In this edition of AuthorU-Your Guide to Book Publishing, host and publishing expert Judith Briles will reveal with Joel Friedlander the steps to take; ones to avoid and which ones to embrace. Get ready for an awesome tutorial which will show authors how to create a "Must Read" blog. -ID which blogging platform to use. -Tips on how to generate comments from and on your blog. -why a blog is critical to your author platform. -L...

The buzz on Amazon's new marketing programs is out---authors want to know what works and what doesn't. In this edition of AuthorU-Your Guide to Book Publishing, host and publishing expert Judith Briles will reveal which ones to avoid and which ones to embrace. Joining her is Amy Collins in another lively show.