Episodes

This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the biggest challenges for today's author? -What are the most common mistakes the authors consistently make? -What steps can authors do to take advantage of all the changes within publishing in the past 10 years? -What's a joint venture partner and how does an author acquire them? -How can authors monetized more of their work? -Do membership sites work and how can authors take advantage of them? ...

Pin Your Way to Success with Pinterest Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share. Pinterest is a great social media tool for building your brand and generating traffic to your website. If increasing your book and product sales are of interest, then stay tuned. MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users" - and it's not just for girls. Social media is at it’s best when we can schedule, integrate and mea...

Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks and pBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They will cover: -Cover art -Blurbs -Backlist -Production -Blogging -Free Educating yourself -Keeping a ti...

Repurposing Your Book Too many authors create a book ... and stop. Not only do books breed other books, they are can, and should, take on new lives. Repurpose and Morph them. A longer live and increased revenues will come your way. - How do you repurpose? - What strategies should authors follow? Answers will be here with Bret Ridgway--the master at creating variations of all things dealing with books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author...

Got Book? Ready to tell the world. Follow Judith as she sets up the launch for her book #30, Author YOU: Creating and Building the Author and Book Platforms, and book launch strategist Georgia McCabe to learn the insider tips and ticks. Every author asks the questions: -Should I create a special launch date? -If I do, what are the costs? -What components need to be in place? -Which way would be best? -How is book marketing done? -How do I get partners? -What about getting gifts? Answers will be ...

To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur. Every author asks the questions: Do I do it own my own or do I seek a publisher? If I do it on my own, what are the costs? Where can I get money? What can I expect to make? Which way would be best? How is book marketing done? Will a book store want my book if it's self published? An...

Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including: Why are eBooks so important for authors to create? What's the latest in eBook conversions? Where should eBooks be published? What's the best way to promote eBooks? What are multimedia eBooks? What is the projected demand for them How do I make eBooks? How do I publish eBooks? What about Tablets? Answers will be here with Chris Robley (Marketing with CD Baby / HostBaby): Chris helms CD Baby and wo...

AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed. -Why are audio books so important? -Why there is a pent up demand for them. -How do I make audio books? -How do I publish audio books? -What should audio books sell for? Answers will be here with Daniel Hall--the master at creating variations of all things...

Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent. -What do you do? -How do you do it? -What do you say? -Where do you get help? -What does an agent do? -What do they get paid? -What do ...

Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each? If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now have in the wide world of publishing. What does it cost? What is digital printing? what is offset pr...

Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do. How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about. Michelle Marchildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. With Finding Life on the Mat, people starting paying attention. Major blogs picked her up--so much so...

Authors need moxie for success. Period Judith's guest is Joanna Penn, the brains behind one of the top ten websites for authors, The Creative Penn. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Stuck on marketing strategies for ebooks?--we've got answers. -Is Amazon on the only game in town--NO, No, NO ... learn creative strategies to get the world to read and buy your books. -learn techniques to...

Authors need websites and social media success. Period Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches. -Do you really want a website that rocks and visitors say, "WOW!" ? -Are you stuck on marketing strategies and what social media to use? -Do you know anything about blogs and how to use them effectively? -Would you like to learn techniques to drive peop...

-How to Sell Your Books to a WHOLE New World! -Do you want to sell books in your own backyard? -Would you like to create specialty sales for fun and profit? -Would you like your books to be have non-returnable sales? -Would you like to know when to avoid bookstores? -Would you like to find your market and convince them to buy your book NOW? -Would you like to know how to get a bookstore to say YES? -Would you like to know what types of press gets the author attention, but does not creates book s...

Learn the 6-Pillar Strategy for 6-Figure Author and Book Success with Amber Ludwig’s Online Business Success Circuit Judith's guest is Amber Ludwig, an online business development expert. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and other networks… unsure of which to be on, or what to say? -Have you built your we...

Book Marketing for Fiction and Nonfiction Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Book Marketer Dana Lynn Smith as they brainstorm and rev...

Track Your Book Biz Leads to Biz Growth! Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Alyson Stanfield reveals the secrets to a successful, very success business and how her book that has enjoyed multiple prints is an key e...

Blogs ... Love Them and Grow Your Audience Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books? If y...

Crowd Funding ... Is It For You? Have you got a great book idea? A little short on cast to create it? Have you thought about crowd funding ... or cloud funding? Not sure what it is? You will be after this show. Besides draining your bank account, hocking the house, borrowing from friends and relatives ... where are you going to get the money you need to support the creation of your book? Crowd funding may be the answer. Crowding funding popped up in 2009. Since then, more than 28,000 projects ha...

Foreign Rights, You and Your Book One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property. If you have a book, think outside sales... like in other countries. Getting your book published in a foreign country is much easier than you think according to Judith's guest, Jeff Davids...

Getting on "the Air" as an Author! If you have a book, you want it, and you to be ready to be feature "on the air"--be it radio, TV or blog radio. It's "live time" and you must be ready to pitch your book. Is your book done? Are you still wrGetting on "the Air" as an Author!iting? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that ar...

If you have a book ... and a mouth, it's one of the best things to rock your book sales. Our special guest Karen Susman will discuss what the componets of a great speech; how to structure it and reveal inside tips on what to do... and not to do. Since 1983, Karen Susman has worked with authors, educators, engineers and others who want to be more compelling speakers. She learned the one secret of speaking success when she gave 144 presentations to hostile audiences in a five-month period. Clients...

Do You Have Klout? Using social media is all about your influence - and Klout is one of the primary measures of how successfully people influence their followers to take action on Twitter, Facebook and LinkedIn. Our special guest Susan Gilbert will discuss what Klout is, how it measures your influence and what you can do to increase your score! About our guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditi...

Twitter Can Rock Your Book Marketing! Is your book marketing feeling limp? would like like to reach out to mega thousands in just seconds? Have you thought about doing a video on Twitter--did you know you could? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! You have to ...yes, you have to, use the social media tools that connect with buyers and believers. Twitter is a terrific resource. ID the magic key to Twitterland. How to expand your followers w...