Episodes

May 16, 2013

Author Platforms and Game Plans Show 05-16-2013

What does Judith Briles know about authors, platforms, publishing and creating a GamePlan for your book? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What the key components of a Book and Author GamePlan are. -How to create a GamePlan that will support your marketing. -Key components of Auth...
May 9, 2013

Avoid the Rush to Publish Syndrome Show 5-9-2013

What does Amy Collins know about authors, publishing and distribution? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Amy reveals insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What publishing strategies work best for ebooks. -How to really mirror your competition and bypass them in your marketing strategy. -3 steps to propel your book marketing success. ...
April 29, 2013

Tax Tips and Strategies for Authors 04-29-2013

Writing, researching and publishing a book has expenses tied to it.,, and tax consequences. Do you know which are tax deductible, and which are not? Do you know which type of business strategy you should use to best protect you, and your publishing? Do you know how to set up your bookkeeping? Those questions and much more will be answered with Judith's guest Carol Topp, CPA, who specializes in working with authors and writers.
April 25, 2013

Knowing How to Work a Room Sells Books Show 4-25-2013

What does Susan RoAne, author of How to Work a Room, Face to Face and several other best selling books have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Susan reveals what is working with taditional publishing of books today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What publishing strategies work best and with which genres. -Creating a best-seller...
April 18, 2013

Red Hot Tips for Marketing Books Online Show 04-18-2013

What does Penny Sansevieri, author of Red Hot Internet Publicity, have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Penny reveals what is working with marketing books online today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What Internet strategies work best with which genres. -What are the best platforms to use to market specific books. -How to crea...
April 11, 2013

5 Key Steps to Blogging Success Show 04-11-2013

Blogging is one of the key strategists to soar your book success and your personal success as the "go to" person in your area of expertise. Judith's guest is Joel Friedlander, The Book Designer who just happens to have over 55,000 followers on his blog. Starting just a few years ago ... he's build it with Content, Consistency, Commitment and no Crap. Learn what he did; how he did it; and the many ways he's been able to re-purpose ideas from it. Joel is the author of The Self Publishers Manual. A...
April 4, 2013

LinkedIn & Twitter Power for Authors Show 04-04-2013

Do you have a book? Are you writing one? Do you know how to market it, really market it with social media? Today's show is focusing on the latest and greatest on Twitter and LinkedIN. Judith's Guests are Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™, both are on “Forbes Top 50 Social Media Power Influencers”, the Global Top 50 on LinkedIn, and have received numerous recognition for social media, blogging, marketing, etc. They’ve wowed audiences since 2006. Published authors, radio hosts an...
March 28, 2013

Platforms, Pitfalls, Publishing 03-28-2013

Author and Book Platforms are the buzz. This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the most common mistakes the authors consistently make? -What steps should authors do to market their books? -What off the wall marketing ideas get the media's attention? -What is the tell-tale test if you have the right title? -Can a self-published really sell 3,000,000 books? About Judith's guest s Greg Godek, an author who personally created a Platform, ...
March 21, 2013

The Business of Authoring 03-21-2013

This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the biggest challenges for today's author? -What are the most common mistakes the authors consistently make? -What steps can authors do to take advantage of all the changes within publishing in the past 10 years? -What's a joint venture partner and how does an author acquire them? -How can authors monetized more of their work? -Do membership sites work and how can authors take advantage of them? ...
March 14, 2013

Success with Pinterest Show 03-14-2013

Pin Your Way to Success with Pinterest Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share. Pinterest is a great social media tool for building your brand and generating traffic to your website. If increasing your book and product sales are of interest, then stay tuned. MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users" - and it's not just for girls. Social media is at it’s best when we can schedule, integrate and mea...
March 6, 2013

Online Book Marketing: Fiction Show 03-07-2013

Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks and pBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They will cover: -Cover art -Blurbs -Backlist -Production -Blogging -Free Educating yourself -Keeping a ti...
Feb. 27, 2013

Repurposing Your Book: Audio Book Tech Strategies Show 02-28-2013

Repurposing Your Book Too many authors create a book ... and stop. Not only do books breed other books, they are can, and should, take on new lives. Repurpose and Morph them. A longer live and increased revenues will come your way. - How do you repurpose? - What strategies should authors follow? Answers will be here with Bret Ridgway--the master at creating variations of all things dealing with books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author...
Feb. 20, 2013

Book Launch Strategies Show 02-21-2013

Got Book? Ready to tell the world. Follow Judith as she sets up the launch for her book #30, Author YOU: Creating and Building the Author and Book Platforms, and book launch strategist Georgia McCabe to learn the insider tips and ticks. Every author asks the questions: -Should I create a special launch date? -If I do, what are the costs? -What components need to be in place? -Which way would be best? -How is book marketing done? -How do I get partners? -What about getting gifts? Answers will be ...
Feb. 13, 2013

Guy Kawasaki on Book Publishing 02-14-2013

To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur. Every author asks the questions: Do I do it own my own or do I seek a publisher? If I do it on my own, what are the costs? Where can I get money? What can I expect to make? Which way would be best? How is book marketing done? Will a book store want my book if it's self published? An...
Feb. 6, 2013

How to: eBooks, CDs, Multimedia Show 02-07-2013

Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including: Why are eBooks so important for authors to create? What's the latest in eBook conversions? Where should eBooks be published? What's the best way to promote eBooks? What are multimedia eBooks? What is the projected demand for them How do I make eBooks? How do I publish eBooks? What about Tablets? Answers will be here with Chris Robley (Marketing with CD Baby / HostBaby): Chris helms CD Baby and wo...
Jan. 30, 2013

AudioBook Savvy for Authors Show 01-31-2013

AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed. -Why are audio books so important? -Why there is a pent up demand for them. -How do I make audio books? -How do I publish audio books? -What should audio books sell for? Answers will be here with Daniel Hall--the master at creating variations of all things...
Jan. 23, 2013

Literary Agent-Do You Want One? Do You Need One? Show 01-24-2013

Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent. -What do you do? -How do you do it? -What do you say? -Where do you get help? -What does an agent do? -What do they get paid? -What do ...
Jan. 16, 2013

POD vs Old School Distribution Show

Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each? If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now have in the wide world of publishing. What does it cost? What is digital printing? what is offset pr...
Jan. 9, 2013

Branding ... Creating an Amazing Author and Book Brand Show !-10-2013

Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do. How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about. Michelle Marchildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. With Finding Life on the Mat, people starting paying attention. Major blogs picked her up--so much so...
Jan. 2, 2013

2013 Global Strategies & Success for Authors with Joanna Penn Show 12-13-2012

Authors need moxie for success. Period Judith's guest is Joanna Penn, the brains behind one of the top ten websites for authors, The Creative Penn. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Stuck on marketing strategies for ebooks?--we've got answers. -Is Amazon on the only game in town--NO, No, NO ... learn creative strategies to get the world to read and buy your books. -learn techniques to...
Dec. 26, 2012

Social Media, Websites--What Works, What Doesn't Show 12-27-2012

Authors need websites and social media success. Period Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches. -Do you really want a website that rocks and visitors say, "WOW!" ? -Are you stuck on marketing strategies and what social media to use? -Do you know anything about blogs and how to use them effectively? -Would you like to learn techniques to drive peop...
Dec. 19, 2012

How to Sell Your Books to a WHOLE New World! Show 12-20-2012

-How to Sell Your Books to a WHOLE New World! -Do you want to sell books in your own backyard? -Would you like to create specialty sales for fun and profit? -Would you like your books to be have non-returnable sales? -Would you like to know when to avoid bookstores? -Would you like to find your market and convince them to buy your book NOW? -Would you like to know how to get a bookstore to say YES? -Would you like to know what types of press gets the author attention, but does not creates book s...
Dec. 12, 2012

Website and Branding Strategies for Authors Show 12-13-2012

Learn the 6-Pillar Strategy for 6-Figure Author and Book Success with Amber Ludwig’s Online Business Success Circuit Judith's guest is Amber Ludwig, an online business development expert. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and other networks… unsure of which to be on, or what to say? -Have you built your we...
Dec. 5, 2012

Book Marketing for Fiction and Nonfiction Show 12-06-2012

Book Marketing for Fiction and Nonfiction Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Book Marketer Dana Lynn Smith as they brainstorm and rev...