Episodes

May 29, 2025

Essential Author DOs and DON'Ts 05-29-2025

Judith Briles The Book Shepherd and Rebecca Finkel, Book Design expert, deliver a fast hour of essential author DOs and DON’Ts for author success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • How tariffs will impact your book production. • What’s happening with printing costs. • Why authors should expect to see book printing costs increase. • Amazon is now allowing “sharp” images in ebooks—meaning authors may want to redo their Kindle eBooks to sharpen c...
May 22, 2025

10 Essential Book Marketing Strategies 05-22-2025

Judith Briles The Book Shepherd and John Kremer Book Marketing expert, deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: -Overall strategies to leap forward. -Why every author should have a newsletter. -Tips for creating your own Summit and why you should. -How to start your marketing offline. -Why magazines are still hot and how to target/pitch to them. -Why you should reach for a nat...
May 15, 2025

Book Marketing Timelines 05-15-2025

Book Marketing Timelines for Authors from Writing to Launch and Beyond In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles delivers a solo hour to create book marketing timelines from the time you start writing to the launch date and beyond. It’s a note taking hour with Judith for a lively and informative hour to set the stage for author success. You will take away: -What the essential phases are on an author’s timeline—before writing; after writing; after publishing. -W...
May 8, 2025

Copyright Tips in the Age of AI 05-08-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Dan Miller, the copyright detective, to join her for a lively and informative hour of how to protect your book You takeaways include: • Copyright Insights for Authors in the Age of AI. • Copyright rules for registering a book that is AI generated. • What is AI generated and AI assistance and why authors must know the difference. • What three words should be included on your copyright page. • How the Copyright Of...
May 1, 2025

Marketing to and Speaking at Schools 05-01-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jane Wood, author of Schools: A Niche Market for Authors joins Dr. Judith Briles for a lively and informative hour of how to get your books into schools; who to contact; strategies to get schools to buy your books for all classrooms; along with tips to engage students from the get-go. You will take away: -What the most important criteria is when trying to market books to schools. -How to determine if a book rein...
April 24, 2025

Coaching, Editing and AI…Oh My! 04-24-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites PR marketing strategist and publishing consultant Dan Janal to share his tips on the world of book coaching, developmental editing and the AI element. Your takeaways include: -Strategies for engaging a book coach … should you? -What is developmental editing and when should an author seek one? -Key questions to ask a book coach before you hire. -Get tips for writing help before you push the publishing button. -Th...
April 3, 2025

Books, Books, Books - Make Your Cover Rock!

Joining the AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is award-winning book designer Nick Zelinger. You will get two insiders skinny on book covers that readers will embrace. Whether it's a new book or a makeover on an old book--make sure it is contemporary versus yesteryear. You will take away: - Tips for creating eye-friendly covers that shout out "pick me up." - Ideas to set you apart from other others. - When to engage a cover designer. - Questions to ask your cove...
March 27, 2025

How to Create the Ultimate Press Release 03-27-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites digital marketing strategist Jules Marie to share her tips on creating press releases that get the attention of the media. If you don’t tell the media your story with a press release, who will? Your takeaways include: - Strategies to create a compelling hook. - Tips for including value-added information to your release. - How to create a quarterly PR schedule. - Marketing with short videos. - Where to distribute...
March 20, 2025

Write HOT with your first sentence! 03-20-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites author and writing coach Anne Randolph to share her tips on creating the best book ever. Your takeaways include: -Writing tips step by step. -Why creative writing can increase the quality and speed of your writing. -Get 8 tips of creating the best book ever. -Why speaking out loud your writing improves it.  Writing is always a process of discovery.  Tips for letting your writing glide. -Use “start lines” to ge...
March 13, 2025

Writing with Color and Personality 03-13-2025

In this week’s AuthorU-Your Guide to Book Publishing podcast, Host Dr. Judith Briles invites award-winning and bestselling author Mara Purl to share her tips on creating characters that readers want more of. Your takeaways include: -Characters talk...tips on getting them to tell their story to the writer. -How colors will set the stage for your story … and continue it. -Why you want to develop your characters' personality. -Why authors must do their homework and ask with each book—where will it ...
March 6, 2025

Strategic Digital Book Marketing 03-06-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites digital marketing strategist Jules Marie to share her tips on creating digital marketing that connects with your ideal audience. Your take aways include: -Aha-digital marketing includes anything that uses technology. -Why the author website is the most important part of a marketing strategy. -Use Yast and Pho to post metadata. -How to create a planning calendar. -How SEO can improve awareness of your brand. -Why...
Feb. 27, 2025

Creating WOW Bookstore Events 02-27-2025

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles, The Book Shepherd deep dives into how to create a successful bookstore event. Author takeaways include: - How to pitch to the bookstore manager or author event coordinator. - How to engage bookstore customers. - Tips for book table swag. - 10+ tips for creating a successful book signing event. - How to take advantage of a bookstore's internal signage for marketing. - How to create promo to bring book lovers...
Feb. 20, 2025

Editing Tips for 2025 to POP Your Copy 02-20-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites fiction editor Barb Wilson to share her tips of editing … what’s old, what’s new. Your takeaways include: -Copy editing is all about the mechanics, line by line. -Sensitivity editing has lessened its impact. -Proofreading/cold eye. It’s a must. -Tips for just writing. -Descriptions count in the writing setup.  Discover EFA.org – the Educational Freelancers Association for cost guidelines. And, of course, much m...
Feb. 13, 2025

Judging Your Book in a Book Contest 02-13-2025

How Do Book Judges in Book Contests Really Judge? In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jules Marie who has judged over 2,000 books for a variety of book contests to share her tips on creating a book that has the WOW factor in the judges' eyes. Your takeaways include: - Entering book contests are part of your marketing plan. - Before you enter, what’s the “why”? - Make sure your name and book title is listed on Google Alerts and Talk Walker. - Deter...
Feb. 6, 2025

Cover and Interior Book Trends 2025 02-06-2025

Award-winning book designer Rebecca Finkle joins AuthorU-Your Guide to Book Publishing host Judith Briles for a fun and enlightening podcast on book design trends for 2025. Your takeaways include: -Can your cover pass the second test? -What the design trends ae for 2025 for books and authors. -Why you cover must connect with your target market. -Why you should Google bad designed book covers. -How to do the walk around bookstore revelation. Tune in for lots of ideas and how-to tactics via the Au...
Jan. 30, 2025

Birthing a Series & Fan Clubs 01-30-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites bestselling author Patricia Raybon to share her tips on building a series and a fan club. You will hear Patricia say, “My writing started with me being black.” Your takeaways include: -Strategies for “giving it your best: marketing. -Tips for researching your chosen genre. -How to find and develop your fan base. -Marketing with short videos. -Crafting the ideal pitching to a potential book buyer. -Characters tal...
Jan. 23, 2025

How to Create a Speech Using AI 01-23-2025

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Daniel Hall to join her with a jam-packed session using a great short cut to create a speech in less than 30 minutes. Your takeaways include: -The Hows and Whys of creating a book marketing plan.  How to easy peasy structure you presentation, step by step. -How to create complete speech outlines in under 30 minutes. -Tips for Developing clear, compelling key points. -Ideas for generating supporting material for...
Jan. 16, 2025

Book Marketing Buzz for 2025 podcast 01-16-2025

Book Marketing Buzz for 2025 In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Brian Feinblum to join her with a jam-packed session on book marketing tips for 2025. Brian is the creator of the award-winning blog, www.BookMarketingBuzzBlog.blogspot.com –make sure you become a subscriber to it. Your takeaways include: -The Hows and Whys of creating a book marketing plan. -The essentials of grabbing book reviews. -Where to submit for reviews and when to do it. -Ho...
Jan. 9, 2025

Refresh, Repurpose, Roar to 2025 Author Success podcast01-09-2025

Refresh, Repurpose, Roar to 2025 Author Success In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites walks you through over a dozen tips and strategies to support your author success for this year. Your takeaways include: -why you should start with a review and redo of your website -how to bring POP to your social media profiles -why you should revisit your Amazon Author Central page -why you should revisit and polish your Amazon book detail page -why you should r...
Jan. 2, 2025

Fiction Writing & Marketing Tips for 2025 podcast 01-02-2025

Host Dr. Judith Briles invites Canadian bestselling author Deborah Armstrong to share her tips on building a publishing empire that started at age 50. A spicy romance writer, her series has attracted fans worldwide. Your takeaways include: -characters talk...tips on getting them to tell their story to the writer; -how she uses her travel to build her storylines; -how your phone can help an author write scenes; -how to create a Giveaway program; -why she uses family and friends in her books; -why...
Dec. 26, 2024

#1 Creating a Positive Mindset - Part I 12-26-2024

How to Create a Conscious Mindset for Authors, Part I 312,961
Dec. 26, 2024

#1 Creating a Positive Mindset, Part II 12-26-2024

How to Create a Conscious Mindset for Authors, Part II 269,960