Episodes

Clarifying Your Big Idea for Strategic Business Growth In this episode of the Purpose and Profit Podcast, Jess Sato discusses the importance of clarifying your "big idea" for sustainable business growth. She revisits why clarity is essential, outlines the iterative process of defining a big idea, and emphasizes how a well-articulated core message can streamline decision-making, attract ideal clients, and drive revenue. Jess also provides practical steps and questions to help entrepreneurs i...

Top 5 Challenges Women Entrepreneurs Face When Clarifying Their Big Idea In this episode of the Purpose and Profit Podcast, Jess Sato explores the top five challenges female entrepreneurs encounter when defining their big idea. Jess delves into issues such as the 'too much expertise' trap, fear of being perceived as a know-it-all, and imposter syndrome... She offers practical insights and actionable advice on how to overcome these hurdles, emphasizing the importance of clarity, authenticity...

The Power of Silence for Thought Leaders In this episode of the Purpose and Profit Podcast, Jess Sato explores the often-overlooked power of silence for thought leaders, especially in the lead-up to the 2024 US presidential election. Jess discusses the importance of listening and learning, creating space for diverse voices, and using discernment to know when to speak up or remain silent. This nuanced approach can help thought leaders deliver well-considered perspectives, manage emotions, an...

In this episode of the Purpose and Profit Podcast, Jess Sato explores the power of speaking engagements as a visibility tool for female entrepreneurs. She emphasizes the importance of visibility for those involved in social change and highlights how speaking can build credibility, authority, and deeper connections with potential clients and partners. Jess also offers three strategies to help entrepreneurs get on the right stages: identifying ideal speaking opportunities, crafting compelling spea...

In this episode of the Purpose and Profit Podcast, Jess Sato explores how to overcome the fear of having big, disruptive ideas, particularly among women. Jess draws on examples from successful female entrepreneurs like Sara Blakely of Spanx and Whitney Wolfe Herd of Bumble to illustrate the power of persistence and vision. The episode also discusses the importance of breaking big ideas into actionable steps, the positive role of disruption in innovation, and balancing boldness with practicality....

How do I know if I'm the right person to deliver this message? In this episode of the Purpose and Profit Podcast, we explore the question: How do I know if I'm the right person to deliver this message? We talk about the importance of caring deeply about your mission, and Jess presents actionable steps to affirm one's role as a thought leader. By embracing expertise, understanding unique value, collecting evidence of your impact, and aligning with your core values and purpose, women can conf...

Do you ever feel like you're talking into the ether and NO ONE is listening or hearing? For many entrepreneurs, cutting through the noise - LOUD in the BOLT™️ framework - is one of the biggest issues they're facing. In this episode, I dive into 5 reasons your message may not be resonating and how to fix them! Let's dive in! Resources: The BOLT™️ Framework How Harry Styles Helped Me Grow My Business Need Big Idea help? Let's chat! Book a complimentary call. Connect with Jess: www.jess...

Do you have a lightning BOLT™️ idea? Often, I'm asked, "How do I know if my idea is big enough?" This episode dives into a framework I created - The BOLT™️ Method - that speaks to four ways to assess the "bigness" of your idea. Resources: How Harry Styles Helped Me Grow My Business The BOLT™️Assessment Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional suppor...

What is a Big Idea? In this episode, I explore this transformative concept and its importance for female thought leaders and entrepreneurs. Big Ideas can drive change, differentiate your work, and inspire action. The power of speaking them boldly into the world can challenge the status quo and create meaningful impact. Are you ready? Let's dive in! Resources: The BOLT™️Method How Harry Styles Helped Me Grow My Business The Social Impact Roundtable Connect with Jess: www.jessicasato.com for al...

Visibility is a massive part of being a successful thought leader. In this episode, we'll dig into 5 strategies you can use to increase your visibility and why they're important! Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let'...

Where are all my Swifties? In this week's episode, we dive into what I learned from Taylor Swift about being a thought leader... and why AI can't ever replace it! How do I test my big idea? Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you b...

In this episode, we tackle the challenges that may arise when you increase your visibility. This is part of the process, especially when you're saying hard things or challenging the status quo. Today, we'll identify some of those potential challenges and how you might proactively prepare for them! Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to t...

I'm excited to begin a new 4-[art series on the power of thought leadership. In this episode, I share insights on thought leadership for female entrepreneurs and highlight its importance for enhancing influence and creating impactful change. I'll share a few practical strategies to help you establish your authority and stand out in a crowded market.  Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/...

In this week's episode, we tackle what to do if you aren't quite ready to hit the stage and why integrating your big idea into your business is so important. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedu...

In this episode we dig into the role of thought leadership and how to use it as a differentiation tool for your business. Resources: The Blog Figure out your big idea Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply...

Welcome to 2024! In this week's episode, we dig into: 1. The importance of creating margin in your business for creativity and strategic planning 2. The power of your thought leadership this year 3. Why visibility is so impactful and how you can start to think about it 4. My hopes for 2024 for me and for you! Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional s...

This week we're continuing our conversation about the importance of environmental scanning and how that work can powerfully shape how we set ourselves up for success in 2024. We also dig into trends that we are likely to continue to see in 3 major areas: AI and Technology... and Human TouchEconomic UncertaintyThe Demand For Social Impact in BusinessWe also discuss the implications in each of these areas and how we can proactively think about what they mean for each of us. Resources Mentio...

The last six weeks of the year are upon us, and often that puts us in one of two modes: Panic because we’re not sure we’re going to be able to hit our goals and the ensuing frenzy of crazy energy takes over. OR Resignation. We look at our goals and decide it’s too late and push them off to the next year. I’m not a fan of that crazy frenetic energy, and operating in crisis mode never feels good. The second option - closing up shop for the busy holiday months - doesn’t work either! ...

In this week's episode, Jess digs into two of the four challenges she shared on last week's blog, challenges with your marketing and sales and how to deal with burnout in your business. She shares how these problems show up and offers practical ways you can address them. And, in the spirit of Thanksgiving, she dives into how challenges in your business open the door to gratitude... and bonus, you get a look into what she's celebrating and grateful for this season. Resources Mentioned: Cli...

Period poverty is an issue that affects 500 million menstruators globally. That's 1/4 of the global menstruating population. In today's episode, we dive into what: 1. What period poverty is and how many people are being affected by this in the U.S. and globally 2. The implications on an individual's physical, mental, and socioeconomic health when they are experiencing period poverty 3. 3 ways you, as a business owner, can help close gaps on menstrual equity and on issues that are impo...

What do you when the world is on fire and you feel like you have to respond? Or better yet, that you SHOULD respond? In today's episode, we're reflecting on how to determine when you should respond, the four characteristics that make a difference in challenging times, and how that may be different than your personal response. Resources mentioned in the episode: The Balance of Business Activism, Brand Identity, and Social Media - Jade Shebelski I Don’t Have to Post About My Outrage. Neit...

In this episode, Jess explains why having a multi-layered messaging strategy is the key to attracting right-fit clients. She breaks down the 3 layers of messaging, provides a practical example of what it looks like for a service-based business, and what to do when one of your layers of messaging is missing. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support an...

In this episode, Jess digs into how you can boost your business growth with a well thought-out messaging strategy that is rooted in your big idea. She breaks down: 1. Why your big idea is so important and how it connects to all the pieces of your business 2. How that big idea is connected to your ideal client... and why truly knowing WHO they are matters 3. What your big idea has to do with your brand identity 4. How to use it as part of your content creation efforts Your big idea is one o...

In this week's episode, Jess explains how you can use your theory of change to create your business strategy and then move right into 90 Day planning. She explains: 1. What a theory of change is and why it's important 2. How your theory of change translates into how you do business (aka your business strategy) 3. How to break down your business strategy into a 90 day plan and why it's beneficial from a business growth perspective 4. Tips to make the most of your 90 day plan Connect with ...