Episodes

BONUS #3: Creating Clarity in Chaotic Times In the final episode of a special three-part series, business growth and visibility strategist Jess Sato emphasizes the importance of clarity in navigating business uncertainties. Jess delves into why internal clarity is crucial in volatile environments, offering actionable questions to help business owners gain focus and alignment. She shares personal insights, tools, and invites listeners to distill their ideas into coherent strategies and v...

BONUS #2: Strategic Investing in Uncertain Times In the second bonus episode in this Navigating Uncertainty series, Jess Sato discusses how to strategically invest in your business during uncertain economic and social times. Jess underscores the importance of not retreating but rather doubling down on alignment and strategy to create clarity and momentum. She shares her own experience of auditing business expenses, making strategic cuts, and investing in long-term growth opportunities, ...

Navigating Business Challenges: A Bonus Series In the first of 3 bonus episodes of the Purpose and Profit podcast, Jess Sato addresses the widespread struggles faced by female business owners amid economic uncertainty, political chaos, and a trust deficit in the industry. Jess outlines a step-by-step strategy to stabilize business operations, reconnect with strengths, assess and realign business goals, seek support, and rebuild with intention. This episode aims to provide actionable insights f...

Amplifying Women's Voices: The Smart Investment Society Needs In this episode of the Purpose and Profit Podcast, host Jess Sato discusses the crucial importance of investing in women's ideas from both societal and business perspectives. Inspired by International Women's Day, Jess delves into data highlighting the success and profitability driven by women-led businesses. She challenges listeners to acknowledge the systemic barriers that women face, especially under an administration th...

Asking for What You Deserve: The Transformative Power of Owning Your Value In the fourth and final episode of the 'Why Isn't It Working?' series on the Purpose and Profit Podcast, host Jess Sato explores the critical importance of asking for what you truly deserve in your business. Through a personal story involving a canceled trip and a $27,000 contract, Jess highlights the systemic challenges women face in asserting their value. Jess discusses how reclaiming your voice and setting clea...

Finding Clarity: Cleaning Your Business Lenses In this episode of the Purpose and Profit Podcast, host Jess Sato discusses the common challenges business owners face when they feel stuck or disconnected from their core idea. Jess uses the analogy of dirty glasses to explain how old identities, mixed messages, and vague offers can obscure our vision. She emphasizes the importance of gaining clarity on one's big idea to align business efforts and strategies effectively. Jess shares her per...

Strategic Restructuring: Avoiding the Trap of Burning Your Business To The Ground In this episode of the Purpose and Profit Podcast, host Jess Sat continues the four-part series 'Why Isn't This Working?' by discussing the frustration business owners feel when they are "rootbound" and the urge to burn everything down is at an all time high She emphasizes that starting over isn't necessary; instead, a strategic rebuild is key. Jess draws parallels to her own experience of creating the perf...

Breaking Free from Business Stagnation: Identifying When It's Time to Repot In this episode of the Purpose and Profit Podcast, host Jess Sato introduces a four-part series titled, "Why Isn't This Working Now?" Jess shares personal experiences and discusses the common struggles of successful entrepreneurs who feel stagnant despite their accomplishments. She uses the metaphor of a "rootbound" plant to illustrate how business owners often outgrow their current business models, leading to bur...

Stepping into the Ring: Embracing Visibility for Business Success In this episode of the Purpose and Profit Podcast, Jess Sato shares a story inspired by a podcast episode from The Art of Manliness featuring boxing trainer Teddy Atlas. Jess discusses the parallels between boxing and business, emphasizing the importance of stepping into the ring, choosing visibility over excuses, and leaning into discomfort to achieve success. She highlights the necessity of being seen and heard to make ...

In this episode of the Purpose and Profit Podcast, Jess Sato challenges the common misconception that you need to be everywhere to make an impact. Reflecting on her own experiences and industry trends, Jess explains why being scattered across multiple platforms can lead to burnout rather than results. Instead, she advocates for a strategic approach to visibility—focusing on your strengths, understanding your entrepreneurial type, and creating a system to captivate, cultivate, and convert your au...

How do we master client attraction when everything feels like a dumpster fire? In this episode of the Purpose and Profit Podcast, Jess Sato explores the pressing issue of finding clients consistently during times of economic and political uncertainty. After working with hundreds of business owners, having a strong client attraction system and taking consistent action are essential to business growth and creating impact. Jess highlights the need to captivate attention, connect meaningfull...

Building a Future Through Her Voice: The Power of Investing in Women's Ideas In this special International Women's Day episode of the Purpose and Profit Podcast, Jess Sato shares her keynote address highlighting the challenges and opportunities for women in leadership and innovation. She discusses the pervasive obstacles women face, including bias, lack of funding, and underrepresentation, and offers a powerful call to action to invest in women. Using personal anecdotes and compelling stati...

Overcoming Fear and Embracing Visibility: Empowering Women Entrepreneurs In the final episode of this four-part series on invisibility, Jess Sato addresses the importance of overcoming fear and embracing visibility in business and the broader cultural and political landscape. She acknowledges the current volatile environment and discusses how fear can paralyze, especially for marginalized groups. Jess shares her personal journey with fear and provides actionable steps to confront and man...

In this episode of the Purpose Profit Podcast, Jess Sato discusses the importance of visibility and why silence is not an option. She references Sharon McMahon's book The Small and Mighty and highlights notable women like Malala Yousafzai, Ruth Bader Ginsburg, Angela Grimké, Shirley Chisholm, and Rosalind Franklin, emphasizing their pivotal roles in history. Jess stresses the importance of women's voices in various fields and encourages listeners to challenge the status quo and not let fear sil...

In this episode of the Purpose and Profit Podcast, Jess Sato discusses the challenges female entrepreneurs face regarding visibility, citing the "double bind" - a societal expectation for women to be visible but not too visible. Drawing from the Barbie movie and personal experiences, Jess explores the cost of staying silent, the importance of embracing one's voice and story, and offers strategies to break free from the double bind. These include reframing visibility as a service, getting clear ...

In this episode of the Purpose and Profit Podcast, Jess Sato introduces a four-part series focused on confronting the invisibility many female entrepreneurs face. Drawing inspiration from Harry Potter's invisibility cloak, Jess explores the high cost of staying hidden, both personally and professionally. She discusses the importance of visibility, how it impacts confidence, and the necessity to stand out to create meaningful change. The episode also introduces an upcoming Visibility Breakthrou...

Maximizing Social Impact Through Purpose-Driven Business In this episode of the Purpose and Profit podcast, Jess delves into the significance of integrating social good into business practices. She begins by sharing a story about her mentor Anna Eleanor Roosevelt and their work at Boeing, highlighting the role businesses can play in community engagement and global citizenship. She discusses the rising consumer expectations, especially among Gen Z, for companies to be socially responsible...

Launching Bold New Beginnings in 2025 In the 45th episode of the Purpose and Profit Podcast, Jess Sato reflects on the podcast journey and the excitement of starting a new year. She discusses the significance of the new year as a time to reset, refocus, and act on big ideas. Jess shares insights into her personal commitments for 2025, such as launching new cohorts of the Big Idea Incubator and forming global partnerships for women's empowerment. She encourages listeners to take small,...

Overcoming Self-Doubt and Sharing Your Big Ideas In this episode of the Purpose and Profit Podcast, Jess Sato continues a three-part series on the importance of sharing big ideas. Jess reflects on her personal journey and addresses common obstacles like self-doubt, the myth of originality, and the misconception that ideas must be fully formed before sharing. She emphasizes the cost of staying silent, including missed opportunities and long-term regret, and encourages listeners to start smal...

In this bonus episode of the Purpose and Profit Podcast, Jess Sato tackles common doubts about whether entrepreneurial ideas are "big" or "good" enough. Drawing on personal experiences and stories of successful women like Sara Blakely and Whitney Wolfe Herd, Jess emphasizes that impactful ideas often start small and grow through persistence and passion. She discusses how women can leverage their unique perspectives to address societal issues and introduces the Big Idea Incubator, a community t...

Unleashing Your Big Idea: Why the World Needs It Now In this episode of the Purpose and Profit Podcast, Jess Sato introduces a transformative three-part series focused on why the world urgently needs your big idea. Jess shares personal insights about grappling with a persistent and grand vision and breaking through self-doubt and societal conditioning. She emphasizes the importance of women’s voices in shaping the future and introduces the Big Idea Incubator—a program to help women refine a...

Scaling with Purpose: Aligning Business Growth with Your Big Idea In this episode of the Purpose and Profit Podcast, Jess Sato concludes a five-part series on big ideas and business growth, focusing on scaling with intention and purpose. Jess discusses the challenges and strategies for scaling a business without losing the essence that makes it unique, emphasizing the importance of a big idea as a guiding principle. She outlines five key strategies for purposeful growth. Throughout the epis...

Amplifying Visibility for Strategic Business Growth In this episode of the Purpose and Profit Podcast, Jess Sato explores how amplifying visibility and impact are crucial for strategic business growth. She discusses the importance of having a clear big idea, a messaging framework, and how to effectively get that message in front of your ideal audience. Jess emphasizes the significance of showing up strategically on platforms that align with your strengths and where your audience is most ...

Building a Messaging Framework for Business Growth Jess Sato delves into the creation of a messaging framework vital for business growth in Episode 3 of a multi-part series. In this episode, she emphasizes the significance of a cohesive messaging strategy in attracting the right clients and opportunities. Jess discusses how a strong messaging framework aligns marketing efforts, speeds decision-making, and increases audience engagement and conversions. She outlines three layers of the framew...