Episodes

What goes between the covers of your book? Do you know all the components of the Front Matter and Back Matter of the book--which actually matter and what you can leave out? Did you know why the publication date you put on the copyright page can instantly age your book? Would you like to learn how to cross-promote you, your services and anything else you have to offer on just one page? The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judit...

How would you like your words to be published in foreign lands? Lands that are beyond the country you live in? You can and this offering of AuthorU-Your Guide to Book Publishing will reveal the ins and outs of getting your book sold into foreign rights. Joining Dr. Judith Briles is Bob Erdmann, President of Columbine Commincations and Publications specializing in foreign rights publishing. You will learn ... -What Foreign Rights are? -What is the current market for books in foreign rights? -What...

Writers assume their biggest risks are defamation claims. Not so. Every year, hundreds of thousands of books are published, and only a few hundred libel cases hit the courts. But tens of thousands of writers have signed on to ugly, unfavorable contracts. They have given away the right to publish their work in print, ebook, audio, app, and all future formats, in all languages, worldwide, for the life of the copyright. Learn to spot the red flags of publishing and self-publishing contracts. Joinin...

Are you writing non-fiction? Would you like to write non-fiction? How would you like to write a book FAST? Really fast? You can and the reality of today's non-fiction market is getting a book out there, in the hands of your ideal reader. It could be for business development, labeling yourself as the go-to expert, gathering media attention. The landscape is yours. Get ready for a fast-paced hour on writing and how to create a book that isn't a tome. today's show is just with Judith Briles , the a...

Get ready for a fast-paced hour on author boo-boos ... some you probably know; many you don't think about. Joining Judith Briles is multi-award winning designer Rebecca Finkel ofr F+P Design vased in Ft. Collins, Colorado. Together, they will cover -The Dos and Don'ts for eBook conversion -How to avoid bad timing on book publication -How to handle pre-mature media interviews before you have a book out -Social media snafus -Author media hiccups and how to avoid why "blitzing it" is critical -and ...

Get ready for a fast-paced hour on the ins and outs of creating a book launch. Dr. Judith Briles has Brainstormed and created hundreds of book launches for her clients. Within this edition of AuthorU-Your Guide to Book Publishing, she will reveal one of her clients pre-sold his entire first print edition before the book was published! Judith will cover: -The Dos and Don'ts for creating a successful book launch; -What needs to be done to set up for both online and brick & mortar bookstores; -Secr...

Books are in print, in "e", in visual and in voice. "Giving Your Book a Voice" - Creating Audiobooks is something that all authors should consider creating for their books--both fiction and nonfiction. Joining host Dr. Judith Briles will be Richard Rieman, a four-time winner of Edge Studio’s National Script Recording Contests. Richard's background in radio news includes the RKO Radio Networks in NYC, WTOP in Washington DC, and WLS and WMAQ Radio in Chicago. They will cover: -Options for creating...

Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW (really, NOW)--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is: http://bit.ly/CrowdFundingGuide In Part II, she will deep-dive into: -What the essentials are that every crowdfunding campaign needs to succ...

Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is: http://bit.ly/CrowdFundingGuide In Part I, she will deep-dive into: -What the money crunches are. -Who the key players are you should consider using for y...

Authors are looking for ways to build a better, bigger and stronger publishing platform--to expand their brand and create more revenue. Joining The Book Shepherd Judith Briles is ebook expert and graphics designer Nick Taylor. Their mission is to show you how to repurpose what you have in creating new material without reinventing the writing wheel. Could your book have 9 lives? In this show, they will deep-dive into: -What is Retail Search Engine Optimization and why you should care. -How to bui...

The AuthorU Extravaganza is over and The Book Shepherd, Judith Briles will be highlighting several of the key takeaways from it over the next two shows. The Extravaganza is designed for the author who is serious about being seriously successful. In this show, Judith Briles deep-dives into: -What are the top mistakes authors (and designers) make with interior designs? -What elements do you need to start your publishing business and keep it going? -What are the key places to go to get ISBNs? -What...

What author doesn't want to sell books? You will learn a variety of ways that you will begin to enjoy book marketing. The result book sales. John Kremer, marketing guru has several tips throughout the hour. In this show, Judith Briles deep-dives into book marketing via social media. -Why virtual blog tours have lost their luster. -What to do with your online marketing campaign. -Why your website must be mobile friendly today. -Why you don't need a zillion ways to market your book. -What's hot wi...

What author doesn't want to rock Amazon. There are a lot of options--so fantastic; others not so hot. Judith will explore what to use, what to avoid within the Amazon empire including which options are best for selling your books. In this show, Judith Briles deep-dives into Amazon -What is old, what is new and what authors should bypass with Amazon? -Has Amazon KDP Select lost its mojo? -Where do all those used book resales come from? -Should you or shouldn't you do a Matchbook program? -What ar...

What author doesn't to be branded as the expert and go to person? What author doesn't want his or her book to be the "bomb"? Many talk about branding, but it's more than a name, logo or even a book cover. In this show, Judith Briles deep-dives into branding. -What is branding and why should you care? -What steps should an author take to brand? -Can an author have more than one brand? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Lo...

What author doesn't want fans ... superfans ... that wait for every new item you create? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and finding the SuperFan. You will get tricks and tips that will soar your marketing exposure and buys. What are Super Readers and Superfans, and why do you want them? How many Superfans do you need? ...

Should a book be edited? A: Does it get cold in Alaska? What kind of editing should a book have? A: How many fingers do you have? How much does editing cost? A: What type of editing do you need? When should a book be edited? A: When would you like to have your work some together? Today's show take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the...

Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire? All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart. Judith Briles and she will cover: 1. Authors are authors. They write books. Why must they also be e...

SEO, or Search Engine Optimization, is an important factor for your website and blog. Get the latest in hot tips and tools ... Learn some of the basic tips about title, keywords and descriptions to have on your website, pages and blog posts (this includes images too!). With all of the available technology, it can feel challenging to determine what tools may be best to implement for your business. In addition, it can also feel overwhelming wondering what type of learning curve may be involved to ...

Does an author need a book trailer for his or her book? Let's start with a few questions: 1. Is video important for the promotion and marketing of a new book. Yes. 2. Are there as many ways to make a book trailer as there are books. Yes. 3. The most popular question about book trailers? How much will it cost? And how much is a red car? Statement 2 above tells you there are many MANY ways to create a book trailer and just as many price points. And everything in between. You truly can find an opti...

How would you like to be able to shout your book out EVERYWHERE? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha. During the hour, you will learn: -How to get your content into a book quickly--as in less than 8 hours. -How to create a stand-alone social media enable...

How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs? You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content Group. During the hour, you will learn: -The fast and quick secret to publish outside the U.S. -How ...

Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks. During the hour, you will learn: 1. Brief introduction to TED/TEDx for the uninitiated (You’d be surprised how many people still have no idea) 2. Understanding the impact of TED on popular cultur...

The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers. Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divulge some of her insider success secrets that come from years of working with the press. Hot! Througho...

Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Joining Judith Briles, The Book Shepherd and host, is Mara Purl a best-selling and an award winning fiction and nonfiction author. Before that, she wrote and produced a hit show radio drama for the BBC. She'll be presenting an interactive Flash-Fiction Session where part...