Episodes

Jan. 6, 2016

Essential Discoverability Tips for Authors Show 01-07-2016

Last week, Judith Briles dove into Author Success ... what you need to create and sustain it. This week's show on AuthorU-Your Guide to Book Publishing is ideal to soar it. With her is Robin Cutler, the Director of IngramSpark. After listening, your head will be swirling with all things metadata ... the secret sauce to your discoverbility. You will learn: -How to soar your discoverability to the SEO gods find you. -What is metadata and why you and your book should care. -What IngramSpark is doin...
Dec. 30, 2015

How to Create Author Success in 2016 Show 12-31-2015

Do you want to be a seriously successful author? Are you willing ... and ready ... to Dare Greatly? To transition from being a Dreamer to a Doer in your author journey. If yes, this edition of AuthorU-Your Guide to Book Publishing is right for you. Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles and her guest Julie Schoerke, founder of JKS Book Publicity. They will a...
Dec. 23, 2015

Essentials for Publishing in 2016 Show12-24-2015

A great end of the year listen for AuthorU-Your Guide to Book Publishing. The Book Shepherd, Judith Briles and the Author's Virtual Assistant Kelly Johnson will plow through a trough of hot tips, tricks and how-tos for authors to use to propel them into 2016. - pre marketing - how to use Amazon to "measure" your title - common misconceptions and misgivings that authors have and how to overcome them - cheat sheet ideas - how to create the ideal book description to "grab" the reader - what you nee...
Dec. 16, 2015

Is There a Book in Your Essentials Questions to Ask and Answer Show 12-17-2015

SO ... you think you've got a book in you. Good ... now are you ready to do the work to get you there ... to be a seriously successful author? Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles with The Book Shepherd's hat on to ask, probe and guide. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Her...
Dec. 9, 2015

eMail Book Marketing Tool for Profitability Show12-09-2015

Did you know that what The Most Profitable Marketing Tool Most Authors Aren't Using? It's simple ... one word ... eMail An eMail list ranks as the Number One marketing tool, by far, when it comes to building a platform and selling a truckload of books. But most authors hate email because "I wouldn't know what to write about" or "I don't want to spam anyone." Publicity expert Joan Stewart has been using email for more than 15 years and swears it's her top revenue generator. Whether you write fict...
Dec. 1, 2015

6 essential requirements every book (and author) needs to succeed SHOW 12-03-2015

This week's edition of AuthorU-Your Guide to Book Publishing is all about creating a book that sells. Joining Dr. Judith Briles is Michele DeFlippo, founder of 1106Design.com. Together, they will dive into the six essential requirements every book (and author) needs to succeed: • Careful editing • Compelling title • Informative subtitle (for non-fiction) • Back cover text with a strong pitch • Interesting cover design • Meticulous interior design Get ready for heavy content, plenty of info and a...
Nov. 23, 2015

Create eBook Bestseller Show 11-26-2015

You may hear about getting #1 on Amazon's ebook list ... but have you heard what strategies are behind getting that status and what steps need to be done to set it up? This week's show on AuthorU-Your GUide to Book Publishing with Dr. Judith Briles deep dives into it. Her guest is Ellen Violette, author of Sell More eBooks. -Learn the 3 phases and what to do in each for bestseller status. -Key tactics in creating bonuses for ebook launch. -Learn the differences with KDP and countdown. -Tips for ...
Nov. 18, 2015

How to Avoid the #1 Kiss of Book Death Show11-19-2015

Both Newbie and Oldie authors continue to make the same publishing mistakes: they rush to publish. The Newbies don't know any better; the Oldies should. In today's AuthorU-Your Guide to Book Publishing, Dr. Judith Briles and award winning book and cover designer Nick Zelinger will deep dive into how to avoid the major taboo for all authors-the RTP Syndrome. Guaranteed, it's the kiss of book death. You will learn: -Critical questions every author should be asking self before jumping into publishi...
Nov. 11, 2015

Exposing the Shadow Arm of Amazon Show 11-12-2015

Judith Briles and AuthorU-Your Guide to Book Publishing welcome back Mark Coker, the visionary and CEO of Smashwords.com. As usual, Mark is unscripted on what's going on in publishing, ebooks and marketing. They will unravel: -Why #ebooks hit have the brick wall. -How to tap into the rich library ebook world. -What the long shadow of Amazon for authors is and why you should now avoid KDP Select, Kindle Unlimited. -Today's new virtual bookshelf and how it enhances author success. -Essential best ...
Nov. 4, 2015

Secrets to Long Term Author Success Show 11-06-2015

How would you like to create a really successful book? Or turn all your blogs into a book? Or what the essential keys are to long term success? If yes, you want to listen in as Dr. Judith Briles hosts Nina Amir, the Inspiration to Creation Coach. - What you need to be successful. -How to create a book that sells. -What is the Author Attitude. -Why writing a book in one month is totally possible. Another great show with Judith Briles, The Book Shepherd on AuthorU-Your GUide to Book Publishing.
Oct. 22, 2015

How to Sell 1000 Books in 21 Days! Show 10-29-2015

What author doesn't want to sell a few truckloads of books within one month! Her guest for this show interviewed 27 authors who had sold over 1,000 books each within a 21-day period of time. If you want to know what they did; what worked (and didn't). You get 27 authors, book marketing experts ad savvy digital marketers who all responded to Ryan Mendenhahll's question, "How would you sell 1,000 books in 21 days?" On the show for the 29th, Judith's guest is Ryan Mendenhall, creator of the Book Ma...
Oct. 14, 2015

Sizzling Social Media Smarts for Facebook and Beyond Show 10-15-2015

Social Media can poop any author out. Today's show is all about bringing the sizzle back ... or getting it started in the first place. We will start from scratch; re-embrace what you should have done in first place; jump into the big three and then hit hard on what makes sense in marketing and gulp, advertising. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors through the ever changing maze of ...
Oct. 14, 2015

Killer Dialogue for Fiction and NonFiction Show 10-22-2015

Are you writing anything that has a story in it? How about dialogue? If so, you want to listen closely to Focus on Dialogue--and it's critical for both Fiction (of course) and nonfiction. The things that characters and interviews for NF say or don't say are often the deal-breakers, the clues to out comes and so much more. Have you ever wondered--if only someone had told me ... Guess what? They usually do. On the show for the 22nd, Judith's guest is Mara Purl--author, actress and host of a drama ...
Oct. 7, 2015

Publishing Predators Exposed Show 10-08-2015

Publishing predators are everywhere. In your midst, under the rocks, at book publishing and writing conferences. Everywhere. Scams. Complaints ... all out to get your money. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors out of publishing trouble. You will learn: -How to identify publishing predators. -How to get out of contracts with them. -What techniques they use to upsell you. -Why you sh...
Sept. 30, 2015

Ghostwriters--to do, or not to do? Show 10-1-2015

You've got a great idea, a concept, a box full of notes and tips ... you name it ... there's a book in there. Who is going to get it out so others know your amazing thoughts; those concepts; the solutions that will ease the pain of millions or entertain and delight those looking for an escape? It's a good question. Are you going to be the writer ... or do you need some help? Today's show is all about thos behind the scenes writers--the "ghosts" who take your ideas and get them in the reader's fo...
Sept. 22, 2015

Essential Ahas for Authors in Publishing Show 09-23-2015

Dr. Judith Briles reveals more publishing and book marketing AHAs and Mistakes that too many authors make ... and how to fix them is this edition of AuthorU-Your Guide to Book Publishing. The Book Shepherd will deep-dive into endorsements, how to set up pre-sales, gather reviews and so much more. It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publish...
Sept. 16, 2015

11 OMG Mistakes Authors Make, How to Avoid Them and How to Fix Show 09-17-2015

It's a happy dance --or is it -- when you start down the publishing path? If you are like most authors, you are going to make mistakes ... we all do. Some of you will make a lot--others, just a few. Beginning with this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd Dr. Judith Briles is going to identify 11 mistakes that are repeated day-in and day-out with authors ... Newbies and Old-Timers. It's just you and Judith--listen and learn as she identifies the pitfalls that you w...
Sept. 8, 2015

How to Get Libraries to Buy Your Book Show 9-10-2015

You've got a book ... now, where should it go to get into the hands of your SuperFans ... your readers-to-be? The library should be at the top of your list. Today, Dr. Judith Briles, the host of AuthorU-Your Guide to Book Publishing, will explore a variety of avenues in Libraryland. With her is Amy Collins, book marketer who knows how to reach the magic portals of libraries. You will learn-- -Why Libraries? -Are they really worth it? -What is going on with eBooks in libraries? -How do they make ...
Sept. 1, 2015

Steps to Editing Your Book Show 9-3-2015

One of the major jobs of an EDITOR is to make your words the star ... and that means YOU. There are critical steps to take now: Q: Should a book be edited? A: Are you breathing? Q: What kind of editing should a book have? A: There are a variety of edit styles and methods--most likely, you don't need them all. Q: How much does editing cost? A: What type of editing do you need? Q: How many edits should a book have? A: Most likely, less than the number of fingers on your hand. Q: When should a book...
Aug. 26, 2015

Pinterest Secret Sauce Pinterest Book Marketing Tips Show 08-13-2015

Authors may not know that they need Pinterest, but they do! Book Marketing guru John Kremer joins Judith Briles with 7 awesome reasons why authors need to get on the Pinterest Train pronto. -How to create the right Boards and make them grow fast. -Why Pinterest is the single best selling tool on the Internet. -Savvy tips on how to create massive repins. -Why creating a public Board delivers a huge return to authors. and of course, much more ... Get ready for another fast-moving show on AuthorU-Y...
Aug. 18, 2015

Hot Fiction Tips-Create Compelling Characters & Writing Show 08-19-2015

Fiction authors unite (and nonfiction authors too!) ... this show is for you. Judith Briles has Mark Stevens as her guest today. He is the Denver-based author of the Allison Coil Mystery Series—Antler Dust, Buried by the Roan, Trapline and Lake of Fire, which comes out next month from Midnight Ink. Trapline won the 2015 Colorado Book Award for best mystery. Today we will focus on CHARACTER DEVELOPMENT. You will learn: -Understanding your protagonist and understanding your narrative begins with e...
Aug. 12, 2015

Hot Shot Tips for Author Website Show 08-13-2015

Authors need websites. Your critical online business card that is your branding, your voice, your YOU.The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert graphic designer Nick Taylor. With his background as an author, website designer and ebook formater, you get a triple whammy today. What MATTERS on your website? It's a critical question to get the answers to. You will learn ... -Key elements to a hot webs...
Aug. 4, 2015

How Authors Can Score with Nontraditional Book Sales Show 08-06-2015

Sell Your Books to Non-Bookstore Buyers ... that are Non-Returnable Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this show, you will discover how to find new markets for exis...
July 28, 2015

Publicity Strategies to Promote Author and Book Show 07-30-2015

Your book is coming. Your book is limping along. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Julie Schoerke, CEO of JKS Communications, specializing in...