Episodes
Dec. 16, 2025
BTS Episode 11: Halfway through the 30 Day Visibility Challenge
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 202...
Dec. 16, 2025
BTS Episode 10: The 30 Day Visibility Challenge
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone ...
Dec. 16, 2025
BTS Episode 9: Weekly Cadence | Fuelling our Focus, Discipline and Delivery
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: staying flexible but ensuring a weekly cadence to get things done having difficult conversations and remaining independent...
Oct. 31, 2025
BTS Episode 8: Bet on You
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: why it's so important for you to build your visibility cohesive storytelling --- why this matters how experience and takin...
Oct. 31, 2025
Xiao-Ly Koh, Chef & Founder of Xiaobycrustz, Malaysia
Xiao-Ly Koh , chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia. From early online sales on Facebook to a flagship store, she explains her...
Oct. 24, 2025
BTS Episode 7 The Message and the Medium
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: what makes people generally uncomfortable about marketing what if you're not promoting yourself but advocating for an idea...
Oct. 24, 2025
Krista Goon, Host of Womenpreneur Asia, Malaysia
In this quick solo episode, Krista Goon , host and creator of Womenpreneur Asia, redefines leadership through a personal lens —arguing that leadership often looks different from the front of the room and that followership can...
Oct. 22, 2025
BTS Episode 6 With You, Every Step
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: exactly who this program is designed for the importance of showing up as themselves and what that means addressing the fea...
Oct. 19, 2025
BTS Episode 5 Facing Friction, Facing Fears
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: some of the fears that held them back in their early years dealing with "it's already been said..." and "everyone seems to...
Oct. 17, 2025
BTS Episode 4 The Sprint Unpacked
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: a week-by-week account of what the program looks like what participants can get out of the program how much time you need ...
Oct. 17, 2025
BTS Episode 3 Inside the Transformation Toolkit
In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: the tools used to develop this program why they started with an online form, a landing page and YouTube developing a behin...
Oct. 17, 2025
Sonam Ludhani, Revenue Operations, TONOMUS (NEOM), Dubai
In this episode, I speak to Sonam Ludhani , a Dubai‑based revenue operations (rev ops) and AI strategist — who explains how to make every dollar count for small to mid‑sized businesses. From pivoting from supply chain to GTM ...
Oct. 9, 2025
Beby Kale Lena, Owner, bebykl, Indonesia
What if your biggest insecurity could become the foundation of a business that changes lives? In this episode of Womenpreneur Asia , I sit down with Beby Kale Lena , an Indonesian entrepreneur who lives in Bali who turned her...
Oct. 3, 2025
Danya Adriana Feri, Visual Artist, Malaysia
Painting Bold Futures: How 17-Year-Old Danya Adriana Feri Is Redefining Malaysian Art At just 17 years old, Danya Adriana Feri who is from Malaysia has already turned her passion for painting into a thriving art business. Fro...
Sept. 26, 2025
Marie Tuason, CEO, Adrenaline Marketers, The Philippines
From biomedical engineer to wellness entrepreneur, Marie Tuason has reinvented herself through burnout, bold choices and a passion for health. In this episode of Womenpreneur Asia , Marie shares her journey from interning in ...
Sept. 18, 2025
Gabriella Yan, Founder of TRAppe , Singapore
In this episode, Krista sits down with Gabriella or Gabby Yan, a hospitality industry insider turned startup founder to discuss her journey from luxury hotel marketing to founding TRAppe - a platform dedicated to making susta...
Sept. 12, 2025
Rahel Podobsky-Stucki, Founder & CEO of BANTAYnet, Philippines
What if the path to your true calling isn't a straight line, but a winding journey across countries, cultures, and careers? For Rahel Podobsky-Stucki , embracing her Swiss-Filipino heritage became the key to unlocking her pur...
Sept. 5, 2025
Fumiko Inada, Founder & CEO, Bee Informatica, Malaysia & Japan
How does a Japanese entrepreneur transform her passion for social impact into a cutting-edge fintech company in Malaysia? In this episode, Krista Goon sits down with Fumiko Inada, founder and CEO of Bee Informatica, to explor...
Aug. 28, 2025
Mench Dizon, Country Head of YGG Pilipinas, Philippines
What does it take to run seven marathons on seven continents in just seven days — and then return home to lead a movement transforming the future of work in the Philippines? In this episode of Womenpreneur Asia , I talk to Me...
Aug. 21, 2025
Carmen Salameh, Founder of Asian Business Owners, Hong Kong
What does it take to reinvent yourself and start fresh in a new city? In this episode of Womenpreneur Asia , I sit down with Carmen Salameh , a podcaster and entrepreneur who made the bold move from Paris to Hong Kong to crea...
Aug. 15, 2025
Dun Concha Abiera, CEO of Work Beyond Borders, Philippines
Join Krista Goon in a compelling episode with Gen Z entrepreneur, Dun Concha, the CEO of Work Beyond Borders in the Philippines. In this episode of Womenpreneur Asia, Dun Concha shares her unexpected journey from a freelance ...
Aug. 13, 2025
BTS Episode 2: Facilitators - Origins of Our Sprint
This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena...
Aug. 7, 2025
Ritu Mehrish, Executive & Team Coach of Rewrite The Rules, Singapore
Join Krista Goon in this Season 10 episode with Ritu G. Mehrish , a coach and author of the book 'Rewrite the Rules.' In this conversation, Ritu shares stories from her impressive career journey from corporate roles at Gillet...
Aug. 5, 2025
BTS Episode 1: The Spark Behind The Sprint
This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena...