Episodes

In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss: Your Year, By Design, a new mini-program what this guided online sprint for women is about and why they are doing this how the sprint will run across two 90-min sessions why you should consider doing the sprint with them From Vision to Voice is proudly brought to you by Redbox Studio and Digital Confluence.

In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss: key highlights from the program delivered in September 2025 how the pre-work set out was super useful why they avoided a presentation deck the weekly visibility challenge - what this is and why they have created it

In this season closer, we take a closer look at how businesses in Asia could benefit from family-friendly policies starting with creating caring workplaces in Asia. I speak to Shreyasi Jha, Senior Gender and Climate Advisor, UNICEF about the UNICEF perspective and her personal experiences growing up in India. Our conversation explores practical steps SMEs in Asia can take, the cost-benefit math and the hopeful energy of Gen Z driving change. Show Notes [00:11:00] Shreyasi’s defiance and early...

In this candid conversation, Krista chats with Karen Chu, founder of The Good Cake HK, a Hong Kong social enterprise that channels part of every sale into a rice fund for the elderly. Karen shares her personal journey, from childhood with loving grandparents to creating a brand that blends celebration with care. You’ll hear about the realities of rising costs, the pivots that helped her scale, the role of social media in authentic storytelling and how mentorship can push you to grow even when ...

In this week’s solo episode, I share a practical playbook for turning generosity into measurable business results. Learn how to release the mental ledger, multiply your knowledge for greater reach and become an individual that naturally attracts people, opportunities and resources. Access, knowledge and opportunity aren’t just ideals—they’re a scalable strategy for women entrepreneurs across Asia. I never just talk about strategy without giving you concrete steps to start today and this episode...

In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform. From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth. Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach. A journey of courage, experime...

Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity. In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience. As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care. From the daily realities as a disabl...

Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship. She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition. From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn...

In this episode, I speak to Indian entrepreneur, Bhavya Bhatt. Based in Bangalore, this former lawyer shares how she transformed a legal career into a thought-leadership amplification business for the Indian legal industry. From battling imposter syndrome to embracing a bold pivot during the pandemic, Bhavya reveals how personal branding—built on lived experience rather than a polished fantasy—can unlock opportunities, even in industries wary of change. She discusses the power of allyship in ...

This episode is with Nguyen Long Chau Sa,, co-founder of Live in Flow, a coaching business and former TikTok Partnership Manager in Vietnam. Sa shares a brave journey from corporate intensity to coaching, anchored in inner work, clarity, and community. She explains why transition is a daily practice, how to cultivate an environment that supports sustainable change, and how to live in flow by embracing stillness, compassion, and authentic self-discovery. Rich with personal anecdotes—from her t...

In this episode, I speak with Yvonne Au Yong of Stratx Advisory of Malaysia who reframes ESG for Asia’s SMEs - from a compliance obligation to a strategic growth lever. She shares a practical four-step starter plan, explains how sustainability can drive revenue and cut costs and discusses the urgency of acting now before broader regulatory demands intensify. With real-world examples and market insights, Yvonne shows how small businesses can position themselves as responsible, forward-thinking ...

Stacie Phyo, the CEO of Tutearn from Myanmar, shares how she bootstrapped three interconnected ventures—Pace Forward, Tutearn and Women4Women—driven by one simple belief: solve your own problem, then scale with customer-led thinking. From her home country Myanmar and now located to Bangkok, Stacy reveals how she built lean systems, empowered her team and created a thriving ecosystem for ASEAN women founders. Expect practical tips on focusing on one thing, developing scalable processes, and lev...

In this episode, Malaysian entrepreneur and photographer Tan Chi Yin shares her journey from a production background to building Chapters, a Malaysia-based photography and videography business. She reveals how visibility, purposeful networking and the 80/20 principle shaped her path, why fulfillment now guides her client choices and how AI helps streamline planning while preserving the art and emotion of photography. From wedding-day logistics to long-term client partnerships, Chi Yin offers p...

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is also co-founder and editor-in-chief of Eastside.asia where they discuss building a regional storytelling platform rooted in Asian authenticity and voices. From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in Asia’s vibrant media landscape. Audrey shares personal inspirations, readings that inform her worldview and pract...

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is the co-founder and editor-in-chief of Eastside.asia where they discuss building a regional travel storytelling platform rooted in Asian authenticity and Asian voices. From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in Asia’s vibrant media landscape. Audrey shares personal inspirations, readings that inform her worldvi...

This week, I speak to Anissa Safia, Kuala Lumpur-based author and entrepreneur, who shares how a life-altering stroke redirected her path from corporate communications to self-publishing. She explains her market-driven, under-market pricing approach to make books for mothers and children accessible and why she chose self-publishing to keep control. The conversation dives into her series philosophy, how she tackles tough topics like single motherhood and adoption and the idea of building a “vil...

In this episode, Krista talks with Marinel de Jesus, a former Washington DC-based prosecutor who became a global mountain nomad and entrepreneur. Marinel is the founder of Brown Gal Trekker LLC & Equity Global Treks / The Porter Voice Collective. From directing the docomentary, KM82 ,to developing her projects such as the Himalayan Women Trail Leaders, Marinel explains how tourism is rooted in systemic inequities that impact porters and women guides. She shares her vision for a decolonized, p...

In this short, solo season opener for Season 11, I share with you my thoughts about the evolving mission of Womenpreneur Asia. I realize that the podcast has transformed into a broader media platform that elevates Asian women entrepreneurs, the power of partnerships (From Vision to Voice with Rowena Morais; collaborations with InnovNation, Women4Women and G-Woman Media), and the importance of bold, personal leadership. Through stories of overcoming self-doubt, embracing a one-step-forward mindse...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 2025. Here, they chat about how they fared in the first 15 days of the challenge. For more details, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone interested in taking action to overcome their fear of showing up online. They discuss: the impetus behind the 30 day visibility challenge they launched on 1 September who the challenge is for and how to participate tips for anyone who is keen to accept the challenge To j...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: staying flexible but ensuring a weekly cadence to get things done having difficult conversations and remaining independent yet respectful adding new items for discussion such as pricing, scholarship, new product lines ensuring accessibility and autonomy for program participants If you are interested in joining this program, From Vision To Voice, please get more details from FromVisionToVoi...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: why it's so important for you to build your visibility cohesive storytelling --- why this matters how experience and taking action are instrumental in helping you decide your path what makes our program unique --- "doing " is a core program feature For more details, visit FromVisionToVoice.com

Xiao-Ly Koh, chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia. From early online sales on Facebook to a flagship store, she explains her love for French pastry and everything crusty! She cites how the French have a philosophy about “garnishing with a purpose”- how every decoration should add texture and flavour, not just look pretty. She explains how she educates customers about French pastry, balances art...

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: what makes people generally uncomfortable about marketing what if you're not promoting yourself but advocating for an idea or cause instead? why you should consider embracing what feels uncomfortable the marketing strategies they find work best For more, visit FromVisionToVoice.com