Episodes

Visibility with Purpose – How to Show Up Authentically with Krista Goon (Thrive Meetup Replay) In this special Season 9 finale, the mic flips as I become the guest in a conversation hosted by leadership coach and content strategist Rowena Morais for her Thrive Meetup. Together, we explore what it truly means to be visible with purpose—especially as women who often struggle with self-promotion, imposter syndrome, and the pressure to “have it all figured out.” I share personal stories of how I b...

In Episode 13 of Season 9 of Womenpreneur Asia, we meet Jillian Tan, the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs. Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate. In this episode: Discover how Jillian's passion for crafting and her experiences in Austr...

What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line Limited, a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences. In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real,...

What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line LImited, a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women. Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—from...

In today's solo episode, I speak about the power of storytelling in personal branding. If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights! I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing. Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence. What You’ll Learn in This Episode: ✔️ Why personal...

Have you ever held back from asking because you feared rejection? I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth—opportunities open up when you dare to ask. In this episode, I share: ✅ How a simple “why not” mindset led me to unexpected opportunities ✅ The time I applied for a conference outside the stated age range—and got in ✅ How asking for help in Manila got me out of a tricky situation ✅ The...

Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion. Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos. She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England. Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice s...

Harmony Tee made the bold decision to leave the corporate world and take on the emotionally and physically demanding role of a funeral director at Harmony Funeral Care in Singapore. In this episode of Womenpreneur Asia, she shares her journey as a woman in an industry known for its unsavoury characters, navigating a major business crisis that almost broke her and modernizing an industry many shy away from. In this episode,, she talks to Krista about: ✅ How she overcame doubts and family conce...

🔥 In celebration of International Women’s Day 2025, this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling. The webinar features Krista Goon and Roselin Das and is hosted by FutureLab. What You’ll Learn in This Episode: ✅ Why storytelling is the most powerful tool for women entrepreneurs ✅ How to build a strong personal brand that attracts the right clients ✅ Overcoming imposter syndrome and self-doubt in business...

In this episode of Womenpreneur Asia, we dive into the fascinating world of audio branding with Phoebe Lee, founder and managing director of Sonic Lobby in Malaysia. Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked. Phoebe shares her entrepreneurial journey, from her childhood love for singing to launching a business in a niche industry. She opens ...

In a male-dominated industry, Renee Ismail, founder of Peachy Pixx, has defied expectations and built a successful videography business in Singapore. From navigating gender bias to pivoting her business model, Renee’s journey is a masterclass in resilience and adaptation. In this episode, she shares: 🎥 How she went from staying behind the scenes to building a strong personal brand 📱 The impact of social media on her business and why video is more important than ever 💡 Why she diversified he...

In this episode of Womenpreneur Asia, we sit down with Sharyne Fong, founder of Insight Business Advisory in Fiji. Sharyne shares her inspiring journey from a 30-year corporate career in financial services to taking the bold leap into entrepreneurship. She opens up about the challenges she faced, including pricing her services with confidence, navigating the uncertainties of entrepreneurship, and leveraging her network for success. Sharyne also reveals how the COVID-19 pandemic unexpectedly a...

Whei Chern Ho is the co-founder of MIEA Health, a startup in Singapore offering AI chatbot software as a service for clinics. But her entrepreneurial journey didn’t start with a business plan or even the intention to launch a startup. Instead, it was born from her years of experience in corporate healthcare communications and her desire to address a long-standing problem in patient care: effective communication. Whei Chern’s startup, MIEA Health, is on a mission: “I want small clinics to thri...

This episode of Womenpreneur Asia is with a Malaysian entrepreneur Melor Mokhtar. She is a New York-based artist coach with a passion for empowering Asian women artists. With a career rooted in the global art market and a life shaped by diverse cultural experiences as a child of a diplomat growing up in various parts of the world, Melor’s journey has been a journey of self-discovery which in turn has now become a journey of helping other women discover themselves. As a coach, Melor combines b...

Welcome to Season 9 of Womenpreneur Asia! In this special solo episode, Krista shares exciting updates and reflections on her journey as a podcaster, entrepreneur, and advocate for women in business. Here’s what you’ll discover in this episode: 🎙️ A Fresh Format: Krista introduces solo episodes to share her personal insights, actionable tips and entrepreneurial wisdom alongside the usual inspiring interviews. 🌏 The NEW API Alliance: Learn about the launch of the Network for Women Entrepreneur...