Episodes

In this candid conversation, Krista chats with Karen Chu, founder of The Good Cake HK, a Hong Kong social enterprise that channels part of every sale into a rice fund for the elderly. Karen shares her personal journey, from childhood with loving grandparents to creating a brand that blends celebration with care. You’ll hear about the realities of rising costs, the pivots that helped her scale, the role of social media in authentic storytelling and how mentorship can push you to grow even when ...

What goes on behind the Womenpreneur Asia podcast? What are my ups and downs in producing this show? And what have I learned throughout this journey of speaking to Asian women entrepreneurs in Asia? Hello and welcome to the final episode of Season 7 of the Womenpreneur Asia podcast and I am your host, Krista Goon. My mission is to uncover the stories and strategies of Asian women entrepreneurs in Asia to help you and inspire you as you navigate your business journey. This episode is sponsored ...

Today’s episode is a little unusual as we feature someone who is not an entrepreneur but has an empowering message for everyone. Shivani Reddy wears many hats - she is a HR and Organizational Development practitioner, startup mentor, coach, speaker and finally, #IAmRemarkable ambassador. Her 15 years of experience spans positions in renowned organizations such as Groupon, Societe Generale, NIIT Limited, and TDCX Malaysia. Shivani is also the Partnerships Manager at Girls in Tech Kuala Lumpur ...

This episode features Brenda James, the visionary Founder and Principal Florista of Nook Flowers located in Kuala Lumpur, Malaysia. Her floral business is unique in that stands apart from others on the twin pillars of creativity and sustainability or in her own words, "responsible floristry". In this episode, we unravel Brenda's 15 years as a business owner and florist and uncover what makes this unique Malaysian floral studio what it is today. For Brenda, Nook Flowers is more than a business...

Today’s guest is a returning guest and I wanted to bring her back because she has a great story and a fantastic business. And it’s all fully online. I love fully online businesses because I am a big advocate of this - after all my own business is all about the digital world! Today I am speaking to Michelle Hon who is the founder of MomBoss Academy in Singapore. If her name sounds familiar, yes, she was featured in Season 4, Episode 8 so if you want to know her backstory of how she ended up sta...

Hana Chua is the Director of Business Finance at Kebun Kota Sdn. Bhd located in Kuantan, Pahang, Malaysia. The family business that she is in comprises many moving parts - from aquaculture to sustainable farming to technology transfer to creating ripples in the local cafe scene with their cafe arm, Roots. The Chua family's commitment to sustainable farming and smart urban agriculture forms the cornerstone of Kebun Kota. This commitment also extends to Roots, a cafe that started as a haven for...

Today’s episode is with Soundari Mukherjea, CEO of Soundbytes11, who is originally from India but now calls Hong Kong her home. As the CEO of Soundbytes11, an organisational consultancy, she focuses on working with leaders and teams to harness the power of storytelling to drive business outcomes. Her expertise spans various domains, including change management, personal branding, cross-cultural intelligence and diversity and inclusion initiatives. In this episode, we discuss how great stories...

Today I am speaking to a Malaysian entrepreneur, Genevia Chin who is the founder of Wonkie Ice Cream, previously known as Three Tiers Ice Cream. Genevia, a spirited entrepreneur with a passion for frozen joy, started her first ice cream venture, Three Tiers Ice Cream when she came home to Penang after working in Singapore. In today's episode, we'll uncover the evolution of Three Tiers Ice Cream into the newly rebranded Wonkie Ice Cream (and Genevia explains why the rebrand was necessary). Gen...

Today's episode is with a visionary Malaysian entrepreneur in Hong Kong., Janice Chew who is the principal of JC Legal. In the ever-evolving realm of corporate law, Janice Chew has emerged as a trailblazer. As the principal and founder of JC Legal, a bespoke corporate law firm, Janice has not only defied traditional norms but has also brought a fresh and fabulous perspective to the legal industry. In a field where the norm dictates that legal firms typically hire paralegals as their first sta...

Helen Tan of Double Woot Fashion Talks About Influencer Marketing 🌟 Join us on an inspiring journey with Helen Tan, the creative force behind Double Woot fashion! Hailing from Penang, Malaysia, Helen and her sister have built a cult-like following for their quality fashion at affordable prices. From the early days as a pre-loved clothing shop on Blogspot to a global sensation, Helen shares her 18-year entrepreneurial voyage. Dive into the challenges faced during the COVID pandemic, innovative...

Jenny Tay is an entrepreneur from Singapore taking on the world of funeral services with a zestful and innovative spirit, no pun intended. She is not afraid of challenging norms and stereotypes about the deceased, death and dying. As the Managing Director of Direct Funeral Services Pte Ltd, she is transforming the funeral services industry - usually dominated by rough-talking men and surrounded by superstitions - one taboo at a time. To Jenny, the funeral services business is a hospitality bu...

Welcome to Season 7 of the Womenpreneur Asia podcast! I'm your host, Krista Goon, and I'm thrilled to be back, uncovering the amazing stories and strategies of Asian women entrepreneurs in Asia to inspire and support you on your own business journey. I'm excited to introduce you to our guest, a remarkable Malaysian entrepreneur, Amutha Subramaniam, the founder and director of HERS Manufacturing in Kuala Lumpur, Malaysia. Amutha's journey is nothing short of inspiring. At 47 years old, she emb...

Today’s episode is with Jolly Nguyen who is based in Ho Chi Minh City, Vietnam. She is the founder of EVOL Vietnam, a social enterprise that is raising awareness of urban citizens about the importance of reducing single use plastic and preventing these plastic from polluting the ocean via community projects. This is the second time we are recording this conversation because the first time, we had some audio interruptions and I wanted to showcase her work better and so this round, we re-recorde...

Coco Wong was the first wedding planner in Hong Kong who grew to become the top wedding planner in Hong Kong for the rich and famous. She spun off a publishing business, florist business and more. At one point, she was the wedding consultant for Hong Kong Disneyland! Despite being at the top of her game, she was never afraid to stop when it was time to stop. And stop she did. But that wasn't the last of her entrepreneurial ventures. Today’s story is as fascinating as it is inspiring. It is ...

Failures are lessons in themselves. They’re expensive mistakes and painful too but you can always find a way to use your mistakes and failure to get stronger. Today my guest and I talked about her first failed company and partnership and the lessons she learned from that time in her life. While depressed and angry, she recounted that the failed business helped her understand what went wrong and taught her much about starting partnerships in foreign countries. Many years later, she decided to ...