Episodes

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: the tools used to develop this program why they started with an online form, a landing page and YouTube developing a behind-the-scenes series of videos why you need to protect your dream Find out more about the program: FromVisionToVoice. com

In this episode, I speak to Sonam Ludhani , a Dubai‑based revenue operations (rev ops) and AI strategist — who explains how to make every dollar count for small to mid‑sized businesses. From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes, and tools (even with Excel) to grow margins. Learn why “the nervous system” approach to rev ops matters, how to avoid AI hype and why prioritizing talent over tool...

What if your biggest insecurity could become the foundation of a business that changes lives? In this episode of Womenpreneur Asia , I sit down with Beby Kale Lena , an Indonesian entrepreneur who lives in Bali who turned her struggle with curly hair into a viral beauty brand. This episode was recorded in Beby Kale Lena’s villa in Sanur, Bali because I had booked a stay at her villa in August. Growing up in Timor island, East Indonesia, Beby spent years trying to hide her natural curls. and big ...

Painting Bold Futures: How 17-Year-Old Danya Adriana Feri Is Redefining Malaysian Art At just 17 years old, Danya Adriana Feri who is from Malaysia has already turned her passion for painting into a thriving art business. From discovering her style during lockdown to completing large-scale commissions for clients like YTL and Marriott, Danya is proof that age is no barrier to pursuing your creative dreams. In this conversation, she shares how she balances school with entrepreneurship, the role h...

From biomedical engineer to wellness entrepreneur, Marie Tuason has reinvented herself through burnout, bold choices and a passion for health. In this episode of Womenpreneur Asia , Marie shares her journey from interning in Germany to creating ventures that bridge wellness, community, and entrepreneurship. She opens up about the lessons of burnout, why she challenges common wellness myths, and how she’s building the Philippines’ first Longevity Social Club. This candid conversation dives into i...

In this episode, Krista sits down with Gabriella or Gabby Yan, a hospitality industry insider turned startup founder to discuss her journey from luxury hotel marketing to founding TRAppe - a platform dedicated to making sustainable travel accessible, aspirational and impactful. Gabby shares the challenges she faced as a solo female founder, the problem of economic leakage in tourism and her vision for travel that benefits people and local economies. In this episode, you’ll hear about: Gabby’s ba...

What if the path to your true calling isn't a straight line, but a winding journey across countries, cultures, and careers? For Rahel Podobsky-Stucki , embracing her Swiss-Filipino heritage became the key to unlocking her purpose, as she navigated from being a court interpreter in Zurich to founding BANTAYnet, an initiative that's revolutionizing digital literacy education in the Philippines. In this inspiring episode, Krista sits down with Rahel, a changemaker whose journey spans continents, ca...

How does a Japanese entrepreneur transform her passion for social impact into a cutting-edge fintech company in Malaysia? In this episode, Krista Goon sits down with Fumiko Inada, founder and CEO of Bee Informatica, to explore her inspiring journey from volunteering in Vietnam and Bangladesh to building a digital microfinance business that’s changing the game for small and micro-entrepreneurs. What You’ll Hear in This Episode: Fumiko’s early experiences with NGOs and what sparked her interest in...

What does it take to run seven marathons on seven continents in just seven days — and then return home to lead a movement transforming the future of work in the Philippines? In this episode of Womenpreneur Asia , I talk to Mench Dizon , marathoner, changemaker, and Country Head of YGG Pilipinas . Mench shares her incredible journey of completing the World Marathon Challenge , a test of endurance, resilience, and grit that pushed her to her limits both physically and mentally. She reflects on wha...

What does it take to reinvent yourself and start fresh in a new city? In this episode of Womenpreneur Asia , I sit down with Carmen Salameh , a podcaster and entrepreneur who made the bold move from Paris to Hong Kong to create a new chapter in her life. Carmen is the founder of Asian Business Owners , a podcast where she shares raw, honest conversations with entrepreneurs across Asia, and Octo Gen , a social media marketing agency that helps businesses grow with purpose-driven content. In our c...

Join Krista Goon in a compelling episode with Gen Z entrepreneur, Dun Concha, the CEO of Work Beyond Borders in the Philippines. In this episode of Womenpreneur Asia, Dun Concha shares her unexpected journey from a freelance copywriter to a business owner, remote work advocate and social impact leader. She discusses the challenges and rewards of running a completely remote marketing agency, leveraging digital tools, and her passion for fostering digital literacy through her non-profit, Yabong. D...

This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais. We came up with this idea of a Behind-The-Scenes series as a series of videos ( which you can watch on Youtube ) as we were developing our virtual program. I decided to repurpose this as an audio or podcast series to give the program a wider reach. In this second ep...

Join Krista Goon in this Season 10 episode with Ritu G. Mehrish , a coach and author of the book 'Rewrite the Rules.' In this conversation, Ritu shares stories from her impressive career journey from corporate roles at Gillette and GE to becoming an entrepreneur and coach in Singapore. This episode dives into the critical aspect of visibility for women leaders, highlighting actionable steps to be seen and heard in professional settings. Ritu also discusses the importance of executive presence, n...

This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais. We came up with this idea of a Behind-The-Scenes series as a series of videos ( which you can watch on Youtube ) as we were developing our virtual program. I decided to repurpose this as an audio or podcast series to give the program a wider reach. In this first epi...

In this first episode of Season 10, Womenpreneur Asia , host Krista Goon sits down with Louisa Lee , CEO of DP Healthverse , to uncover the fascinating story of how a former educator transformed herself into an award-winning entrepreneur and health innovator. Based in Singapore , Louisa shares her journey from running a small dental clinic with her husband to scaling it into DP Dental , a progressive boutique practice with over 50 team members and three branches. But behind the accolades—includi...

Visibility with Purpose – How to Show Up Authentically with Krista Goon (Thrive Meetup Replay) In this special Season 9 finale , the mic flips as I become the guest in a conversation hosted by leadership coach and content strategist Rowena Morais for her Thrive Meetup. Together, we explore what it truly means to be visible with purpose —especially as women who often struggle with self-promotion, imposter syndrome, and the pressure to “have it all figured out.” I share personal stories of how I b...

In Episode 13 of Season 9 of Womenpreneur Asia, we meet Jillian Tan, the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs. Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate. In this episode: Discover how Jillian's passion for crafting and her experiences in Australi...

What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia , I speak with Sarah Mei Chiang , founder of Red Line Limited , a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences. In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real...

What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia , I speak with Sarah Mei Chiang , founder of Red Line LImited , a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women. Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—fro...

In today's solo episode, I speak about the power of storytelling in personal branding. If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights! I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing. Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence. What You’ll Learn in This Episode: ✔️ Why personal bra...

Have you ever held back from asking because you feared rejection? I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth— opportunities open up when you dare to ask. In this episode, I share: ✅ How a simple “why not” mindset led me to unexpected opportunities ✅ The time I applied for a conference outside the stated age range—and got in ✅ How asking for help in Manila got me out of a tricky situation ✅ The lif...

Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion. Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos. She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England. Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice sh...

Harmony Tee made the bold decision to leave the corporate world and take on the emotionally and physically demanding role of a funeral director at Harmony Funeral Care in Singapore. In this episode of Womenpreneur Asia, she shares her journey as a woman in an industry known for its unsavoury characters, navigating a major business crisis that almost broke her and modernizing an industry many shy away from. In this episode,, she talks to Krista about: ✅ How she overcame doubts and family concerns...

🔥 In celebration of International Women’s Day 2025 , this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling . The webinar features Krista Goon and Roselin Das and is hosted by FutureLab. What You’ll Learn in This Episode: ✅ Why storytelling is the most powerful tool for women entrepreneurs ✅ How to build a strong personal brand that attracts the right clients ✅ Overcoming imposter syndrome and self-doubt in business ✅...