Episodes

ESG as a Growth Strategy for Asia’s SMEs: Practical Steps from Yvonne Au Yong
May 22, 2026

ESG as a Growth Strategy for Asia’s SMEs: Practical Steps from Yvonne Au Yong

In this episode, I speak with Yvonne Au Yong of Stratx Advisory of Malaysia who reframes ESG for Asia’s SMEs - from a compliance obligation to a strategic growth lever. She shares a practical four-step starter plan, explains ...
Education, Empowerment, Ecosystems: Stacie Phyo’s ASEAN Startup Path
May 15, 2026

Education, Empowerment, Ecosystems: Stacie Phyo’s ASEAN Startup Path

Stacie Phyo, the CEO of Tutearn from Myanmar, shares how she bootstrapped three interconnected ventures—Pace Forward, Tutearn and Women4Women—driven by one simple belief: solve your own problem, then scale with customer-led t...
The Chapters of Fulfillment Through 80/20 and Photography Business
May 8, 2026

The Chapters of Fulfillment Through 80/20 and Photography Business

In this episode, Malaysian entrepreneur and photographer Tan Chi Yin shares her journey from a production background to building Chapters, a Malaysia-based photography and videography business. She reveals how visibility, pur...
Building An Asian Travel Platform: Residency, Mentorship and Human-Centered Travel Writing
May 1, 2026

Building An Asian Travel Platform: Residency, Mentorship and Human-Centered Travel Writing

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is also co-founder and editor-in-chief of Eastside.asia where they discuss building a regional storytelling platform rooted in Asian authenticity an...
Anissa Safia: From Stroke to Storytelling with Purpose
April 23, 2026

Anissa Safia: From Stroke to Storytelling with Purpose

This week, I speak to Anissa Safia, Kuala Lumpur-based author and entrepreneur, who shares how a life-altering stroke redirected her path from corporate communications to self-publishing. She explains her market-driven, under...
Marinel de Jesus, Empowering Porters and Women Guides Across Asia
April 17, 2026

Marinel de Jesus, Empowering Porters and Women Guides Across Asia

In this episode, Krista talks with Marinel de Jesus , a former Washington DC-based prosecutor who became a global mountain nomad and entrepreneur. Marinel is the founder of Brown Gal Trekker LLC & Equity Global Treks / The Po...
Krista Goon: One Step Forward: Building a Community of Asian Women Entrepreneurs
April 9, 2026

Krista Goon: One Step Forward: Building a Community of Asian Women Entrepreneurs

In this short, solo season opener for Season 11, I share with you my thoughts about the evolving mission of Womenpreneur Asia. I realize that the podcast has transformed into a broader media platform that elevates Asian women...