Episodes

Access, Knowledge, Opportunity for Womenpreneurs with Krista Goon
13
July 3, 2026

Access, Knowledge, Opportunity for Womenpreneurs with Krista Goon

In this week’s solo episode, I share a practical playbook for turning generosity into measurable business results. Learn how to release the mental ledger, multiply your knowledge for greater reach and become an individual that naturally attracts people, opportunities and resources. Access, knowledge and opportunity aren’t just ideals—they’re a scalable strategy for women entrepreneurs across Asia. I never just talk about strategy without giving you concrete steps to start today and this episode ...
From Nail Art to Online Nail Academy: Systems-Building with Jessica Choong
12
June 25, 2026

From Nail Art to Online Nail Academy: Systems-Building with Jessica Choong

In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform. From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth. Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach. A journey of courage, experimenta...
Adaptive, Inclusive Clothing For The Disabled with Soumita Basu, India
11
June 18, 2026

Adaptive, Inclusive Clothing For The Disabled with Soumita Basu, India

Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity. In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience. As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care. From the daily realities as a disabled ...
Solopreneur Turbulence, Identity and Growth with Wahn Punnapha, Thailand
10
June 11, 2026

Solopreneur Turbulence, Identity and Growth with Wahn Punnapha, Thailand

Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship. She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition. From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn o...
Amplifying Lawyers’ Expertise and Voices Through Digital Content with Bhavya Bhatt, India
9
June 4, 2026

Amplifying Lawyers’ Expertise and Voices Through Digital Content with Bhavya Bhatt, India

In this episode, I speak to Indian entrepreneur, Bhavya Bhatt. Based in Bangalore, this former lawyer shares how she transformed a legal career into a thought-leadership amplification business for the Indian legal industry. From battling imposter syndrome to embracing a bold pivot during the pandemic, Bhavya reveals how personal branding—built on lived experience rather than a polished fantasy—can unlock opportunities, even in industries wary of change. She discusses the power of allyship in con...
Transitioning with Clarity and Compassion: with Nguyen Long Chau Sa
8
May 28, 2026

Transitioning with Clarity and Compassion: with Nguyen Long Chau Sa

This episode is with Nguyen Long Chau Sa,, co-founder of Live in Flow, a coaching business and former TikTok Partnership Manager in Vietnam. Sa shares a brave journey from corporate intensity to coaching, anchored in inner work, clarity, and community. She explains why transition is a daily practice, how to cultivate an environment that supports sustainable change, and how to live in flow by embracing stillness, compassion, and authentic self-discovery. Rich with personal anecdotes—from her thyr...
ESG as a Growth Strategy for Asia’s SMEs: Practical Steps from Yvonne Au Yong
7
May 22, 2026

ESG as a Growth Strategy for Asia’s SMEs: Practical Steps from Yvonne Au Yong

In this episode, I speak with Yvonne Au Yong of Stratx Advisory of Malaysia who reframes ESG for Asia’s SMEs - from a compliance obligation to a strategic growth lever. She shares a practical four-step starter plan, explains how sustainability can drive revenue and cut costs and discusses the urgency of acting now before broader regulatory demands intensify. With real-world examples and market insights, Yvonne shows how small businesses can position themselves as responsible, forward-thinking pa...
Education, Empowerment, Ecosystems: Stacie Phyo’s ASEAN Startup Path
6
May 15, 2026

Education, Empowerment, Ecosystems: Stacie Phyo’s ASEAN Startup Path

Stacie Phyo, the CEO of Tutearn from Myanmar, shares how she bootstrapped three interconnected ventures—Pace Forward, Tutearn and Women4Women—driven by one simple belief: solve your own problem, then scale with customer-led thinking. From her home country Myanmar and now located to Bangkok, Stacy reveals how she built lean systems, empowered her team and created a thriving ecosystem for ASEAN women founders. Expect practical tips on focusing on one thing, developing scalable processes, and lever...
The Chapters of Fulfillment Through 80/20 and Photography Business
5
May 8, 2026

The Chapters of Fulfillment Through 80/20 and Photography Business

In this episode, Malaysian entrepreneur and photographer Tan Chi Yin shares her journey from a production background to building Chapters, a Malaysia-based photography and videography business. She reveals how visibility, purposeful networking and the 80/20 principle shaped her path, why fulfillment now guides her client choices and how AI helps streamline planning while preserving the art and emotion of photography. From wedding-day logistics to long-term client partnerships, Chi Yin offers pra...
Building An Asian Travel Platform: Residency, Mentorship and Human-Centered Travel Writing
4
May 1, 2026

Building An Asian Travel Platform: Residency, Mentorship and Human-Centered Travel Writing

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is also co-founder and editor-in-chief of Eastside.asia where they discuss building a regional storytelling platform rooted in Asian authenticity and voices. From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in Asia’s vibrant media landscape. Audrey shares personal inspirations, readings that inform her worldview and practi...
Anissa Safia: From Stroke to Storytelling with Purpose
3
April 23, 2026

Anissa Safia: From Stroke to Storytelling with Purpose

This week, I speak to Anissa Safia, Kuala Lumpur-based author and entrepreneur, who shares how a life-altering stroke redirected her path from corporate communications to self-publishing. She explains her market-driven, under-market pricing approach to make books for mothers and children accessible and why she chose self-publishing to keep control. The conversation dives into her series philosophy, how she tackles tough topics like single motherhood and adoption and the idea of building a “villa...
Marinel de Jesus, Empowering Porters and Women Guides Across Asia
2
April 17, 2026

Marinel de Jesus, Empowering Porters and Women Guides Across Asia

In this episode, Krista talks with Marinel de Jesus , a former Washington DC-based prosecutor who became a global mountain nomad and entrepreneur. Marinel is the founder of Brown Gal Trekker LLC & Equity Global Treks / The Porter Voice Collective. From directing the docomentary, KM82 ,to developing her projects such as the Himalayan Women Trail Leaders, Marinel explains how tourism is rooted in systemic inequities that impact porters and women guides. She shares her vision for a decolonized, peo...
Krista Goon: One Step Forward: Building a Community of Asian Women Entrepreneurs
1
April 9, 2026

Krista Goon: One Step Forward: Building a Community of Asian Women Entrepreneurs

In this short, solo season opener for Season 11, I share with you my thoughts about the evolving mission of Womenpreneur Asia. I realize that the podcast has transformed into a broader media platform that elevates Asian women entrepreneurs, the power of partnerships (From Vision to Voice with Rowena Morais; collaborations with InnovNation, Women4Women and G-Woman Media), and the importance of bold, personal leadership. Through stories of overcoming self-doubt, embracing a one-step-forward mindse...