Episodes

Options for authors continue to evolve. Last year, the Granddaddy of wholesalers, Ingram jumped into the full force of self-publishing with IngramSpark. Using the POD format, and of course the more upscale Lightning Source quality of printing over what Amazon delivers via CreateSpace iffy quality of printing. Here's the facts with the voice who manages IngramSpark that you should hear and understand in the As the Self-Publishing World Turns. During the hour, Manager Robin Cutler will-- -ID exact...

The Author and Book Platform are finally getting the attending the need. The author needs. The publishing company needs. Judith Briles is the author of Author YOU: Creating and Building the Author and Book Platform. During the hour, she will-- -ID the critical components of the every Platform. -Why the Platform is the cornerstone of your book's success. -How Hollywood got it right in the Monuments Men film. -Tricks and Tips you haven't thought about. -All this and much more ... A fast hour with ...

Are you overwhelmed? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? -Get website help. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA. You don't want to miss this h...

What author doesn't want publicity to move his or her book? None in our opinion. Your marketing and publicity game plan will make or break your success. In this fast paced author, you will: -Learn how to attract a top book publicist. -Learn how publicists choose their clients. -Tricks and Tips to find your key words to use in all your publicity. -what it takes to create a virtual blog tour. -Learn the MUSTS and MUST NOTS for every author in launching their book. -ID the critical elements of a me...

What author doesn't need a website? None in Author U's opinion. Your website is more than just a business card. It's the portal to your publishing empire. And to you, as the author. -What author websites need and others don't. -How to create opt in options to gather names. -Tricks and Tips to engage the visitor. -Learn the MUSTS and MUST NOTS for every website. -Branding on websites are critical. -What homework you need to do before you start on a website. All this and much more ... A fast hour ...

What author doesn't need money to fund their book ... research, production and marketing? Would you like to learn about how to get OPM ... other people's money ... to support you and your book? If yes, then Crowdfunding for Authors is for you. That's what this hour is all about. There are over 1000 crowdfunding platforms. We are going to concentrate on the nuts and bolts. -What works and doesn't work. -What's the difference between a flexible and fixed plan. -Identifying the true costs of crowdf...

Want to stand WAY ABOVE the author and book cloud? To become the GO-TO Expert in whatever your topic is and about? Would you like to book speeches that pay you and buy your book? What about consulting that is based on your area of expertise. Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -...

Want to stand WAY ABOVE the author and book cloud? Would you love to drift in and around a variety of conversations ... being a tad different so you are easily noticeable? Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. ...

All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour: •What the heck is a Key Message Copy Platform and why your book needs one. •What is the primary advantage of having a Key Message Copy Platform •How you organize and set up a messaging platform •What “sections” do you typically include in a messaging platform...

It's another year and another morphing in all things social media. Judith will be exploring what platforms work best for authors plus offer some unique twists and turns for the new year. Learn: -inside hot tip for using Facebook. -How to really market with Pinterest and Twitter. -What to expect this year. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Georgia McCabe, a social media strategist and specialist for authors globally. ...

What author wouldn't want the "gift" of foreign rights sales?! Learn the insider tips on how to secure them and get "mail box" money coming your way. You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -How to track down a foreign rights publisher. -How to negotiate a deal. -What to expect to get paid. Joining Judith ...

You've got your book. Now what's next? Marketing and Promotion takes your life over. Publicity is part of it. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -When should publicity begin for a new book. -What is the most important thing to remember when starting to plan a book/author publicity campaign? -If a book is "old"--are there still PR opportunities? (yes there are!) -Can an author create a...

You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -The must haves for your marketing tool kit. -How to create a promo calendar for the entire year. -Why you need to sign up for MatchBook on Amazon now. -What's new n book promo today. -Ideas for creating author baskets to cross-promote/market your books. -The tools y...

You've got your book. Maybe an old book or one's that is not moving. Do you need new ideas to stretch, relaunch, renew or re-purpose a book? Now what's next? -How about your website? Does it need a goose? Get 3 key things to do right now. -Got books that aren't moving? Get ideas to bundle and move them out of your garage. -Are you speaking? Get tips to increase your back of room sales. -Want to modify your book? Get the steps to start the re-purpose today. -Not selling? You may be leaving 2/3 of...

This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As alw...

It’s easy to get confused when it comes to what’s what and who’s who in Intellectual Property and Publishing Law. Not after this edition of Author U – Your Guide to Book Publishing. Here’s what the focus will be: · what is copyright/what does it protect · what is copyright infringement · what is fair use · what is parody · the Google Copyright Litigation; why do authors and publishers care about it Joining Judith will be Jon R. Tandler … an attorney who knows publishing. He’s a partner at Ryley ...

When it comes to free tools to promote yourself and your books, The Publicity Hound knows them all. Publicity expert Joan Stewart will share some of the best free online tools she has discovered this year for promoting events like book signings, letting people know where how to find you on the social media sites, and making it easy for YOU to find other people. You will learn: -How the hashtag has become one of the most powerful search and publicity tools on the planet -A tool that "grades" head...

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore children's books--what they need to look like and how to pitch them to stores, libraries as well as create a stellar story time. You will learn: -3 author tips for Key Rules for creating story time at libraries and bookstores for kids. -ID the main book size, word count for children’s books. -How to create a book and author pitch kit for children's books for story time to libraries and bookstores. -Tips on how to c...

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore book celebrations--as in yours. Have you thought about how you are going to tell the world about your book? Share in its birth with friends, family and strangers? Sell books and begin to build roots within your followers? You will after this show. You will learn: -15 key tips to create a stellar celebrations. -Ideas for getting sponsors for your event. -How to promote to bring in the public. -How to share the news ...

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on! Your take-aways include: -What is Klout and why you should care? -What about this thing called Kred? -Author tip: how to feed the #Klout beast daily to skyrocket you and your #book influence factors. -Savvy #author tips to create advocate #marketing for...

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places. It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book? Your take-aways include: -Where the buy...

This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding. It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include: -Learn the elements of branding with your cover. -ID which covers work best with each genre. -How to determine the costs. -How to carry your theme through your website and all marketing material. -How much time to allocate for the create of your cover. ...

It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless. Your take-aways include: •Learn what Book Awards can do for you and your book. •ID which ones are the right fit for your book. •How to determine the costs. •How to market your award once you win one. •Timelines and submission deadlines are critical. Joining Judith will be Ellen Reid, the CEO...

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. It takes a village to create a book … and money. Money for editing; money for cover design; money for interior design and layout; money for marketing; money for publicity; money for printing books; money for education to become a savvy author; money for … Yes, it takes money. Thousands of dollars. Unless you have plenty of money to fund your book; an awesome friend or relative that loves w...